INFORMATION PROCESSING SYSTEM FOR A STORE PROVIDING CONSUMER-SPECIFIC ADVERTISEMENT FEATURES AND RELATED METHODS

• US 20090306893A1
• Filed: 06/06/2008
• Published: 12/10/2009
• Est. Priority Date: 06/06/2008
• Status: Abandoned Application

• Current Assignee: Harris Corporation (L3Harris Technologies, Inc.)
• Original Assignee: Harris Corporation (L3Harris Technologies, Inc.)
• Inventors: Lilley, Richard David
• Application Number:
  US12/134,274
• Publication Number:
  US 20090306893A1
• Time in Patent Office: Days
• US Class Current: 701/300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

An information processing system for consumers at a store may include a plurality of radio frequency (RF) identification devices, where each RF identification device is to be temporarily associated with a respective consumer during movement about the store. At least one RF receiver device may be arranged about the store for receiving communications from the RF identification devices, and at least one consumer identity reader may be arranged about the store for reading respective identities of the consumers. An information processor may cooperate with the RF receiver device(s) and the consumer identity reader(s) for generating consumer position data of the consumers during movement about the store based upon communications from the respective REF identification devices to the at least one RF receiver device, associating the consumer position data with respective identities of the consumers, and initiating consumer-specific advertisements based upon the consumer position data and respective identities of the consumers.

Claims

1. An information processing system for consumers at a store and comprising:

a plurality of radio frequency (RF) identification devices, each REF identification device to be temporarily associated with a respective consumer during movement about the store;

at least one RF receiver device arranged about the store for receiving communications from said plurality of RF identification devices;

at least one consumer identity reader arranged about the store for reading respective identities of the consumers; and

an information processor cooperating with said at least one RF receiver device and said at least one consumer identity reader for

generating consumer position data of the consumers during movement about the store based upon communications from the respective RF identification devices to the at least one RF receiver device,

associating the consumer position data with respective identities of the consumers, and

initiating consumer-specific advertisements based upon the consumer position data and respective identities of the consumers.

2. The information processing system of claim 1 further comprising a product database for storing product position data for different products throughout the store;

and wherein said processor further cooperates with said product database for associating the consumer identities with respective products potentially viewed by the consumers based upon the consumer position data and product position data.

3. The information processing system of claim 2 further comprising a consumer profile database for storing consumer profiles associated with respective consumers;

and wherein said processor initiates the consumer specific advertisements based upon the products potentially viewed by the consumers and their respective consumer profiles.

4. The information processing system of claim 3 wherein the consumer profiles comprise at least one of consumer payment account profiles and consumer reward program profiles.

5. The information processing system of claim 1 wherein said processor initiates the consumer specific advertisements as at least one of an email message, an SMS message, and a postal system mailing.

6. The information processing system of claim 1 wherein said at least one RF receiver comprises a plurality thereof spaced throughout the store;

and wherein said processor generates the consumer position data by determining the positions of the RF identification devices based upon at least one of an angle of arrival calculation, a time of arrival calculation, and a time difference of arrival calculation.

7. The information processing system of claim 1 wherein each of said RF identification devices comprises an RF transmitter, and a controller cooperating therewith to transmit a unique identification number.

8. The information processing system of claim 7 wherein each of said RF identification devices further comprises a motion sensor coupled to said controller;

and wherein said controller changes a transmission repetition rate of said RF transmitter based upon said motion sensor.

9. The information processing system of claim 7 wherein said at least one RF receiver device transmits interrogation signals;

and wherein said controller causes said RF transmitter to transmit based upon the interrogation signals.

10. The information processing system of claim 7 wherein said controller further causes said REF transmitter to transmit an operational status indicator to said at least one RE receiver device.

11. The information processing system of claim 7 wherein said controller causes said RF transmitter to transmit at pseudo-random time intervals.

12. The information processing system of claim 1 wherein said at least one consumer identity reader comprises at least one point-of-sale terminal.

13. The information processing system of claim 1 wherein each of the RF identification devices is adapted to be carried by at least one of a shopping cart and a shopping basket.

14. An information processing system for consumers at a store and comprising:

a plurality of radio frequency (RF) identification devices, each RF identification device to be temporarily associated with a respective consumer during movement about the store;

a plurality of RF receiver devices arranged about the store for receiving communications from said plurality of RF identification devices;

at least one consumer identity reader arranged about the store for reading respective identities of the consumers;

a product database for storing product position data for different products throughout the store; and

an information processor cooperating with said at least one RF receiver device, said at least one consumer identity reader, and said product database for

generating consumer position data of the consumers during movement about the store based upon communications from the respective RF identification devices to the plurality RE receiver devices using at least one of an angle of arrival calculation, a time of arrival calculation, and a time difference of arrival calculation,

associating the consumer position data with respective identities of the consumers,

associating the consumer identities with respective products potentially viewed thereby based upon the consumer position data and product position data, and

initiating consumer-specific advertisements based upon the products potentially viewed by the consumers and their respective identities.

15. The information processing system of claim 14 further comprising a consumer profile database for storing consumer profiles associated with respective consumer identities;

and wherein said processor initiates the consumer-specific advertisements based upon the products potentially viewed by the consumers and their respective consumer profiles.

16. The information processing system of claim 15 wherein the consumer profiles comprise at least one of consumer payment account profiles and consumer reward program profiles.

17. The information processing system of claim 14 wherein said processor initiates the consumer-specific advertisements as at least one of an email message and an SMS message.

18. The information processing system of claim 14 wherein each of said RF identification devices comprises an RF transmitter, and a controller cooperating therewith to transmit a unique identification number.

19. An information processing method for consumers at a store and comprising:

temporarily associating a plurality of radio frequency (RF) identification devices with respective consumers during movement about the store;

receiving communications from the plurality of REF identification devices at at least one RF receiver device arranged about the store;

generating consumer position data of the consumers during movement about the store based upon communications from the respective RF identification devices to the at least one RF receiver device;

reading respective identities of the consumers at at least one consumer identity reader arranged about the store;

associating the consumer position data with respective identities of the consumers; and

initiating consumer-specific advertisements based upon the consumer position data and respective identities of the consumers.

20. The method of claim 19 further comprising:

associating the consumer identities with respective products potentially viewed by the consumers based upon the consumer position data and product position data for different products throughout the store; and

associating consumer profiles with respective consumers;

wherein initiating comprises initiating the consumer-specific advertisements based upon the products potentially viewed by the consumers and their respective consumer profiles.

21. The method of claim 20 wherein the consumer profiles comprise at least one of consumer payment account profiles and consumer reward program profiles.

22. The method of claim 19 wherein initiating comprises initiating the consumer-specific advertisements as at least one of an email message, an SMS message, and a postal system mailing.

23. The method of claim 19 wherein the at least one RF receiver comprises a plurality thereof spaced throughout the store;

and wherein generating comprises generating the consumer position data by determining the positions of the RF identification devices based upon at least one of an angle of arrival calculation, a time of arrival calculation, and a time difference of arrival calculation.