Methods and systems using targeted advertising

• US 20090254412A1
• Filed: 04/07/2008
• Published: 10/08/2009
• Est. Priority Date: 04/07/2008
• Status: Abandoned Application

• Current Assignee: edo Interactive Incorporated (Augeo Affinity Marketing, Inc.)
• Original Assignee: edo Interactive Incorporated (Augeo Affinity Marketing, Inc.)
• Inventors: Prince, Stephen, Braswell, Edward, Caldwell, Gordon, Hunnicut, John, Dyke, Jonathan
• Application Number:
  US12/078,812
• Publication Number:
  US 20090254412A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Users may provide profile data for determining selected users receiving an offer for a promotion. The selected users may accept or decline the offer. If accepted, value for the offer may be stored on a financial platform for redemption with a party desiring to develop the promotional campaign. Results of the targeted advertising may be monitored, return on investment may be tracked and statistical, predictive and behavioral feedback may be provided to the party desiring to develop the promotional campaign. Future promotions may be adapted based upon the analysis and feedback of users. Promotions may be directly associated with a financial platform, instrument, service or network so that the offer may be automatically redeemed. Profile data may be updated based upon account activity. Promotions may be redeemed via a financial network through point of sale purchases, online purchases, and/or purchases transactions or confirmations utilizing telecommunications platforms.

Claims

1. A method comprising:

providing access to a financial platform for at least one user wherein the financial platform is associated with financial services or financial networks,

providing a database of profile data for the at least one user,

receiving requests from a party desiring to develop a promotional campaign regarding desired characteristics of profile data of the at least one user,

processing the desired characteristics of profile data of the at least one user and the profile data for the at least one user for determining a set of selected users,

providing an offer for a promotion to the set of selected users,

receiving acceptance of the promotion from at least one user from the set of selected users,

providing promotions on the financial systems of the at least one user from the set of selected users accepting the offer for the promotion,

tracking redemption of the promotion, and

providing reports of redemption of the promotion to the party desiring to develop a promotional campaign.

2. The method of claim 1, wherein the financial services are selected from the group consisting of debit services, credit services, payroll services, and combinations thereof.

3. The method of claim 1, wherein the profile data is provided by the at least one user.

4. The method of claim 1, wherein the profile data is updated based upon transactions using the financial platform.

5. The method of claim 1, wherein the promotion is monetary value redeemable only with the party desiring to develop a promotional campaign.

6. The method of claim 1, wherein the promotion is monetary value issued to the financial platform based on a number of times the financial platform is used.

7. The method of claim 1, wherein the promotion is monetary value issued to the financial platform based on a value spent with the party desiring to develop a promotional campaign.

8. The method of claim 1, wherein the promotion is determined by geographical location of the at least one user.

9. The method of claim 8, wherein the geographical location of the at least one user is determined by a global positioning system.

10. The method of claim 1, further comprising tracking acceptance of the promotion from the set of selected users.

11. The method of claim 1, further comprising receiving rejection of the promotion from one or more of the set of selected users.

12. The method of claim 11, further comprising tracking rejection of the promotion from one or more of the set of selected users.

13. The method of claim 1, further comprising adapting future promotions based upon the tracking redemption of the promotion.

14. The method of claim 1, further comprising collecting feedback from the set of selected users.

15. The method of claim 1, wherein the at least one user manages the financial platform through a website.

16. The method of claim 1, wherein the at least one user selects preferences for receiving offers for promotions.

17. The method of claim 1, wherein the party desiring to develop a promotional campaign supplies funds to cover the promotion on the financial platform of the at least one user from the set of selected users accepting the offer for the promotion.

18. The method of claim 17, wherein unused funds are returned to the party desiring to develop a promotional campaign.

19. The method of claim 17, further comprising performing the method simultaneously for multiple parties desiring to develop promotional campaigns.

20. The method of claim 19, wherein the funds for each individual party desiring to develop a promotional campaign may not be used with other party desiring to develop a promotional campaign.

21. The method of claim 20, wherein the funds are held in separate sub-accounts for each individual party desiring to develop a promotional campaign within a main account.

22. The method of claim 1, wherein the promotion contains restrictions on use.

23. The method of claim 1, wherein the method is processed by a distributed agent software system.

24. The method of claim 1, further comprising providing real-time and post-promotional campaign statistical modeling, predictive modeling and analysis.

25. Computer readable code stored in a storage medium and executable by one or more processors, which when executed perform the method steps comprising:

receiving a set of promotion criteria from a party desiring to develop a promotional campaign,

accessing a database of user profiles,

producing a set of selected users based upon the promotion criteria and the database of user profiles,

communicating an offer for a promotion to the set of selected users,

receiving acceptance of the offer for the promotion at least one of the set of selected users,

transferring value specific to the party desiring to develop a promotional campaign to a financial platform of the at least one of the set of selected users accepting the offer for the promotion, and

tracking redemption of the value.

26. The computer readable code of claim 25, further comprising providing reports regarding the redemption of the value.

27. The computer readable code of claim 25, further comprising tracking rejection of the offer for the promotion and reporting rejection of the offer for the promotion to the party desiring to develop a promotional campaign.

28. The computer readable code of claim 25, further comprising tracking non-redemption of the value and reporting non-redemption of the value to the party desiring to develop a promotional campaign.

29. The computer readable code of claim 25, wherein the party desiring to develop a promotional campaign supplies funds to cover the promotion on the financial platform of the at least one of the set of selected users accepting the offer for the promotion.

30. The computer readable code of claim 29, wherein unused funds are returned to the party desiring to develop a promotional campaign.

31. The computer readable code of claim 29, further comprising performing the method simultaneously for multiple parties desiring to develop promotional campaigns.

32. The computer readable code of claim 31, wherein the funds for each individual party desiring to develop a promotional campaign may not be used with other party desiring to develop a promotional campaign.

33. The computer readable code of claim 32, wherein the funds are held in separate sub accounts for each individual party desiring to develop a promotional campaign within a main account.

34. A system comprising:

a server computer for receiving communications from a party desiring to develop a promotional campaign regarding parameters for a promotion,

a database communicating with the server computer for comparing the parameters against a database of user profile information for determining a select group of users,

wherein the server computer communicates an offer of the promotion to the select group of users and receives an acceptance of the promotion from at least one of the select group of users,

wherein the server computer transfers value to a financial platform of the at least one of the select group of users accepting the promotion, and

wherein the server computer tracks progress of the promotion and reports on the promotion to the party desiring to develop a promotional campaign.

35. The system of claim 34, wherein the value may only be redeemed at a location of the party desiring to develop a promotional campaign.