SYSTEM FOR MULTIMEDIA VIEWING BASED ON ENTITLEMENTS

• US 20090234743A1
• Filed: 05/20/2009
• Published: 09/17/2009
• Est. Priority Date: 09/18/2002
• Status: Active Grant

• Current Assignee: Synamedia Limited
• Original Assignee: NDS Limited (Cisco Systems, Inc.)
• Inventors: ATLOW, Shabtai, WALD, Stephanie, DEUTSCH, Joseph, RICHARDSON, David, HIBSHOOSH, Eliphaz, TSURIA, Yossi
• Granted Patent: US 8,229,790 B2
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.

Claims

1-84. -84. (canceled)

85. A content item selection method comprising:

accumulating content item display points for each of a plurality of display point categories; and

choosing a content item for display based, at least in part, on a comparison between a point total for one of the display point categories and a category associated with the content item.

86. The method according to claim 85 and wherein the accumulating comprises:

receiving at least one advertisement identification message (AIM) comprising content item display points associated with a display point category; and

storing the content item display points comprised in the AIM in accordance with the display point category.

87. The method according to claim 86 and wherein the receiving comprises:

distinguishing between AIMs received from a sender who is registered and AIMs received from a sender who is not registered.

88. The method according to claim 87 and wherein the receiving also comprises:

ignoring the AIMs received from the sender who is not registered.

89. A content identification message comprising:

a quantity of points redeemable for content; and

metadata comprising;

a content category identifier identifying a category to which the content belongs; and

at least one of the following;

a distributing entity identifier identifying an entity which distributed the content identification message;

a time stamp identifying a time when the content identification message was distributed;

a basis for distribution identifier identifying a basis for distributing the content identification message; and

a location-of-distribution identifier identifying the location of the entity which distributed the content identification message.

90. The content identification message according to claim 89 and wherein the content comprises an advertisement.

91. The content identification message according to claim 89 and wherein the content comprises at least one of the following:

music;

a music video;

an interactive game; and

video content.

92-97. -97. (canceled)

98. Apparatus for content item selection comprising:

a store for accumulating content item display points for each of a plurality of display point categories; and

a content item selection unit operative to choose a content item for display based, at least in part, on a comparison between a point total for one of the display point categories and a category associated with the content item.

99-108. -108. (canceled)

99. A content identification message comprising:

a quantity of points redeemable for content; and

metadata comprising;

means for identifying a category to which the content belongs; and

at least one of the following;

means for identifying the entity which distributed the content identification message;

means for identifying the time when the content identification message was distributed;

means for identifying the basis for distributing the content identification message; and

means for identifying the location of the entity which distributed the content identification message.

100. Apparatus for content item selection comprising:

accumulation means for accumulating content item display points for each of a plurality of display point categories; and

content item selection means for choosing a content item for display based, at least in part, on a comparison between a point total for one of the display point categories and a category associated with the content item.