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AGGREGATION AND ENRICHMENT OF BEHAVIORAL PROFILE DATA USING A MONETIZATION PLATFORM

  • US 20090240568A1
  • Filed: 03/09/2009
  • Published: 09/24/2009
  • Est. Priority Date: 09/14/2005
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • retrieving a mobile communication facility user behavioral profile from a behavioral database, wherein the behavioral profile is derived from data obtained from a plurality of wireless operators;

    associating the user behavioral profile with a third party datum relating to a user associated with the user behavioral profile;

    storing the user behavioral profile-third party data association as an enriched behavioral profile in an enriched behavioral database, wherein the enriched behavioral database includes a plurality of user behavioral profile-third party data associations from a plurality of mobile communication facility users;

    receiving a request from an ad server;

    selecting the enriched behavioral profile from the behavioral database based at least in part on a relevancy of the enriched behavioral profile to the request; and

    delivering the enriched behavioral profile to the ad server.

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