ENHANCED ONLINE ADVERTISING EXPERIENCE

• US 20090254424A1
• Filed: 04/02/2008
• Published: 10/08/2009
• Est. Priority Date: 04/02/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Swanson, Donald
• Application Number:
  US12/061,285
• Publication Number:
  US 20090254424A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method for enhancing user advertising experience, the method including operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page; displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content; sensing a browsing action by the user that engages the indicia; and altering the advertisement so that a space occupied by the advertisement displays the additional web content for viewing and engagement by the user.

Claims

1. A method for enhancing user advertising experience, the method comprising:

operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page;

displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content;

sensing a browsing action by the user that engages the indicia; and

altering the advertisement so that a space occupied by the advertisement displays the additional web content for viewing and engagement by the user.

2. The method of claim 1, wherein altering the advertisement comprises causing the advertisement to become transparent and form a background to the additional web content or to be lifted and moved to another location within a web browser or on a desktop of a computing device.

3. The method of claim 1, wherein altering the advertisement comprises making the advertisement movable and changing the content of the advertisement.

4. The method of claim 1, wherein altering the advertisement comprises causing the advertisement to disappear and to reappear in a second space of the web page.

5. The method of claim 1, wherein the additional web content comprises content of specific interest to the user, the method further comprising:

enabling the user to configure the type of additional web content to be displayed, wherein the configuration persists such that the user is served substantially the same additional web content each time an indicia on subsequent web pages is engaged.

6. The method of claim 5, further comprising:

requiring the user to login or register through a login screen located in the space to see the additional web content.

7. The method of claim 1, further comprising:

pre-loading the additional web content when the web page is loaded into a user web browser together with the advertisement, in anticipation of engagement of the indicia.

8. The method of claim 1, further comprising:

including in the space after the advertisement is altered a second indicia that displays at least the sponsor of the advertisement.

9. The method of claim 8, wherein the second indicia comprises a second advertisement by the sponsor selected from the group consisting of a special offer, a discount, and content related to the advertisement.

10. The method of claim 8, wherein the advertisement comprises a hyperlink to an advertiser web page, wherein the second indicia comprises a second advertisement by the sponsor, wherein the second advertisement also includes the hyperlink.

11. The method of claim 1, further comprising one of:

automatically engaging the indicia to disengage the advertisement so that the advertisement is not viewed by the user; and

enabling the user to download a plug-in or toolbar that circumvents the indicia to allow the user to cause the advertisement to disappear.

12. A method for enhancing user advertising experience, the method comprising:

operatively integrating advertising content of an advertisement to be displayed on a web page with additional web content different from web content displayed on the web page;

displaying an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the additional web content;

automatically animating the indicia to draw attention to the additional web content;

sensing a browsing action by the user that engages the indicia; and

altering the advertisement so that the space occupied by the advertisement displays the additional web content for viewing and engagement by the user.

13. The method of claim 12, wherein automatically animating the indicia comprises one or more of causing the indicia to blink, rotate, pulsate, change colors, move around, and be broken visually into a plurality of pieces.

14. The method of claim 12, wherein altering the advertisement comprises enabling the advertisement to be lifted and moved to another location within a web browser or on a desktop of a computing device.

15. The method of claim 12, wherein the additional web content comprises content of specific interest to the user, the method further comprising:

enabling the user to configure the type of additional web content to be displayed, wherein the configuration persists such that the user is served substantially the same additional web content each time an indicia on subsequent web pages is engaged.

16. The method of claim 15, further comprising:

requiring the user to register or login through a login screen located in the space to see the additional web content.

17. The method of claim 12, wherein in a transition between sensing the browsing action and altering the advertisement, the method further comprising:

displaying a special offer, discount, or additional advertising content to the user to attract interest of the user in the subject matter of the advertisement.

18. A server for enhancing user advertising experience, comprising:

a memory to store instructions as executed;

a database to store the instructions and sponsored web content;

a processor operable to execute the instructions and to access the sponsored web content, wherein the processor;

operatively integrates advertising content of an advertisement to be displayed on a web page with sponsored web content different from web content displayed on the web page;

serves the integrated advertising and sponsored web content to the web page;

displays an indicia in conjunction with the advertisement to indicate to a user that the advertisement includes a portal to the sponsored web content;

senses a browsing action by the user that engages the indicia; and

alters the advertisement so that a space occupied by the advertisement displays the sponsored web content for viewing and engagement by the user.

19. The server of claim 18, wherein upon user engagement of the indicia, the processor transitions the advertisement through a special effects transition before disappearing.

20. The server of claim 18, wherein the processor is operable to:

automatically animate the indicia to draw attention to the portal that leads to the sponsored web content; and

enable the advertisement, upon engagement of the indicia, to be lifted and moved to another location within a web browser or on a desktop of a computing device.

21. The server of claim 18, wherein the sponsored web content comprises content of specific interest to the user and a configure button, wherein the processor is operable to:

require the user to register or login through a login screen located in the space to see the sponsored web content; and

enable the user to configure the type of sponsored web content to be displayed, wherein the configuration persists such that the user is served substantially the same additional web content each time an indicia on subsequent web pages is engaged.

22. The server of claim 18, wherein the processor is operable to one of:

automatically engage the indicia to disengage the advertisement so that the advertisement is not viewed by the user a predetermined period of time after accessing the web page; and

enable the user to download a plug-in or toolbar that circumvents the indicia to allow the user to cause the advertisement to disappear.

23. The server of claim 18, wherein the processor is operable to:

insert in the space after the advertisement is altered a second indicia that displays at least the sponsor of the advertisement.

24. The server of claim 23, wherein the second indicia comprises a second advertisement by the sponsor selected from the group consisting of a special offer, a discount, and content related to the advertisement.

25. The server of claim 23, wherein the advertisement comprises a hyperlink to an advertiser web page, wherein the second indicia comprises a second advertisement by the sponsor, wherein the second advertisement also includes the hyperlink.

26. A method for enhancing user advertising experience, the method comprising:

sending a web page over a network to be displayed on a client device, the web page including an advertisement and an indicia to be displayed with the advertisement to indicate to a user of the client device that the advertisement includes a portal to additional web content different from web content displayed on the web page;

receiving an indication from the client device that the user has engaged the indicia; and

sending the additional web content to be displayed in an advertising space occupied by the advertisement in response to receiving the indication that the user has engaged the indicia.

27. The method of claim 26, further comprising:

animating the indicia that is sent with the advertisement to aid in drawing the attention of the user.

28. The method of claim 26, further comprising:

pre-loading the additional web content by sending the additional web content to the client device together with, or after, the web page is sent in anticipation of receiving the indication that the user has engaged the indicia.

29. The method of claim 26, further comprising:

sensing a plug-in or script automatically engage the indicia; and

sending the additional web content to be displayed in an advertising space occupied by the advertisement in response to the engagement by the plug-in or script.

30. A system for enhancing user advertising experience, comprising:

a processor operable to send a web page over a network to be displayed on a client device, the web page including an advertisement and an indicia to be displayed with the advertisement to indicate to a user of the client device that the advertisement includes a portal to additional web content different from web content displayed on the web page;

a receiver operable to receive an indication from the client device that the user has engaged the indicia; and

a transmitter operable to send the additional web content to be displayed in an advertising space occupied by the advertisement in response to receiving the indication that the user has engaged the indicia.

31. The system of claim 30, wherein the additional web content comprises content of specific interest to the user and a configure button, and wherein the processor is operable to:

enable the user to configure the type of additional web content to be displayed, wherein the configuration persists such that the processor sends to the user substantially the same additional web content each time an indicia on subsequent web pages is engaged.

32. The system of claim 31, wherein the processor is operable to:

require the user to register or login through a login screen located in the space to see the additional web content.

33. The system of claim 30, wherein the processor is operable to:

sense a plug-in or script automatically engage the indicia; and

send the additional web content to be displayed in an advertising space occupied by the advertisement in response to the engagement by the plug-in or script.