Advertisement Insertion System and Method

• US 20090198573A1
• Filed: 01/31/2008
• Published: 08/06/2009
• Est. Priority Date: 01/31/2008
• Status: Abandoned Application

• Current Assignee: iWin, Inc.
• Original Assignee: iWin, Inc.
• Inventors: Fox, David
• Application Number:
  US12/023,361
• Publication Number:
  US 20090198573A1
• Time in Patent Office: Days
• US Class Current: 705/14.5
• CPC Class Codes: A63F 13/10 Control of the course of the game, e.g. start, progess, end
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/45 Controlling the progress of the video game
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/77 involving data related to game devices or game servers, e.g. configuration data, software version or amount of memory
• CPC Class Codes: A63F 2300/209 characterized by low level software layer, relating to hardware management, e.g. Operating System, Application Programming Interface
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/63 for controlling the execution of the game in time
• CPC Class Codes: A63F 2300/66 for rendering three dimensional images
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

A method for presenting an advertisement during a video game. A rendering library used by the video game is renamed to a different name. A replacement library is named to the same name as the rendering library before the rendering library was renamed. The replacement library is coupled to the rendering library through an advertisement engine. Buffer data is retrieved from a video buffer and compared to predefined data that indicates a game state during which the advertisement can be presented. If the buffer data corresponds to the predefined data, then an advertisement is sent from the advertisement engine to the rendering library.

Claims

1. A method for presenting an advertisement during a video game, comprising:

renaming a rendering library used by the video game to a different name;

renaming a replacement library to the same name as the rendering library before the rendering library was renamed;

coupling the replacement library to the rendering library through an advertisement engine;

retrieving buffer data from a video buffer;

comparing the buffer data with predefined data that indicates a game state during which the advertisement can be presented; and

if the buffer data corresponds to the predefined data, then sending an advertisement from the advertisement engine to the rendering library.

2. The method of claim 1, further comprising sending a request for the advertisement from the advertisement engine to an advertisement server.

3. The method of claim 1, wherein the advertisement is user interactive.

4. The method of claim 1, wherein the advertisement comprises at least one from the group of text, graphics, audio, video and code that is executed or interpreted on the same device on which the advertisement is rendered.

5. The method of claim 1, wherein the advertisement includes a link that, when selected by a user, causes an application to be launched from the group of a browser, an audio player and a video player.

6. A method for presenting an advertisement during a videogame, comprising:

retrieving buffer data from a video buffer;

comparing the buffer data with predefined data that indicates a game state during which the advertisement can be presented;

if the buffer data corresponds to the predefined data, then

processing function calls from an advertisement engine and not processing function calls from a videogame module;

presenting the advertisement; and

after the advertisement is complete, resuming to process the function calls from the videogame module.

7. The method of claim 6, wherein the predefined data comprises an image pattern.

8. The method of claim 6, wherein an advertisement is selected based at least partly on the instance or type of the predefined data to which the buffer data corresponds.

9. The method of claim 6, wherein the advertisement includes a link that, when selected by a user, causes an application to be launched from the group of a browser, a video player and an audio player.

10. The method of claim 6, further comprising sending a request from the advertisement engine to an advertisement server and, in response, receiving an advertisement.

11. The method of claim 6, wherein the advertisement is selected based upon the game state indicated by the predefined data.

12. The method of claim 6, wherein the buffer data corresponds to the predefined data if there is less than a predefined amount of mismatch.

13. A system for presenting an advertisement to a user during a video game, comprising:

a memory storing predefined data;

a comparison module coupled to the memory that retrieves buffer data from a video buffer and compares it to the predefined data stored in the memory;

a naming module that renames a rendering library used by the game to a different name and renames a replacement library to the same name as the rendering library before the rendering library was renamed; and

an advertisement engine coupled to the rendering library, the replacement library and the comparison module, wherein the advertisement engine relays information between the rendering library and the replacement library, and sends the advertisement to the rendering library if the comparison module indicates that the retrieved buffer data corresponds to the predefined data stored in the memory.

14. A system for presenting an advertisement to a user during a video game, comprising:

a memory storing predefined data;

a comparison module coupled to the memory that retrieves buffer data from a video buffer and compares it to the predefined data stored in the memory;

an advertisement engine adapted to present the advertisement; and

a rendering module coupled to the video game, the advertisement engine and the comparison module, wherein the rendering module renders game information from the video game, and the advertisement from the advertisement engine if the comparison module indicates that the retrieved buffer data corresponds to the predefined data stored in the memory.