Method of promotion tracking

• US 20090234737A1
• Filed: 05/13/2008
• Published: 09/17/2009
• Est. Priority Date: 03/14/2008
• Status: Abandoned Application

• Current Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Original Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Inventors: Hansen, Gregory, Sarelson, Seth H., Treiber, Jonathan A.
• Application Number:
  US12/152,184
• Publication Number:
  US 20090234737A1
• Time in Patent Office: Days
• US Class Current: 705/14.130
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A method of marketing a merchant'"'"'s goods and/or services comprising the steps of registering a merchant with an ASN to create a registered merchant, registering a publisher with the ASN to create a registered publisher, applying a unique promotion code to the registered publisher, delivering advertisements having the registered publisher'"'"'s unique promotion code associated therewith to consumers, and accepting the unique promotion code at registered merchants for a transaction. The method also includes the steps of tracking the unique promotion code to the registered merchant and associating the unique promotion code with the consumer'"'"'s transaction.

Claims

1. A method of marketing a merchant'"'"'s goods and/or services comprising the steps of:

a. registering a merchant with an ASN to create a registered merchant;

b. registering a publisher with said ASN to create a registered publisher;

c. applying a unique promotion code to the registered publisher;

d. delivering advertisements having the registered publisher'"'"'s unique promotion code associated therewith to consumers;

e. accepting said unique promotion code at registered merchants for a transaction;

f. tracking the publisher'"'"'s unique promotion code to said registered merchant; and

g. associating said unique promotion code with said consumer'"'"'s transaction.

2. The method of claim 1 wherein said merchant is selected from the group consisting of an offline merchant and a merchant with both an online and offline presence.

3. The method of claim 1 wherein step (a) is performed by one or more entities selected from the group consisting of a marketer, an ASN, a financial institution, a bank, a payments processor, a payment vehicle association, an affinity organization, a payment card issuer, a merchant, a media company, and combinations thereof.

4. The method of claim 1 wherein said publisher is selected from the group consisting of an offline publisher, an online publisher, and a publisher with both an online and offline presence.

5. The method of claim 1 wherein step (b) is performed by one or more entities selected from the group consisting of a marketer, a publisher, an ASN, a financial institution, a bank, a payments processor, a payment vehicle association, an affinity organization, a payment card issuer, a merchant, a media company, and combinations thereof.

6. The method of claim 1 wherein said registered publisher is selected from the group consisting of creators, distributors, marketers or proprietors of rewards/loyalty programs, magazines, newspapers, printers, television networks, radio stations, web portals, blogs, search engines, internet websites, intranet websites, email marketers, video games, ASNs, financial institutions, banks, payments processors, payment vehicle associations, affinity organizations, payment card issuers, merchants, media companies, mobile media companies that distribute content via cell phones, personal display assistant devices, global positioning system devices, MP3 players, and other mobile devices, and combinations thereof.

7. The method of claim 1 further comprising the step of structuring a commission scale between a registered merchant and a registered publisher.

8. The method of claim 7 wherein the step of structuring a commission scale between a registered merchant and a registered publisher is performed by one or more entities selected from the group consisting of the merchant, a marketer, a publisher, an ASN, a financial institution, a bank, a payments processor, a payment vehicle association, an affinity organization, a payment card issuer, a media company, and combinations thereof.

9. The method of claim 1 wherein said unique promotion code is also applied to a consumer.

10. The method of claim 1 wherein said unique promotion code is also applied to said ASN.

11. The method of claim 1 wherein steps (c) and/or (d) are performed by one or more methods selected from the group consisting of Web Service integration, HTTP servlet integration, user directed action within secured web session, and combinations thereof.

12. The method of claim 1 wherein said unique promotion code is converted into a secondary form including, but not limited to, barcodes, RFID tags, phone numbers, numeric codes, alphanumeric codes, images, and other methods of data storage.

13. The method of claim 1 wherein said consumer is selected from the group consisting of an individual, a group, an organization, a business, a private entity, a commercial entity, a government entity and combinations thereof.

14. The method of claim 1 wherein said advertisements are selected from the group consisting of mail, email, text messages, SMS messages, MMS messages, interactive voice responses, magazine ads, newspaper ads, mobile media, direct mail ads, shared mail ads, billboards, signs, movie ads, television ads, radio ads, ads on web portals, ads on blogs, ads on search engines, internet website ads, banner ads, popup ads, intranet website ads, ads on or in video games, podcasts, printed coupons, printable coupons, and any other type of print or interactive media and combinations thereof.

15. The method of claim 1 wherein step (f) is performed by one or more entities selected from the group consisting of merchants, marketers, ASNs, financial institutions, banks, payment processors, payment vehicle associations, affinity organizations, payment card issuers, media companies, and combinations thereof.

16. The method of claim 1 further comprising the step of reporting qualifying purchases of goods and/or services or other desired actions to the ASN.

17. The method of claim 1 further comprising the step of charging said registered merchant a marketing fee.

18. The method of claim 1 further comprising the step of paying said registered publisher a marketing commission.

19. The method of claim 18 wherein said registered publisher distributes a percentage of said marketing commission to said consumer as a reward.

20. The method of claim 19 wherein said reward is in the form of one or more selected from the group consisting of reward points, currency based reward, cash back reward, and combinations thereof.

21. The method of claim 1 wherein a registered merchant is charged one marketing fee per transaction.

22. The method of claim 18 wherein said marketing commission is paid to a plurality of publishers.

23. The method of claim 1 wherein said unique promotion code also identifies one or more selected from the group consisting of the value of the promotion, instructions to include or exclude certain product(s) or service(s), an expiration date, other relevant information and combinations thereof.

24. The method of claim 1 wherein said unique promotion code is selected from the group consisting of numeric codes, alphanumeric codes, barcodes, identification devices, tracking codes and combinations thereof.

25. The method of claim 1 wherein said unique promotion code is embedded into said advertisements.

26. The method of claim 1 wherein said transaction consists of one or more from the group consisting of the purchase of goods, the purchase of services, other actions desired by said merchant and combinations thereof.

27. The method of claim 1 wherein said advertisements are delivered to said consumers via said registered publisher'"'"'s media campaign.