ELECTRONIC ADVERTISING USING DISTRIBUTED DEMOGRAPHICS

• US 20090182619A1
• Filed: 01/16/2008
• Published: 07/16/2009
• Est. Priority Date: 01/16/2008
• Status: Active Grant

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Gray, Richard L., Menditto, Louis F., Davidson, Kenneth
• Granted Patent: US 8,589,974 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

In one embodiment, a request for content is received. An electronic advertisement is associated with the content. A status of a device that transmitted the request for the content is determined. Data corresponding to the status is included in the request for the content. The electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.

Claims

1. A method comprising:

receiving a request for content, an electronic advertisement associated with the content;

determining a status of a device that transmitted the request for the content; and

including data corresponding to the status in the request for the content,

wherein the electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.

2. The method of claim 1, wherein the request comprises a request for a webpage.

3. The method of claim 1, wherein determining the status of the device comprises determining whether the device is roaming.

4. The method of claim 1, wherein determining the status of the device comprises determining an access type of the device.

5. The method of claim 4, wherein determining the access type comprises determining whether the device is using a 2G, 3G, WiFi, or wired broadband connection.

6. The method of claim 1, wherein determining the status is based on a registration of the device in a network.

7. The method of claim 1, wherein providing of the electronic advertisement or receipt of the electronic advertisement comprises removing data from the electronic advertisement.

8. The method of claim 1, wherein providing of the electronic advertisement or receipt of the electronic advertisement comprises blocking the electronic advertisement.

9. The method of claim 1, wherein providing of the electronic advertisement or receipt of the electronic advertisement comprises replacing the electronic advertisement with another electronic advertisement.

10. The method of claim 1, wherein including the data comprises adding data in a HTTP, IP, or TCP header.

11. The method of claim 1, wherein the data corresponding to the status comprises an indication of the status or data indicative of alteration of the electronic advertisement.

12. The method of claim 1, wherein the request for content comprises a first request and a second request, the second request being for requesting the electronic advertisement.

13. The method of claim 12, wherein including the data comprises including the data corresponding to the status in the second request.

14. An apparatus comprising:

a device operable to monitor data communication between a user device and a server,

wherein the device is further operable to receive a request and determine a status of the user device that transmitted the request,

wherein the device is further operable to include data corresponding to the status in the request, and

wherein an electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.

15. The apparatus of claim 14, wherein the device is further operable to determine the status comprises the device is further operable to determine whether the user device is roaming or determine an access type of the user device.

16. The apparatus of claim 14, wherein the electronic advertisement comprises a reduced data electronic advertisement or filtered electronic advertisement.

17. The apparatus of claim 14, wherein the electronic advertisement comprises a regional electronic advertisement based on roaming or no electronic advertisement.

18. The apparatus of claim 14, wherein the device is further operable to include data comprises the device is further operable to insert the data in a HTTP, IP, or TCP header.

19. An apparatus comprising:

a device operable to provide advertising content to a wireless device,

wherein the device is further operable to provide an electronic advertisement based on a status of the wireless device, the electronic advertisement provided in response to a request.

20. The apparatus of claim 19, wherein the device comprises a network access server or gateway device.

21. An apparatus comprising:

means for receiving a request for content, an electronic advertisement associated with the content;

means for determining a status of a user means that transmitted the request for the content; and

means for including data corresponding to the status in the request for the content,

wherein the electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.