METHOD AND SYSTEM FOR GENERATING TARGETED CONTENT

• US 20090203387A1
• Filed: 12/22/2008
• Published: 08/13/2009
• Est. Priority Date: 02/08/2008
• Status: Active Grant

• Current Assignee: Trimble Navigation Limited (Trimble Inc.)
• Original Assignee: Trimble Navigation Limited (Trimble Inc.)
• Inventors: RUDOW, Richard W., WOLD, Robert
• Granted Patent: US 8,731,582 B2
• Time in Patent Office: Days
• US Class Current: 455/456.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Abstract

In one embodiment of a method for generating targeted content, an indication of a geographic position is received from a mobile electronic device. An instance of targeted content is generated based upon the geographic position of the mobile electronic device.

Claims

1. A method for generating targeted content, said method comprising:

receiving from a mobile electronic device, an indication of a geographic position of said mobile electronic device; and

generating an instance of targeted content based upon said geographic position of said mobile electronic device.

2. The method as recited in claim 1 further comprising:

utilizing a Global Navigation Satellite System (GNSS) receiver disposed within said mobile electronic device to determine said geographic position of said mobile electronic device.

3. The method as recited in claim 1 further comprising:

automatically selecting said instance of targeted content based upon a second geographic position of a subscribed advertiser which is proximate to said geographic position of said mobile electronic device.

4. The method as recited in claim 3 further comprising:

conveying said second geographic position in said instance of targeted content.

5. The method as recited in claim 4 further comprising:

generating a set of instructions for navigating from said geographic position of said mobile electronic device to said second geographic position.

6. The method as recited in claim 5 wherein said mobile electronic device comprises a handheld wireless communication device, said method further comprising:

automatically generating a message conveying said instance of targeted content to said mobile electronic device.

7. The method as recited in claim 6 wherein said automatically generating said message further comprises:

conveying an electronic coupon within said message.

8. The method as recited in claim 3 further comprising:

selecting said instance of targeted content based at least in part upon the current time provided by said mobile electronic device.

9. The method as recited in claim 3 further comprising:

selecting said instance of targeted content based at least in part upon receiving an indication of a selection of a second instance of targeted content of said subscribed advertiser.

10. The method as recited in claim 3 further comprising:

selecting said instance of targeted content based upon a historical record comprising at least one previous geographic position of said mobile electronic device.

11. The method as recited in claim 3 further comprising:

selecting said instance of targeted content based upon a predicted geographic position of said mobile electronic device.

12. A computer implemented system for generating targeted content, said system comprising:

a geographic position indication receiver configured to receive an indication of a geographic position of a mobile electronic device; and

a targeted content generator configured to generate an instance of targeted content based upon said geographic position of said mobile electronic device.

13. The computer implemented system of claim 12 further comprising:

a Global Navigation Satellite System (GNSS) receiver disposed within said mobile electronic device and configured for determining said geographic position of said mobile electronic device.

14. The computer implemented system of claim 13 further comprising:

a control component resident within said mobile electronic device and configured to automatically generate a message comprising said geographic position of said mobile electronic device.

15. The computer implemented system of claim 12 further comprising:

a subscribed advertiser database comprising a second geographic position of a subscribed advertiser; and

a targeted content selector configured to automatically select said instance of targeted content based upon the proximity of said second geographic position of said subscribed advertiser to said geographic position of said mobile electronic device.

16. The computer implemented system of claim 15 further comprising:

a subscribed advertiser position reporter configured to convey said second geographic position in said instance of targeted content.

17. The computer implemented system of claim 16 further comprising:

a navigation instruction generator configured to generate a set of instructions for navigating from said geographic position of said mobile electronic device to said second geographic position.

18. The computer implemented system of claim 17 wherein said mobile electronic device comprises a handheld wireless communication device, said system further comprising:

a message generator configured to automatically generate a wireless message conveying said instance of targeted content to said mobile electronic device.

19. The computer implemented system of claim 18 further comprising:

an electronic coupon selector configured to append an electronic coupon with said message.

20. The computer implemented system of claim 15 further comprising:

a time input to said targeted content generator and wherein said targeted content generator is configured to select said instance of targeted content based at least in part upon the current time provided by said mobile electronic device.

21. The computer implemented system of claim 15 further comprising:

a selection event recorder for recording a selection of a second instance of targeted content of said subscribed advertiser, and wherein said targeted content generator is configured to select said instance of targeted content based at least in part upon receiving an indication of a selection of said second instance of targeted content of said subscribed advertiser.

22. The computer implemented system of claim 15 further comprising:

a historical database configured to store at least one previous geographic position of said mobile electronic device and wherein said targeted content generator is configured to select said instance of targeted content based upon a historical record comprising at least one previous geographic position of said mobile electronic device.

23. The computer implemented system of claim 15 further comprising:

a route generator configured to generate a route from said geographic position of said mobile electronic device and a second location and wherein said targeted content generator is configured to select said instance of targeted content based upon a predicted geographic position along said route.

24. A computer-useable storage medium having computer-readable program code stored thereon for causing a computer system to execute a method for generating targeted content, said method comprising:

receiving from a mobile electronic device, an indication of a geographic position of said mobile electronic device; and

generating an instance of targeted content based upon said geographic position of said mobile electronic device.

25. The computer-useable storage medium of claim 24 wherein said method further comprises:

utilizing a Global Navigation Satellite System (GNSS) receiver disposed within said mobile electronic device to determine said geographic position of said mobile electronic device.

26. The computer-useable storage medium of claim 24 wherein said method further comprises:

automatically selecting said instance of targeted content based upon a second geographic position of a subscribed advertiser which is proximate to said geographic position of said mobile electronic device.

27. The computer-useable storage medium of claim 26 wherein said method further comprises:

conveying said second geographic position in said instance of targeted content.

28. The computer-useable storage medium of claim 27 wherein said method further comprises:

generating a set of instructions for navigating from said geographic position of said mobile electronic device to said second geographic position.

29. The computer-useable storage medium of claim 28 wherein said mobile electronic device comprises a handheld wireless communication device, and wherein said method further comprises:

automatically generating a message conveying said instance of targeted content to said mobile electronic device.

30. The computer-useable storage medium of claim 29 wherein said automatically generating said message further comprises:

conveying an electronic coupon within said message.

31. The computer-useable storage medium of claim 26 wherein said method further comprises:

selecting said instance of targeted content based at least in part upon the current time provided by said mobile electronic device.

32. The computer-useable storage medium of claim 26 wherein said method further comprises:

selecting said instance of targeted content based at least in part upon receiving an indication of a selection of a second instance of targeted content of said subscribed advertiser.

33. The computer-useable storage medium of claim 26 wherein said method further comprises:

selecting said instance of targeted content based upon a historical record comprising at least one previous geographic position of said mobile electronic device.

34. The computer-useable storage medium of claim 26 wherein said method further comprises:

selecting said instance of targeted content based upon a predicted geographic position of said mobile electronic device.