Business method and process for commercial establishments to advertise directly into proprietary closed circuit networks

• US 20090313113A1
• Filed: 06/11/2009
• Published: 12/17/2009
• Est. Priority Date: 06/13/2008
• Status: Abandoned Application

• Current Assignee: Blake A. Freeburg, Thomas A. Dye
• Original Assignee: Blake A. Freeburg, Thomas A. Dye
• Inventors: Freeburg, Blake A., Dye, Thomas A.
• Application Number:
  US12/456,074
• Publication Number:
  US 20090313113A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

The present business method transparently embeds advertisements into client browser displays at the edge of the Internet. A closed system of locally owned businesses makes up a network of publication points. The business method uses a simple single page “dashboard” interface to select and publish ad campaigns directly into one or more premises helping to qualify and quantify publication points and advertising subscription purchases. The dashboards display has controls to dynamically update campaign publications and display pricing results. In addition, the method builds and displays custom groups based on location, business types, and customer demographics. Thus, custom grouping options as selected by dashboard users. Subscription pricing is by ad size, type, location, subscription period and discount codes. The dashboard may include additional statistics such as subscription renewal dates and ad convergence information. Advertisers use this business method to target users directly in proximity to the point of sale.

Claims

1. :

A business method that deploys premises based advertising wherein advertisers subsidize the cost of providing Internet access by publishing advertisements on one or more Local Area Networks within the premises, wherein;

said premises based advertising automatically places one or more advertising objects directly into one or more client computing devices connected to said Local Area Networks during the access and display of one or more Internet web-pages, and wherein;

advertising campaigns consist of the selection of one or more said advertising objects, and wherein;

each of said advertising objects contained within at least one said advertising campaigns is automatically assigned a monetary value independent from the number of times said advertising object is displayed.

2. :

The method of claim 1, wherein each of said advertising objects has a said monetary value that is independent from the number of times said advertising object is subsequently selected when at least one user of one or more said client computing devices clicks on said advertising object.

3. :

The method of claim 2, wherein publishing said advertising campaigns into said Local Area Networks is controlled by a single-page dashboard interface.

4. :

The method of claim 3, wherein said display and selection of at least one item in said dashboard interface results in the formation of one or more identification attributes used to hold selected components of said dashboard interface.

5. :

The method of claim 4, wherein said dashboard interface contains at least one or more display and selection areas used for uploading said advertising objects from one or more said client computing devices, and wherein;

Said identification attributes includes at least one said selected component with information to reference said advertising object.

6. :

The method of claim 5, wherein the final display resolution of said advertising object is used to determine the total monetary value of publishing one or more said advertising campaigns into one or more said premises.

7. :

The method of claim 4, wherein said dashboard contains at least one area for display and selection of one or more said advertising campaigns, and wherein;

at least one said identification attribute is used to identify the subscription period of one or more said advertising campaigns published into one or more said premises, and wherein;

said subscription period relates to the amount of time at least one said advertising campaign is published into at least one said premises, and wherein;

said subscription period is a said selected component used to derive the said total monetary value of publishing one or more said advertising campaigns into one or more said premises.

8. :

The method of claim 4, wherein said dashboard contains at least one map area for display and selection of physical locations that provide said premises based advertising on said local area networks, and wherein;

said physical locations have an average number of said client computing device connections per time period, and wherein;

said number of connections is used to derive the said total monetary value of publishing said advertising campaigns into one or more said premises.

9. :

The method of claim 4, wherein at least one additional monetary scalar is used to adjust said total monetary value of publishing one or more said advertising campaigns into one or more said premises.

10. :

The method of claim 4, wherein said dashboard contains at least one area for the display and selection to categorize one or more groups of similar business types.

11. :

The method of claim 10, wherein selection of one or more said groups of similar business types results in the display of all possible premises locations of said similar business types on said map area.

12. :

The method of claim 11, wherein said dashboard interface contains additional information showing the aggregated advertising campaign spending categorized by at least one or more competitive or said similar business types advertising in least one or more said premises locations.

13. :

The business method according to claim 2, wherein;

said monetary value is used for financial consideration given to owners of said Local Area Networks for allowing said advertising campaigns to be published within said owners said premises.

14. :

The business method according to claim 2, wherein the total number of advertising objects displayed and the total number of said computing device clicks per time period are directly or indirectly reported through the said dashboard interface.

15. :

The business method according to claim 4, wherein said advertising objects, said advertising campaigns, said similar business types, and said total monetary value are tied together by a series of grouping actions carried out by the user during graphical manipulation of said dashboard interface, wherein;

said graphical actions use a drag and drop methodology to display, select and move said advertising objects into said advertising campaigns, and wherein;

said graphical actions also use said drag and drop methodology to display, select and move said advertising campaigns into one or more said premises displayed on said map area.

16. :

The business method according to claim 2, wherein the total aggregated price to publish one or more said advertising campaigns into one or more said premises is determined by the sum of the total price of each individual said advertising object selected.