METHOD AND APPARATUS FOR REAL-TIME REPORTING OF ELECTRONIC COMMERCE ACTIVITY

• US 20090292592A1
• Filed: 05/29/2009
• Published: 11/26/2009
• Est. Priority Date: 11/05/1999
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: WebTrends Incorporated (WebTrends Holding, Inc.)
• Inventors: Lu, Victor, Shapira, Elijahu
• Granted Patent: US 7,983,944 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.

Claims

1. A system for tracking and reporting electronic commerce activity over a web site comprising:

a first server configured to serve a commercial web page over a wide area network to a consumer at a visitor computer, said commercial web page having data fields reflecting commerce transaction activity;

data mining code operable with the web page at the visitor computer to obtain technical and commercial data input by the consumer at the visitor computer; and

a second server configured to receive the technical and commercial data from the visitor computer responsive to action by the data mining code.

2. The system of claim 1, wherein the data mining code is incorporated within the web page at the first server and served to the visitor computer with the web page.

3. The system of claim 1, further including a data mining code server, different from the first server, configured to serve the data mining code to the visitor computer after the web page responsive to a data mining code request triggered by code within the web page operated within a browser at the visitor computer.

4. The system of claim 1, wherein the first server is further configured to receive a completed web page, generate an order confirmation web page incorporating the commerce information from the data fields of the completed web page, said order confirmation web page including the data mining code, and upload the order confirmation web page to the visitor computer.

5. The system of claim 4, wherein the data mining code is configured to associate variables within the data mining code to the commerce information within the order confirmation page.