METHOD AND SYSTEM FOR GENERATION AND PLAYBACK OF SUPPLEMENTED VIDEOS

• US 20090276805A1
• Filed: 05/01/2009
• Published: 11/05/2009
• Est. Priority Date: 05/03/2008
• Status: Active Grant

• Current Assignee: Aibuy Incorporated
• Original Assignee: Cinsay Incorporated
• Inventors: Andrews II, James K., Monaghan, Timothy M.
• Granted Patent: US 9,113,214 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06F 16/43 Querying
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/43 Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware real-time communication protocols in data switching networks H04L65/00
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

The present invention is a method and system for generation and playback of supplemented videos which include interactive features. The supplemented video includes hotspots that allow a video viewer to interact with the video when the video viewer sees an object. The hotspots can be manually defined. Information regarding the object and the hotspot can be stored in a separate XML file. Furthermore, the present invention can be a marketplace where a desired object can be found by searching the XML file. The search results can list the supplemented videos which contain hotspots corresponding to the object and also the time in the supplemented video in which the object is found. The present invention can also aggregate data about the objects based on the playback of the supplemented videos and the video viewer'"'"'s interaction with the supplemented videos.

Claims

1. A method for generating a second video file, comprising:

receiving a first video file;

receiving a definition of a hotspot;

receiving caption information corresponding to the hotspot;

storing the caption information in a first data storage area;

adding the definition of the hotspot to the first video file to create a second video file; and

storing the second video file in a second data storage area.

2. The method of claim 1, further comprising generating a third data storage area which includes a location of the caption information in the first data storage area.

3. A method for displaying a video comprising:

displaying the video in a display, wherein the video includes a hotspot;

detecting an action on the hotspot;

accessing a first data storage area, wherein the first data storage area is separate from the video and the first data storage area includes hotspot information corresponding to the hotspot; and

displaying the hotspot information on the display.

4. The method of claim 3, wherein the action is at least one of a click or a rollover.

5. The method of claim 4 further, wherein the hotspot information is a caption information or a click display information.

6. A method for generating a video widget comprising:

accessing a video file, wherein the video file includes a hotspot;

accessing a first data storage area, wherein the first data storage area is separate from the video file and the first data storage area includes a hotspot information corresponding to the hotspot; and

adding the hotspot information to the video file to create a video widget which can display the hotspot information.

7. The method of claim 6 wherein the step of adding the hotspot information to the video file includes accessing a second data storage area separate from the video file which includes a location of the hotspot information in the first data storage area.

8. The method of claim 6 wherein the hotspot information is at least one of a caption information or a click display information.

9. A method for generating a revenue report comprising:

displaying a video;

detecting an action of a hotspot in the video;

incrementing an action count when the action is detected; and

generating the revenue report based on the action count.

10. The method of claim 9 further wherein the action is at least one of a rollover or a click.

11. A method for displaying advertisements in a video comprising:

analyzing a hotspot information corresponding to a hotspot in a first data storage area separate from a video including the hotspot to determine an advertisement corresponding to the hotspot;

displaying the video;

displaying the advertisement corresponding to the hotspot when the hotspot appears in the video.

12. The method of claim 11 wherein the hotspot information is at least one of a caption information or a click display information.

14. The method of claim 11 wherein the hotspot information is at least one of a caption information or a click display information.

13. A computer implemented method for displaying advertisements in a video comprising:

analyzing hotspot information corresponding to a plurality of hotspots in a first data storage area separate from a video including the plurality of hotspots to determine an advertisement to be displayed;

displaying the advertisement; and

displaying the video after the advertisement is displayed.

15. An electronic marketplace system comprising:

a processor;

a search unit connected to the processor to search for videos including hotspots; and

a memory unit connected to the processor and the search unit, the memory unit storing the videos including hotspots.

16. The system of claim 15 further comprising:

a browse unit connected to the processor and the memory unit to list the videos including hotspots based on a category selection.

17. A method for providing a list of videos comprising:

receiving, by a search unit, a search query associated with an object;

performing, using the search unit, a search based on the search query to identify videos including hotspots and associated with the object; and

providing, using the search unit, the list of the videos including hotspots and associated with the object.

18. The method of claim 17 further comprising:

receiving, by a browse unit, a category selection;

generating, by the browse unit, a search query associated with the category selection;

performing, using the browse unit, a search based on the category selection to identify videos including hotspots and associated with the category selection; and

providing, using the browse unit, a list of the videos including hotspots and associated with the category selection.