MOBILE ADVERTISEMENT FILTERING

• US 20090198538A1
• Filed: 02/05/2008
• Published: 08/06/2009
• Est. Priority Date: 02/05/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US12/026,531
• Publication Number:
  US 20090198538A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Disclosed is a method for filtering mobile ads, including sensing an editorial event from an advertiser user interface, wherein the editorial event comprises an advertiser creating or editing a mobile advertisement listing; enabling submission of the mobile listing multiple channel and carrier attributes; automatically checking the mobile listing with at least one mobile carrier-specific automatic check service in response to the sensed editorial event; determining whether the advertisement listing is flagged for manual review; and sending the mobile listing to a mobile publisher for publishing in response to a determination that the mobile listing is not flagged for manual review.

Claims

1. A method of filtering mobile ads, comprising:

sensing an editorial event from an advertiser user interface, wherein the editorial event comprises an advertiser creating or editing a mobile advertisement listing;

enabling submission of the mobile listing with a plurality of channel and carrier attributes;

automatically checking the mobile listing with at least one mobile carrier-specific automatic check service in response to the sensed editorial event;

determining whether the advertisement listing is flagged for manual review; and

sending the mobile listing to a mobile publisher for publishing in response to a determination that the mobile listing is not flagged for manual review.

2. The method of claim 1, wherein the editorial event comprises one or more of the advertiser:

submitting or modifying keyword-level uniform resource locator (URL) overrides;

adding a keyword; and

creating or editing an advertisement associated with the mobile listing.

3. The method of claim 1, further comprising:

routing the mobile listing to a mobile editor for manual review in response to a determination that the mobile listing is flagged for manual review;

determining if the mobile editor approves the mobile listing based on mobile carrier-specific criteria; and

sending the mobile listing, or an update thereto, to the mobile publisher for publishing in response to an approval of the mobile listing by the mobile editor.

4. The method of claim 3, further comprising:

enabling the mobile editor to select a rolled-up review option to review the mobile listing according to a plurality of available carriers.

5. The method of claim 3, further comprising:

enabling the mobile editor to review the mobile listing by reviewing an aspect of the mobile listing selected from the group consisting of terms, creatives, a uniform resource locator (URL), and a relationship.

6. The method of claim 5, wherein the manual review is mobile carrier-specific, the method further comprising:

enabling the mobile editor to assign a carrier-specific editorial status; and

communicating the carrier-specific editorial status to the advertiser through the user interface or via an e-mail.

7. The method of claim 5, further comprising:

enabling selection by the mobile editor of a carrier-specific reject reason in response to a disapproval of the mobile listing by the mobile editor; and

communicating the carrier-specific reject reason to the advertiser through the user interface.

8. The method of claim 7, further comprising:

removing the mobile listing from an ad server in response to the disapproval of the mobile listing by the mobile editor or by the at least one automatic check service.

9. The method of claim 8, wherein the at least one automatic check is selected from the group consisting of a format check, a risk terms check, and a market-specific terms list check.

10. The method of claim 9, wherein the format check is executed with comparison to a carrier-specific format dataset, including a field length specific to each carrier.

11. The method of claim 9, wherein the risk terms check is executed with comparison to a carrier-specific risk dataset of terms or creatives selected from the group consisting of adult, gambling, blocked, suspect, trademarks, and prescription drugs subject matter.

12. The method of claim 9, wherein the market-specific terms list check is executed with comparison to a carrier-specific dataset that is also specific to a geographic market.

13. The method of claim 8, further comprising:

enabling the removed mobile listing to be resubmitted; and

executing persistent check services (PCS) to identify a mobile listing that has been resubmitted in addition to the carrier-specific reject reason.

14. A system for filtering mobile ads, comprising:

a memory to store instructions, a mobile carrier data and an advertisement data;

a user interface operatively connected to the memory to communicate with advertisers that use a mobile device or a web-based computer; and

a processor operatively connected to the memory and the user interface to execute the instructions, wherein the processor senses an editorial event comprising an advertiser creating or editing a mobile advertisement listing through the user interface;

wherein in response to the sensed editorial event, the processor;

enables submission of the mobile listing with a plurality of channel and carrier attributes;

automatically checks the mobile listing with at least one mobile carrier-specific automatic check service;

flags an advertisement for manual review if the automatic check of the mobile listing indicates that content or format of the mobile listing matches that of a carrier-specific dataset of the at least one automatic check service; and

sends the mobile listing to a mobile publisher for publishing if the mobile listing is not flagged for manual review.

15. The system of claim 14, wherein the editorial event comprises one or more of the advertiser:

submitting or modifying keyword-level uniform resource locator (URL) overrides;

adding a keyword; and

creating or editing an advertisement associated with the mobile listing.

16. The system of claim 14, wherein the processor:

routes the mobile listing to a mobile editor for manual review in response to a determination that the mobile listing is flagged for manual review;

determines if the mobile editor approves the mobile listing; and

sends the mobile listing, or an update thereto, to the mobile publisher for publishing in response to an approval of the mobile listing by the mobile editor.

17. The system of claim 16, wherein the processor:

enables the mobile editor to select a preferred carrier on which to focus the manual review.

18. The system of claim 16, wherein the processor:

enables the mobile editor to review the mobile listing by reviewing an aspect of the mobile listing selected from the group consisting of terms, creatives, a uniform resource locator (URL), and a relationship; and

enables the mobile editor to disapprove of the mobile listing if the mobile listing fails to meet a criteria of the aspect of the mobile listing.

19. The system of claim 18, wherein the manual review is mobile carrier-specific, and wherein the processor:

enables the mobile editor to assign a carrier-specific editorial status; and

communicates the carrier-specific editorial status to the advertiser through the user interface or via an e-mail or a text message.

20. The system of claim 18, wherein the processor:

enables selection of a carrier-specific reject reason by the mobile editor in response to a disapproval of the mobile listing by the mobile editor; and

communicates the carrier-specific reject reason to the advertiser through the user interface or via an e-mail or a text message.

21. The system of claim 20, further comprising:

a research quality control console (RQCC) to scrub inappropriate content from the mobile listing or to remove the mobile listing if the mobile listing is already published.

22. The system of claim 21, wherein the processor:

enables the disapproved, removed, or scrubbed mobile listing to be resubmitted; and

executes persistent check services (PCS) to identify a mobile listing that has been resubmitted in addition to the carrier-specific reject reason.

23. The system of claim 14, wherein the at least one carrier-specific automatic check is selected from the group consisting of a format check, a risk terms check, and a market-specific terms list check, and wherein the carrier-specific dataset is compiled from a format dataset, a risk dataset, or from a market-specific dataset.

24. The system of claim 23, wherein the risk dataset comprises terms or creatives relating to adult content, gambling content, blocked content, suspect terms, trademarks, or prescription drugs, wherein the blocked content is derived from a partner block list that is mobile carrier-specific.

25. The system of claim 23, wherein the market-specific dataset comprises inappropriate content specific to a geographic market or to a specific carrier.