SYSTEM AND METHOD FOR WEB ADVERTISEMENT

• US 20090307082A1
• Filed: 06/08/2009
• Published: 12/10/2009
• Est. Priority Date: 06/06/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Meebo Incorporated (Alphabet Inc.)
• Inventors: Shen, Jian, Raghunathan, Vijay
• Application Number:
  US12/480,671
• Publication Number:
  US 20090307082A1
• Time in Patent Office: Days
• US Class Current: 705/14.440
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

A method and system for web advertisement are disclosed. According to one embodiment a computer-implemented method comprises receiving chat room information, wherein the chat room information describes a current state of a chat room. The chat room information is provided to an advertisement server, and the advertisement server selects an advertisement based upon the chat room information. The advertisement is received and provided to an advertisement module, and the advertisement module provides the advertisement to the chat room.

Claims

1. A computer-implemented method, comprising:

receiving chat room information, wherein the chat room information describes a current state of a chat room;

providing the chat room information to an advertisement server, wherein the advertisement server selects an advertisement based upon the chat room information;

receiving the advertisement; and

providing the advertisement to an advertisement module, wherein the advertisement module provides the advertisement to the chat room.

2. The computer-implemented method of claim 1, wherein the chat room information includes one or more of:

number of active chat room participants, location of chat room participants, designated chat room language, chat room participant profiles, elapsed time between displayed advertisements, discussion of currently displayed advertisements, chat room text, and discussion of previously displayed advertisements.

3. The computer-implemented method of claim 1, wherein the advertisement module provides the advertisement periodically.

4. The computer-implemented method of claim 1, wherein the advertisement module further formats the advertisement and broadcasts the advertisement to all clients in the chat room.

5. A system, comprising:

a provider server, the provider server having a chat room and an advertisement scheduler;

an instant messaging server in communication with the provider server;

one or more users in communication with the instant messaging server; and

an advertisement server in communication with the advertisement scheduler, wherein the advertisement scheduler;

receives chat room information, wherein the chat room information describes a current state of a chat room;

provides the chat room information to the advertisement server, wherein the advertisement server selects an advertisement based upon the chat room information;

receives the advertisement; and

provides the advertisement to an advertisement module, wherein the advertisement module provides the advertisement to the chat room.

6. The system of claim 5, wherein the chat room information includes one or more of:

number of active chat room participants, location of chat room participants, designated chat room language, chat room participant profiles, elapsed time between displayed advertisements, discussion of currently displayed advertisements, chat room text, and discussion of previously displayed advertisements.

7. The system of claim 5, wherein the advertisement module provides the advertisement periodically.

8. The system of claim 5, wherein the advertisement module further formats the advertisement and broadcasts the advertisement to all clients in the chat room.

9. A computer-implemented method, comprising:

accessing a provider server;

submitting a request to join a chat room;

participating in a chat room discussion, wherein the chat room discussion comprises text; and

receiving an advertisement wherein the advertisement is selected based on chat room information and the text.

10. The computer-implemented method of claim 9, wherein the advertisement is provided to all clients of the chat room simultaneously.

11. The computer-implemented method of claim 9, wherein the chat room information includes one or more of:

number of active chat room participants, location of chat room participants, designated chat room language, chat room participant profiles, elapsed time between displayed advertisements, discussion of currently displayed advertisements, and discussion of previously displayed advertisements.

12. A system, comprising:

a provider server, the provider server having a chat room and an advertisement scheduler;

an instant messaging server in communication with the provider server;

an advertisement server in communication with the advertisement scheduler; and

one or more clients in communication with the instant messaging server, wherein

a user of the one or more clients;

accesses the provider server;

submits a request to join a chat room;

participates in a chat room discussion, wherein the chat room discussion comprises text; and

receives an advertisement wherein the advertisement is selected based on chat room information and the text.

13. The system of claim 12, wherein the chat room information includes one or more of:

number of active chat room participants, location of chat room participants, designated chat room language, chat room participant profiles, elapsed time between displayed advertisements, discussion of currently displayed advertisements, and discussion of previously displayed advertisements.