COGNITIVE SCHEDULER FOR MOBILE PLATFORMS

• US 20090228361A1
• Filed: 03/10/2009
• Published: 09/10/2009
• Est. Priority Date: 03/10/2008
• Status: Abandoned Application

• Current Assignee: Sidebar Incorporated
• Original Assignee: Sidebar Incorporated
• Inventors: Wilson, Eric S.
• Application Number:
  US12/401,571
• Publication Number:
  US 20090228361A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A computer-based method of scheduling creative assets for targeted distribution of a plurality of campaigns to a plurality of communications devices. The method includes receiving, at the database, an age code, a gender code, and a postal code corresponding to a user of each of the plurality of communications devices. The method also includes receiving, at the database, a campaign attribute for a plurality of campaigns, querying a targeting engine to obtain a number of impressions that satisfy the campaign attribute for each of the plurality of campaigns, receiving, at the database, a creative asset for each of the plurality of campaigns. The method also includes receiving, at the database, a business rule or a constraint for each of the plurality of campaigns, and creating a schedule for the plurality of campaigns based on the user profile data, the campaign attributes, the business rules or the constraints.

Claims

1. A computer-based method of scheduling creative assets for targeted distribution of a plurality of campaigns to a plurality of communications devices, the method comprising:

receiving, at a server, device information from each of the plurality of communications devices;

creating, at a database, a global unique identifier for each of the plurality of communications devices;

receiving, at the database, an age code, a gender code, and a postal code corresponding to a user of each of the plurality of communications devices;

receiving, at the database, demographic information corresponding to users residing within the postal code;

receiving, at the database, a campaign attribute for a plurality of campaigns;

querying a targeting engine to obtain a number of impressions that satisfy the campaign attribute for each of the plurality of campaigns;

receiving, at the database, a creative asset for each of the plurality of campaigns;

formatting, at a content processor, the creative asset for each of the plurality of campaigns using the device information from each of the plurality of communications devices;

receiving, at the database, a business rule or a constraint for each of the plurality of campaigns;

creating a schedule for the plurality of campaigns based on the user profile data, the demographic information, the campaign attributes, the business rules or the constraints; and

transmitting the schedule and the creative assets to the plurality of communications devices.

2. The method of claim 1, wherein the device information includes a model number.

3. The method of claim 1, wherein the global unique identifier includes a phone number.

4. The method of claim 1, wherein the demographic information is selected from a group consisting of an average household income, an average number of children per household, a type of job, an average number of cars, a type of car driven, and combinations thereof.

5. The method of claim 1, wherein the campaign attributes are selected from a group consisting of a type of music, a type of car, a type of soda, a movie, a television show, a sporting event, a sport, a social network, a geographic region, a like, a dislike, and combinations thereof.

6. The method of claim 1, further comprising setting a percentage fit for the campaign attribute.

7. The method of claim 1, wherein an impression is an opportunity to display the creative asset on at least one of the plurality of communications devices in response to an action or event that occurs on the at least one of the plurality of communications devices.

8. The method of claim 1, wherein the creative asset is selected from a group consisting of an advertisement, an electronically scannable coupon, a video, and combinations thereof.

9. The method of claim 1, wherein the business rule is not displaying competing creative assets in succession.

10. The method of claim 1, wherein the business rule is not displaying the same creative assets per a time period.

11. The method of claim 1, wherein the constraint is specifying a day-part for displaying the creative asset for each of the plurality of campaigns.

12. The method of claim 1, wherein the constraint is providing a priority level for each of the campaigns in the schedule.

13. The method of claim 1, further comprising creating, at each of the plurality of communications devices, a list of viewed creative assets and a list of unviewed creative assets.

14. The method of claim 13, further comprising transmitting the creative assets on the list of unviewed creative assets to the plurality of communications devices.

15. A computer-readable medium having stored thereon computer executable instructions, the instructions, when executed by a processor, causing the processor to perform a method of scheduling creative assets for targeted distribution of a plurality of campaigns to a plurality of communications devices, the method comprising:

receiving, at a server, device information from each of the plurality of communications devices;

creating, at a database, a global unique identifier for each of the plurality of communications devices;

receiving, at the database, an age code, a gender code, and a postal code corresponding to a user of each of the plurality of communications devices;

receiving, at the database, demographic information corresponding to users residing within the postal code;

receiving, at the database, a campaign attribute for a plurality of campaigns;

querying a targeting engine to obtain a number of impressions that satisfy the campaign attribute for each of the plurality of campaigns;

receiving, at the database, a creative asset for each of the plurality of campaigns;

formatting, at a content processor, the creative asset for each of the plurality of campaigns using the device information from each of the plurality of communications devices;

receiving, at the database, a business rule or a constraint for each of the plurality of campaigns;

creating a schedule for the plurality of campaigns based on the user profile data, the demographic information, the campaign attributes, the business rules or the constraints; and

transmitting the schedule and the creative assets to the plurality of communications devices.

16. The computer-readable medium of claim 15, wherein the device information includes a model number.

17. The computer-readable medium of claim 15, wherein the global unique identifier includes a phone number.

18. The computer-readable medium of claim 15, wherein the demographic information is selected from a group consisting of an average household income, an average number of children per household, a type of job, an average number of cars, a type of car driven, and combinations thereof.

19. The computer-readable medium of claim 15, wherein the campaign attributes are selected from a group consisting of a type of music, a type of car, a type of soda, a movie, a television show, a sporting event, a sport, a social network, a geographic region, a like, a dislike, and combinations thereof.

20. The computer-readable medium of claim 15, further comprising setting a percentage fit for the campaign attribute.

21. The computer-readable medium of claim 15, wherein an impression is an opportunity to display the creative asset on at least one of the plurality of communications devices in response to an action or event that occurs on the at least one of the plurality of communications devices.

22. The computer-readable medium of claim 15, wherein the creative asset is selected from a group consisting of an advertisement, an electronically scannable coupon, a video, and combinations thereof.

23. The computer-readable medium of claim 15, wherein the business rule is not displaying competing creative assets in succession.

24. The computer-readable medium of claim 15, wherein the business rule is not displaying the same creative assets per a time period.

25. The computer-readable medium of claim 15, wherein the constraint is specifying a day-part for displaying the creative asset for each of the plurality of campaigns.

26. The computer-readable medium of claim 15, wherein the constraint is providing a priority level for each of the campaigns in the schedule.

27. The computer-readable medium of claim 15, further comprising creating, at each of the plurality of communications devices, a list of viewed creative assets and a list of unviewed creative assets.

28. The computer-readable medium of claim 27, further comprising transmitting the creative assets on the list of unviewed creative assets to the plurality of communications devices.