KEYWORD EXPRESSION LANGUAGE FOR ONLINE SEARCH AND ADVERTISING
First Claim
1. One or more computer-readable storage media having computer instructions embodied thereon for performing a method for executing a keyword expression language to match keyword expression language syntax to search queries and ads, the method comprising:
- receiving one or more letters with one or more symbols to represent an instance of the keyword expression language wherein a combination of the one or more letters with the one or more symbols or a subset of the combination of the one or more letters with the one or more symbols is also represented by the instance;
associating the instance with one or more ads; and
storing the instance in a database.
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Accused Products
Abstract
Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.
45 Citations
22 Claims
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1. One or more computer-readable storage media having computer instructions embodied thereon for performing a method for executing a keyword expression language to match keyword expression language syntax to search queries and ads, the method comprising:
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receiving one or more letters with one or more symbols to represent an instance of the keyword expression language wherein a combination of the one or more letters with the one or more symbols or a subset of the combination of the one or more letters with the one or more symbols is also represented by the instance; associating the instance with one or more ads; and storing the instance in a database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for generating, for an advertiser, keywords from a pattern using a keyword expression language, comprising:
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concatenating one or more characters to represent the pattern; creating the pattern for a set of related keywords; and submitting the pattern to a computing device wherein the computing device generates the set of related keywords. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A method for generating, for an advertiser, keywords from a token using a keyword expression language, comprising:
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concatenating one or more characters to represent the token; creating the token for a set of related keywords associated with a user submitting a search query; and submitting the token to a computing device wherein the computing device generates the set of related keywords when the search query is received. - View Dependent Claims (20, 21, 22)
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Specification