SYSTEM FOR ADAPTING ONLINE ADVERTISING CAMPAIGNS TO INCORPORATE MOBILE ADVERTISING

• US 20090247139A1
• Filed: 03/31/2008
• Published: 10/01/2009
• Est. Priority Date: 03/31/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Bennet, Stacy R., Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US12/059,325
• Publication Number:
  US 20090247139A1
• Time in Patent Office: Days
• US Class Current: 455/418
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system is described for adapting online advertising campaigns to incorporate mobile advertising. The system may include a processor, a memory and an interface being operatively connected. The memory may store ad groups of an advertiser, and mobile advertisements. An ad group may include keywords and web advertisements. The interface may allow the advertiser to associate the ad groups with mobile carriers. The processor may identify the ad groups and may provide the interface to the advertiser. The processor may receive associations of ad groups and mobile carriers. The processor may create mobile advertisements based on the web advertisements and mobile carriers. The processor may associate the mobile advertisements and the mobile carriers with the ad groups. The processor may provide one of the mobile advertisements to a user when the user performs a mobile search for one of the keywords on a mobile device associated with the mobile carriers.

Claims

1. A method of adapting online advertising campaigns to incorporate mobile advertising, the method comprising:

identifying one or more ad groups of an advertiser, each ad group comprising of one or more keywords and one or more web advertisements;

providing an interface allowing the advertiser to associate the one or more ad groups with one or more mobile carriers;

receiving, from the advertiser, one or more associations of the one or more ad groups and the one or more mobile carriers;

creating one or more mobile advertisements based on the one or more web advertisements and the one or more mobile carriers;

associating the one or more mobile advertisements and the one or more mobile carriers with the one or more ad groups; and

providing at least one of the one or more mobile advertisements to a user when the user performs a mobile search for at least one of the one or more keywords on a mobile device associated with at least one of the one or more mobile carriers.

2. The method of claim 1 wherein the one or more mobile advertisements comprises at least one of a mobile listing and a mobile call offer.

3. The method of claim 1 further comprising formatting the one or more mobile advertisements for display on a device associated with at least one of the one or more mobile carriers.

4. The method of claim 1 wherein providing the one or more mobile advertisements to the user further comprises causing the one or more mobile advertisements to be displayed on a mobile device of the user.

5. The method of claim 1 wherein generating one or more mobile advertisements based on the one or more web advertisements further comprises generating one or more mobile advertisements based on a title of each of the one or more web advertisements.

6. The method of claim 1 wherein the interface is accessible via a web browser.

7. A method of mobilizing an existing online advertising campaign, the method comprising:

identifying one or more ad groups of an advertiser, each ad group comprising of one or more keywords and one or more web advertisements;

providing an interface allowing the advertiser to create one or more mobile advertisements and associate the one or more ad groups with the one or more mobile advertisements and one or more mobile carriers;

receiving, from the advertiser, the one or more mobile advertisements, and one or more associations of the one or more mobile advertisements, the one or more ad groups, and the one or more mobile carriers;

providing the one or more mobile advertisements to a user when the user performs a mobile search for the one or more keywords through the one or more mobile carriers; and

providing the one or more web advertisements to the user when the user searches for the one or more keywords on the web.

8. The method of claim 7 wherein the one or more mobile advertisements comprises at least one of a mobile listing and a mobile call offer.

9. The method of claim 7 further comprising formatting the one or more mobile advertisements for display on a mobile device associated with at least one of the one or more mobile carriers.

10. The method of claim 7 wherein providing the one or more mobile advertisements to the user further comprises causing the one or more mobile advertisements to be displayed on a mobile device of the user.

11. The method of claim 7 wherein providing the one or more web advertisements to the user further comprises causing the one or more web advertisements to be displayed on a web device of the user.

12. The method of claim 7 wherein the interface is accessible via a web browser.

13. A method of mobilizing an existing online advertising campaign, the method comprising:

identifying one or more online advertising campaigns of an advertiser, each campaign comprising one or more ad groups, each ad group comprising of one or more keywords and one or more web advertisements;

providing an interface allowing the advertiser to associate the one or more online advertising campaigns with one or more mobile advertisements and one or more mobile carriers;

receiving, from the advertiser, one or more associations of one or more advertising campaigns, one or more mobile carriers, and one or more mobile advertisements;

associating the one or more online advertising campaigns with one or more mobile advertisements and the one or more mobile carriers;

providing the one or more mobile advertisements to a user when the user performs a mobile search for the one or more keywords through the one or more mobile carriers; and

providing the one or more web advertisements to the user when the user searches for the one or more keywords on the web.

14. The method of claim 13 wherein the one or more mobile advertisements comprises at least one of a mobile listing and a mobile call offer.

15. The method of claim 13 further comprising formatting the one or more mobile advertisements for display on a device associated with at least one of the one or more mobile carriers.

16. The method of claim 13 wherein providing the one or more mobile advertisements to the user further comprises causing the one or more mobile advertisements to be displayed on a mobile device of the user.

17. The method of claim 13 wherein providing the one or more web advertisements to the user further comprises causing the one or more web advertisements to be displayed on a web device of the user.

18. The method of claim 13 wherein the interface is accessible via a web browser.

19. A system for adapting online advertising campaigns to incorporate mobile advertising, comprising:

a memory to store one or more ad groups of an advertiser, each ad group comprising one or more keywords and one or more web advertisements, and one or more mobile advertisements;

an interface operatively connected to the memory to communicate with the advertiser and a user, and allow the advertiser to associate the one or more ad groups with one or more mobile carriers; and

a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor identifies the one or more ad groups, provides the interface to the advertiser, receives, from the advertiser, one or more associations of the one or more ad groups and the one or more mobile carriers, creates one or more mobile advertisements based on the one or more web advertisements and the one or more mobile carriers, associates the one or more mobile advertisements and the one or more mobile carriers with the one or more ad groups, and provides at least one of the one or more mobile advertisements to the user when the user performs a mobile search for at least one of the one or more keywords on a mobile device associated with at least one of the one or more mobile carriers.

20. The system of claim 19 wherein the one or more mobile advertisements comprises at least one of a mobile listing and a mobile call offer.

21. The system claim 19 wherein the processor formats the one or more mobile advertisements for display on a device associated with at least one of the one or more mobile carriers.

22. The system of claim 19 wherein the processor causes the one or more mobile advertisements to be displayed on a mobile device of the user.

23. The method of claim 19 wherein the processor creates the one or more mobile advertisements based on a title of each of the one or more web advertisements.

24. The method of claim 19 wherein the interface is accessible via a web browser.