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INTELLIGENT MULTI-CHANNEL TARGETED TELECOMMUNICATIONS ADVERTISEMENT CAMPAIGN MANAGER

  • US 20090265220A1
  • Filed: 03/30/2009
  • Published: 10/22/2009
  • Est. Priority Date: 04/18/2008
  • Status: Abandoned Application
First Claim
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1. A method for developing a multi-channel targeted telecommunications advertisement campaign manager to deliver advertiser-sponsored telecommunications services to users, said method comprising the steps of:

  • receiving a campaign comprising a plurality of advertisements, said advertisements being in a plurality of different formats and said advertisements associated with an advertisement profile, said plurality of advertisements targeting a plurality of end-user telecommunication channels and communication devices over a plurality of telecommunication network operators'"'"' networks or service providers'"'"' networks;

    identifying a subset of users in a telecommunications user population for delivery of said advertisements, each user in said population being associated with a user profile, said identification being done based on;

    comparing said advertisement profile with each user profile in said population to determine a matching subset of users that fit said advertisement profile;

    for each user in said subset of users;

    identifying a plurality of different telecommunication channels from a user'"'"'s channel delivery preference;

    checking to determine if said user'"'"'s channel delivery preference supports delivery of at least one format of advertisement;

    activating said plurality of different telecommunications channels; and

    sequentially delivering at least one supported format of advertisement over said plurality of different telecommunication channels using service delivery platform (SDP) APIs, said SDP APIs aiding in delivering advertisement content as part of telecommunications content.

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