System and method of assessing qualitative and quantitative use of a brand

• US 20090234691A1
• Filed: 02/09/2009
• Published: 09/17/2009
• Est. Priority Date: 02/07/2008
• Status: Abandoned Application

• Current Assignee: Veritone Media
• Original Assignee: Veritone Media
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US12/322,940
• Publication Number:
  US 20090234691A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A system and a method for determining the quantitative and qualitative rating of a brand using keywords. The software, system, and method include receiving a first set of the keywords associated with the brand, receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs includes a media type and a use of a second set of keywords, and wherein a second of the at least two inputs includes a media type and a use of a third set of keywords, calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords, and storing the occurrences in association with at least one index.

Claims

1. A method for determining the quantitative and qualitative rating of a brand using keywords, comprising:

receiving a first set of the keywords associated with the brand;

receiving, over a computerized communications network, at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords;

calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords;

storing in at least one computerized memory the occurrences in association with at least one index;

assessing the qualitative use of each of the occurrences, wherein said assessing is performed by at least one processor; and

storing in the at least one computerized memory the qualitative use in association with the respective one of the occurrences and the at least one index.

2. The method of claim 1, wherein the at least one index comprises at least one selected from the group consisting of time, geography, and demographics.

3. The method of claim 1, further comprising providing for viewing via a graphical user interface of at least the first set of keywords, the number of occurrences, and the qualitative use.

4. The method of claim 3, wherein said receiving a first set of keywords comprises receiving the first set of keywords from the graphical user interface.

5. The method of claim 1, wherein said at least one computerized memory further comprises development of at least one database.

6. The method of claim 5, wherein the database is at least one relational database.

7. The method of claim 1, wherein the number of occurrences comprises occurrences in a domain.

8. The method of claim 7, wherein the domain comprises a domain within the media type.

9. The method of claim 7, wherein the domain comprises a platform.

10. The method of claim 1, wherein the domain is associated with at least one of a designated market area, a daily impression, and a demographic statistic.

11. The method of claim 1, wherein the regular time interval comprises one of an hour, a day, and a month.

12. The method of claim 1, wherein the number of occurrences comprises at least one of a number of networked pages and an estimated number of networked page views.

13. The method of claim 1, wherein the number of occurrences comprises spoken occurrences on a television station.

14. The method of claim 1, wherein the number of occurrences comprises spoken occurrences on a radio station.

15. The method of claim 1, wherein the number of occurrences comprises downloads to a mobile device.

16. The method of claim 1, wherein the qualitative use comprises a context.

17. The method of claim 16, wherein the context comprises at least one of a type of use, a media of use, a platform of use, a negativity of use, and a target audience of use.

18. The method of claim 1, wherein combinations of the first set of keywords are weighted.

19. The method of claim 1, wherein the regular time interval comprises continuously.

20. The method of claim 1, further comprising filtering from the number of occurrences at least one of a requested occurrence, and illegal occurrence and an improper occurrence.

21. An apparatus for determining the quantitative and qualitative rating of a brand using keywords, said apparatus comprising:

a receivor for receiving a first set of keywords associated with a brand;

a first input received at at least one regular time interval, said first input including computer data indicative of a media type and a second set of keywords;

a second input received at said at least one regular time interval, said second input including computer data indicative of a media type and a third set of keywords;

a processor for assessing a quantitative and qualitative rating, wherein said processor calculates the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords, stores the occurrences in association with at least one index, and thereby assesses the qualitative use of each of the occurrences; and

at least one computerized memory, associated with said processor, for storing the qualitative use in association with the respective one of the occurrences and the at least one index.

22. The apparatus of claim 21, wherein the at least one index comprises at least one selected from the group consisting of time, geography, and demographics.

23. The apparatus of claim 21, further comprising a graphical user interface for viewing of at least the first set of keywords, the number of occurrences, and the qualitative use.

24. The apparatus of claim 23, wherein said receivor receiving a first set of keywords comprises a receiver for receiving the first set of keywords from the graphical user interface.

25. The apparatus of claim 21, wherein the memory storing the occurrences comprises storing the occurrences in at least one database.

26. The apparatus of claim 25, wherein the database is at least one relational database.

27. The apparatus of claim 21, wherein the number of occurrences comprises occurrences in a domain.

28. The apparatus of claim 27, wherein the domain comprises a domain within the media type.

29. The apparatus of claim 27, wherein the domain comprises a platform.

30. The apparatus of claim 21, wherein the domain is associated with at least one of a designated market area, a daily impression, and a demographic statistic.

31. The apparatus of claim 21, wherein the regular time interval comprises one of an hour, a day, and a month.

32. The apparatus of claim 21, wherein the number of occurrences comprises at least one of a number of networked pages and an estimated number of networked page views.

33. The apparatus of claim 21, wherein the number of occurrences comprises spoken occurrences on a television station.

34. The apparatus of claim 21, wherein the number of occurrences comprises spoken occurrences on a radio station.

35. The apparatus of claim 21, wherein the number of occurrences comprises downloads to a mobile device.

36. The apparatus of claim 21, wherein the qualitative use comprises a context.

37. The apparatus of claim 36, wherein the context comprises at least one of a type of use, a media of use, a platform of use, a negativity of use, and a target audience of use.

38. The apparatus of claim 21, wherein combinations of the first set of keywords are weighted.

39. The apparatus of claim 21, wherein the regular time interval comprises continuously.

40. The apparatus of claim 21, further comprising a filter for filtering from the number of occurrences at least one of a requested occurrence, and illegal occurrence and an improper occurrence.

41. A method for determining the quantitative rating of a brand using keywords, comprising:

receiving a first set of the keywords associated with a brand;

receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords;

calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords;

storing, in a computerized memory, the occurrences in association with at least one index; and

filtering from the number of occurrences at least one of a requested occurrence, an illegal occurrence and an improper occurrence.

42. A method for determining the qualitative rating of a brand using keywords, comprising:

receiving a first set of the keywords associated with a brand;

receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs comprises computer data indicative of a media type and a use of a second set of keywords, and wherein a second of the at least two inputs comprises computer data indicative of a media type and a use of a third set of keywords;

assessing, via at least one processor, the qualitative use of each of the occurrences; and

storing in a database the qualitative use in association with the respective ones of the occurrences.