Method and System for Selecting and Delivering Media Content via the Internet

• US 20090287567A1
• Filed: 05/14/2009
• Published: 11/19/2009
• Est. Priority Date: 05/15/2008
• Status: Active Grant

• Current Assignee: Nytell Software LLC (Intellectual Ventures LLC)
• Original Assignee: Heavy Inc.
• Inventors: Carson, David V., Penberthy, John S., Assaad, Simon A., Johnson, Bradley G.
• Granted Patent: US 8,265,990 B2
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method for selecting portions of content, and media content sets to be delivered over a packet based network is provided. The selected portions of content (such as a web page) may be keywords such as a word or a group of words. The media content sets may include one or more of video content (that may include an audio portion), audio content, graphics, images, or other multimedia or single media content. The media content set may include advertising, informational, business, educational, governmental, institutional, customized (e.g., personalized) content and/or other content. According to an example embodiment, the present invention provides a heuristic model employing a piece-wise linear optimization function to select keywords and the media content sets for delivery by a media delivery provider.

Claims

1. A method of using a computer system to deliver content to a plurality of clients receiving web pages of a plurality of different websites, comprising:

according one or more values to each of a plurality of words of a web page of the plurality of different web sites;

storing the one or more values of the plurality of words in a memory;

receiving from a client one or more communications indicating that one of the web pages has been loaded into the client;

wherein the one or more communications include information of a local time at the client, the web page loaded, and the location of the client;

determining for the web page, one or more keywords, based, at least in part, on the local time, the web page, and the physical location of the client; and

transmitting information of the one or more keywords to the client.

2. The method according to claim 1, further comprising at the client:

receiving information of the one or more keywords; and

encoding the keywords on the loaded web page to visually demarcate the keywords and to hyperlink each of the keywords.

3. The method according to claim 2, wherein the hyperlink is to a function embedded in the page.

4. The method according to claim 2, further comprising:

receiving a request from the client resulting from an actuation of a hyperlink of a keyword; and

transmitting information of a multimedia set that include video content to the client.

5. The method according to claim 1, wherein said according one or more values to each of the plurality of words comprises:

according one or more values to each of the plurality of words for each of a plurality of different time periods.

6. The method according to claim 5, wherein said according one or more values to each of the plurality of words further comprises:

according one or more values to each of the plurality of words for each of a plurality of different locations.

7. The method according to claim 1, further comprising:

performing each of said according and said storing a plurality of times, and

wherein said according results in one or more new values for at least some of the plurality of words.

8. The method according to claim 1, wherein said according one or more values to each of a plurality of words comprises executing program code that processes a piece-wise linear optimization function.

9. The method according to claim 8, wherein the piece-wise linear optimization function has constraints that comprise (1) a location of the client;

and (2) a time at the location of the client.

10. The method according to claim 8, wherein the piece-wise linear optimization function includes variables that comprise information associated with (1) a video;

(2) a video channel;

(3) an advertiser brand;

(4) an advertiser product category;

(5) a web page be served to the user when the user clicks on the advertisement.

11. The method according to claim 8, wherein the piece-wise linear optimization function includes variables that comprise information associated with (1) a click through rate of an advertisement;

and (2) a bid price (revenue) for a click through of the advertisement.

12. The method according to claim 1, wherein said according one or more values to each of a plurality of words comprises executing program code that assigns a value to a plurality of combinations comprising (1) advertisements, (2) words, and (3) videos;

and

wherein the assigned value varies based on a time at the client, a location of the client; and

the web page containing the word.

13. The method according to claim 1, wherein said according one or more values to each of a plurality of words comprises executing program code that assigns a value to a plurality of combinations of (1) videos;

(2) video channels;

(3) advertiser brands;

(4) advertiser product categories; and

(5) web pages be served to the user when the user clicks on each word; and

wherein the assigned value varies based on a local time at the client, a location of the client; and

the web page containing the word.

14. A method of using a computer system to deliver content to a plurality of clients receiving web pages of a plurality of different websites, the method comprising:

requesting a plurality of web pages of a plurality of different web sites stored on a plurality of different servers;

wherein each of the plurality of web pages includes a code segment embedded therein;

retrieving the plurality of web pages;

according a plurality of values to each of a plurality of words of each of the plurality of web pages;

wherein each of the plurality of words receive a value for each combination of a plurality of locations and a plurality of time periods;

for each of the plurality of words, storing the plurality of values in a memory in association with each word;

receiving from a client one or more communications indicating that one of the plurality of web pages has been loaded into the client;

wherein the one or more communications include information of a local time at the client, the web page loaded, and a location of the client;

selecting for the web page loaded, the local time, and the location of the client, one or more words having an associated value satisfying a predetermined condition set; and

transmitting information of the one or more selected words to the client.

15. The method according to claim 14, wherein said selecting comprises:

accessing in memory the values of the plurality of words of the web page loaded for the location of the client and the local time at the client; and

selecting the one or more words having the highest accessed values.

16. The method according to claim 14, wherein the one or more selected words comprise keywords, the method further comprising at the client:

receiving information of the one or more keywords; and

encoding the keywords on the loaded web page to visually demarcate the keywords and to hyperlink each of the keywords.

17. The method according to claim 16, further comprising:

receiving a request from the client resulting from an actuation of a hyperlink of a keyword; and

transmitting information of a multimedia set that includes video content to the client.

18. The method according to claim 14, wherein said according a plurality of values comprises executing program code that processes a piece-wise linear optimization function.

19. The method according to claim 14, wherein said according a plurality of values comprises executing a program code to perform a function that processes information associated with (1) a video;

and (2) a video channel.

20. A computer program product, comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for generating a report, said method comprising:

according one or more values to each of a plurality of words of a web page of a plurality of different web sites;

storing the one or more values of each of the plurality of words in a memory;

receiving from a client one or more communications indicating that one of the web pages has been loaded into the client;

wherein the one or more communications include information of a local time at the client, the web page loaded, and the location of the client;

selecting for the web page, one or more keywords, based, at least in part, on the local time, the web page, and the physical location of the client;

wherein different words are selected as keywords for (1) different web pages;

(2) the same web page at different times; and

(3) the same web page at different locations;

transmitting information identifying the one or more keywords to the client; and

wherein the client is configured to encode the keywords to be visually demarcated.