PROFILE MODELING FOR SHARING INDIVIDUAL USER PREFERENCES

• US 20090299945A1
• Filed: 05/29/2009
• Published: 12/03/2009
• Est. Priority Date: 06/03/2008
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Strands Incorporated (CRIBIS Holding SRL)
• Inventors: Hangartner, Rick
• Application Number:
  US12/474,616
• Publication Number:
  US 20090299945A1
• Time in Patent Office: Days
• US Class Current: 706/50
• CPC Class Codes: G06N 5/02 Knowledge representation; Symbolic representation

Abstract

A computer-implemented method (FIG. 4), systems (FIG. 6) and data structures (420, 466) are disclosed for creating and exchanging a compact, machine-usable user taste profile (140,416,608). The method may include accessing an associational knowledge base “AKB” (124,406) that stores relationships among a catalog of items in computer-usable form. The AKB includes identification of a plurality of “categories” (304,306,310) wherein each category is a subset of the catalog of items (300), and the categories are defined based on similarity among the items within a category. User interactions (126,410) with an application (404) driven by an AKB (406) are analyzed relative to the categorization (412,414,416) by application of profile factors (450) to estimate a user profile (416). The user profile can be exported to other applications that are driven by a compatible AKB in order to provide an experience tailored to the user'"'"'s individual taste preferences.

Claims

1. A computer-implemented method for creating a compact, machine-usable user taste profile comprising the steps of:

accessing an associational knowledge base AKB that stores relationships among a catalog of items in computer-usable form, the AKB including identification of a plurality of categories, wherein each category is a subset of the catalog of items, and the categories are selected based on similarity among the items within a category;

providing an application for use by users, wherein the application uses the AKB to provide services to the users;

acquiring interaction data showing multiple users'"'"' interaction events with the items in the AKB;

analyzing the acquired interaction data so as to define a set of profile factors for describing the users'"'"' interactions, wherein each profile factor is a subset of the AKB categories;

forming a taste profile expressed as a weighted combination of the defined profile factors; and

storing the taste profile as a file, vector, table or other machine-usable data structure.

2. A computer-implemented method according to claim 1 wherein the AKB categories are selected by identifying regions of a data graph in which the catalog items, represented as nodes in the graph, have a relatively high number of edges interconnecting them, relative to other regions, the edges interconnecting the nodes have relatively high similarity weights, relative to other regions of the graph, or a combination of the number of edges and similarity weights.

3. A computer-implemented method according to claim 1 wherein the number of categories is a predetermined, fixed number, notwithstanding subsequent growth of the number of items in the AKB.

4. A computer-implemented method according to claim 1 and further comprising:

selecting the stored interaction event data for a selected one of the users m; and

computing a histogram of the selected events according to the categorization defined in the AKB, to the extent that the items identified in the interaction events fall within at least one of the categories, so that the k-th bin of the histogram corresponds to the number of items in the user m interaction events that fall within the k-th category of the items in the AKB.

5. A computer-implemented method according to claim 4 and further wherein said forming a taste profile comprises forming an individual taste profile for user m by fitting the histogram of user m interaction events to the defined set of profile factors, and storing the resulting user m profile as a data structure that includes a weighted combination of the defined profile factors.

6. A computer-implemented method according to claim 5 wherein the user profile model is fit to the user interaction data histogram by decomposing that histogram into a vector product of estimates for the defined profile factors that have specified properties and estimates for relative weights of those factors that have specified properties.

7. A computer-implemented method according to claim 6 wherein the decomposition is done using an expectation-maximization process which estimates the profile factors and the relative weights.

8. A computer-implemented method according to claim 4 and further comprising:

forming a second taste profile for a second user n from user n'"'"'s interaction events with the items in the AKB; and

then

comparing the resulting user taste profiles of user m and user n to form a measure of affinity between the two users.

9. A computer-implemented method according to claim 8 wherein the user taste profiles are based on different AKB'"'"'s having different profile factors, and said comparing the user taste profiles of user m and user n to form a measure of affinity includes comparing the respective profile factors.

10. A computer-implemented method according to claim 1 and further comprising:

selecting the stored interaction event data for a selected one of the users m; and

partitioning [grouping] the selected user m interaction event data into a collection of subsets of interaction events, wherein the subsets are selected so as to reflect a common context among the events within each subset.

11. A computer-implemented method according to claim 10 and further comprising, for each subset of user m interaction events, computing a corresponding histogram of the events according to the categorization defined in the AKB, to the extent that the items identified in the interaction events fall within at least one of the categories, so that the k-th bin of the histogram corresponds to the number of items in the subset of interactions that fall in the k-th category of the items in the AKB.

12. A computer-implemented method according to claim 11 and wherein each of the subsets of interaction events corresponds to a respective time period;

and further comprising arranging the interaction event subsets, or the corresponding histograms, into chronological order, to form a sequence of data, and then projecting the user profile a selected number of steps into the future, so as to form a projected profile that may be used for selecting items of potential future interest to the user.

13. A computer-implemented method according to claim 1 and further wherein the application is a recommender for media items, and the items in the AKB correspond to a catalog of media items, and the user interaction events are plays of individual media items in the AKB.

14. A computer-implemented method for personalizing applications driven by knowledge bases, comprising:

accessing a first associational knowledge base AKB-1 that stores relationships among a first catalog of items U-1 in computer-usable form, the AKB-1 including identification of a first set of categories C-1, wherein each category of C-1 is a subset of the first catalog of items U-1, and the categories are selected based on similarity among the items of U-1 within a category;

accessing a second associational knowledge base AKB-2 that stores relationships among a second catalog of items U-2 in computer-usable form, the AKB-2 including identification of a second set of categories C-2, wherein each category of C-2 is a subset of the second catalog of items U-2, and the categories are selected based on similarity among the items of U-2 within a category;

acquiring interaction data showing user interaction events with the items in the first AKB-1;

analyzing the acquired interaction data so as to define a first set of profile factors for the first AKB-1, wherein each profile factor is a subset of the AKB-1 set of categories C-1;

forming a first taste profile expressed as a weighted combination of the defined profile factors;

storing the taste profile as a file, vector, table or other machine-usable data structure;

comparing the first and second sets of categories C-1, C-2 to identify categories in common; and

if the number of categories in common to AKB-1 and AKB-2 exceeds a selected threshold,

exporting the first taste profile for use by an application program driven by the second AKB-2, wherein the threshold number of common categories is chosen as sufficient for the application.

15. A computer-implemented method according to claim 14 and further comprising:

if the number of categories in common to the AKB-1 and the AKB-2 does not exceed the selected threshold, deriving a mapping of the categories C-1 of AKB-1 to the categories C-2 of AKB-2;

and applying the derived mapping to create a second user taste profile, based on the first user profile, for use in the application driven by the second AKB.

16. A computer-implemented method according to claim 15 including automating the mapping derivation where the respective definitions of first and second AKBs are expressed in semantically interoperable way using a semantic web ontology technology.

17. A computer-implemented method according to claim 14 and further comprising:

examining the user taste profile expressed as a weighted vector of profile factors;

selecting at least one of the profile factors having a weighting higher than the other weightings in the user taste profile;

determining the AKB-1 categories that correspond to the selected profile factor; and

forming a second taste profile expressed as a weighted combination of the selected profile factors.

18. A computer-implemented method according to claim 17 and further comprising:

selecting items from the second catalog U-2 of the AKB-2 based on the second user taste profile.

19. A system comprising:

a first web interface to acquire interaction data from a first web service for a specific user m, wherein the first web service is enabled to store interaction data that reflects user m interaction events with a catalog of items that are represented in a selected associational knowledge base AKB;

a user profiling web application program executable on a server and coupled to receive the user m interaction event data from the first web service, and from that data to form a user m taste profile expressed as a weighted vector of predetermined profile factors associated with the AKB; and

a second web interface to download the user m taste profile to a second web service to enable the second web service to provide improved services to user m based on the taste profile.

20. A system according to claim 19 wherein:

the user profiling web application program receives the user m interaction data over a selected time period, and the program partitions [groups] the user m interaction event data into a collection of subsets of interaction events, wherein the subsets are selected so as to reflect a common context among the events within each subset.

21. A system according to claim 19 wherein:

the user profiling web application program computes, for each subset of user m interaction events, a corresponding histogram of the events according to the categorization defined in the AKB, to the extent that the items identified in the interaction events fall within at least one of the categories.

22. A system according to claim 19 wherein:

the catalog of items represented in the AKB are music items; and

the interaction event data is acquired at the first web service by a music application program.

23. A system according to claim 19 wherein the first web interface is arranged to receive user interaction event data from a remote music application program executable on a mobile device rather than from a web service.

24. A user taste profile data structure comprising:

a collection of relative weights, each weight corresponding to a respective one of a predetermined set of profile factors relative to the knowledge stored in an associational knowledge base, wherein the taste profile data structure comprises one of a file, a vector, and a database table.

25. A user taste profile data structure according to claim 24 wherein the relative weights are expressed in a markup language for exchange among application programs.

26. A user taste profile data structure comprising:

a collection of relative weights, each weight corresponding to a respective one of a predetermined set of profile factors relative to the knowledge stored in an associational knowledge base; and

a collection of profile factors relative to an associational knowledge base, wherein each profile factor wherein each profile factor is a subset of the AKB categories; and

wherein the relative weights, and the corresponding profile factors, are stored together in a user taste profile data structure comprising one of a file, a vector, and a database table.

27. A user taste profile data structure according to claim 26 wherein the relative weights, and the corresponding profile factors, are stored together as associated pairs of data in a machine-readable user taste profile data structure comprising one of a file, a vector, and a database table.

28. A computer program product for generating and distributing individual user taste profiles across the internet, the computer program product comprising a computer-readable storage medium containing executable computer program code for performing a method comprising:

accessing an associational knowledge base AKB that stores relationships among a catalog of items in computer-usable form, the AKB including identification of a plurality of categories, wherein each category is a subset of the catalog of items, and the categories are selected based on similarity among the items within a category;

identifying an application, wherein the application uses the AKB to provide services to users;

acquiring from the application program and storing in memory interaction event data showing multiple users'"'"' interaction events with the items in the AKB;

analyzing the interaction data so as to define a set of profile factors for describing the users'"'"' interactions, wherein each profile factor is a subset of the AKB categories;

selecting the interaction event data for a specific individual user;

forming a taste profile of the individual user, expressed as a weighted vector of the profile factors; and

storing the individual user taste profile as a file, vector or other machine-usable data structure.

29. A computer program product according to claim 28 wherein the computer program code when executed acquires the user interaction event data from multiple application programs, each of which is driven by the AKB.

30. A computer program product according to claim 28 wherein the application program is a recommender for media items, and the items in the AKB correspond to a catalog of media items, and the user interaction events are plays of individual media items listed in the catalog.

31. A computer program product according to claim 28 wherein the computer program code when executed acquires the user interaction event data from users'"'"' mobile devices responsive to the using playing music on the device.