SYSTEM FOR SUGGESTING CATEGORIES OF MOBILE KEYWORDS TO REVENUE GENERATORS

• US 20090248486A1
• Filed: 03/31/2008
• Published: 10/01/2009
• Est. Priority Date: 03/31/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Tiwan, Ashutosh, Gupta, Arvind, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US12/059,421
• Publication Number:
  US 20090248486A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A system is described for suggesting categories of mobile keywords to revenue generators. The system may include a processor, a memory and an interface being operatively connected. The memory may store categories associated with mobile carriers, keywords, and advertisements. The interface may communicate with revenue generators and users. The processor may identify the categories and associate each category with related keywords. The processor may receive advertisements and a selected mobile carrier from a revenue generator. The processor may suggest categories associated with the selected mobile carrier to the revenue generator. The processor may receive selected categories from the revenue generator. The processor may associate the keywords associated with the selected categories with the mobile advertisements and selected mobile carrier. The processor may provide one of the mobile advertisements to a user when the user searches for one of the keywords on a mobile device associated with the selected mobile carrier.

Claims

1. A method for suggesting categories of mobile keywords to revenue generators, the method comprising:

identifying one or more categories associated with one or more mobile carriers, wherein each category represents a topic;

associating each category with one or more mobile keywords related to the topic;

receiving one or more mobile advertisements and an identification of a selected mobile carrier from a revenue generator;

suggesting the one or more categories associated with the selected mobile carrier to the revenue generator;

receiving one or more selected categories from the revenue generator;

associating the one or more keywords associated with the one or more selected categories with the one or more mobile advertisements and the selected mobile carrier; and

providing at least one of the one or more mobile advertisements to a user when the user performs a mobile search for at least one of the one or more keywords associated with the one or more selected categories on a mobile device associated with the selected mobile carrier.

2. The method of claim 1 further comprising approving of the one or more keywords associated with each category by the mobile carrier associated with each category.

3. The method of claim 1 further comprising modifying the one or more keywords associated with each category based on a plurality of keywords searched for by a plurality of users on the associated mobile carrier.

4. The method of claim 1 further comprising formatting the one or more mobile advertisements for display on at least one of the one or more mobile carriers.

5. The method of claim 1 wherein providing at least one of the mobile advertisements to the user further comprises causing the at least one mobile advertisement to be displayed on the mobile device of the user.

6. A method for suggesting categories of mobile keywords to revenue generators, the method comprising, the method comprising:

receiving an identification of a mobile carrier from a revenue generator;

suggesting one or more categories to the revenue generator wherein each category is associated with one or more keywords and the mobile carrier;

suggesting each of the keywords associated with the one or more categories to the revenue generator;

receiving one or more selected keywords associated with the one or more categories from the revenue generator;

receiving one or more mobile advertisements from the revenue generator;

associating the one or more selected keywords, the one or more mobile advertisements and the mobile carrier; and

providing at least one of the one or more mobile advertisements to a user when the user performs a mobile search for at least one of the one or more selected keywords on a mobile device associated with the mobile carrier.

7. The method of claim 6 further comprising approving of the one or more keywords associated with each category by the mobile carrier associated with category.

8. The method of claim 6 further comprising modifying the one or more keywords associated with each category based on a plurality of keywords searched for by a plurality of users on the associated mobile carrier.

9. The method of claim 6 further comprising formatting the one or more mobile advertisements for display on the mobile carrier.

10. The method of claim 6 wherein providing at least one of the mobile advertisements to the user further comprises causing at least one of the mobile advertisements to be displayed on the mobile device of the user.

11. A system for suggesting categories of mobile keywords to revenue generators, the system comprising:

means for receiving an identification of a mobile carrier from a revenue generator;

means for suggesting one or more categories to the revenue generator wherein each category is associated with one or more keywords and the mobile carrier;

means for suggesting each of the keywords associated with the one or more categories to the revenue generator;

means for receiving one or more selected keywords associated with the one or more categories from the revenue generator;

means for receiving one or more mobile advertisements from the revenue generator;

means for associating the one or more selected keywords, the one or more mobile advertisements and the mobile carrier; and

means for providing at least one of the one or more mobile advertisements to a user when the user performs a mobile search for at least one of the one or more selected keywords on a mobile device associated with the mobile carrier.

12. The system of claim 11 further comprising means for approving of the one or more keywords associated with each category by the mobile carrier associated with category.

13. The system of claim 11 further comprising means for modifying the one or more keywords associated with each category based on a plurality of keywords searched for by a plurality of users on the associated mobile carrier.

14. The system of claim 11 further comprising means for formatting the one or more mobile advertisements for display on the mobile carrier.

15. The system of claim 11 wherein means for providing at least one of the mobile advertisements to the user further comprises means for causing at least one of the mobile advertisements to be displayed on the mobile device of the user.

16. A system for suggesting categories of mobile keywords to revenue generators, comprising:

a memory to store one or more categories associated with one or more mobile carriers, one or more keywords, and one or more mobile advertisements;

an interface operatively connected to the memory to communicate with a revenue generator and a user; and

a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor identifies the one or more categories associated with the one or more mobile carriers, wherein each category represents a topic, associates each category with one or more keywords related to the topic, receives one or more mobile advertisements and an identification of a selected mobile carrier from the revenue generator via the interface, suggests the one or more categories associated with the selected mobile carrier to the revenue generator, receives one or more selected categories from the revenue generator via the interface, associates the one or more keywords associated with the one or more selected categories with the one or more mobile advertisements and the selected mobile carrier, and provides at least one of the one or more mobile advertisements to the user via the interface when the user performs a mobile search for at least one of the one or more keywords associated with the one or more selected categories on a mobile device associated with the selected mobile carrier.

17. The system of claim 16 wherein the processor allows the mobile carrier associated with each category to approve of the one or more keywords associated with each category.

18. The system of claim 16 wherein the processor modifies the one or more keywords associated with each category based on a plurality of keywords searched for by a plurality of users on the associated mobile carrier.

19. The system of claim 16 wherein the processor formats the one or more mobile advertisements for display on at least one of the one or more mobile carriers.

20. The system of claim 16 wherein the processor causes the at least one mobile advertisement to be displayed on the mobile device of the user.