INTELLIGENT ADVERTISING DISPLAY

• US 20090327073A1
• Filed: 06/27/2008
• Published: 12/31/2009
• Est. Priority Date: 06/27/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: LI, LI, CHEN, YI, SHETTY, ROHAN
• Application Number:
  US12/163,644
• Publication Number:
  US 20090327073A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Computer-readable media, systems, and methods for intelligent advertisement display are provided. The intelligent advertisement display comprises a photography device configured to capture one or more images of one or more persons, and electronic display configured to display information to one or more users, a content module configured to store advertising data received from one or more advertisers, one or more location directories and one or more images of one or more persons taken by the photography device. The intelligent advertisement display further comprises a directory module configured to access and display the one or more location directories, receive user inputs and display advertising data from content module associated with the one or more user inputs. A photography module is configured to receive the one or more and associate the photographs with one or more advertisements from the content module.

Claims

1. An integrated computer system that comprises a directory module and a photography module for intelligent advertising display, the system comprising:

a content module configured to store advertising data received from one or more advertisers, one or more location directories and one or more images of one or more persons taken by one or more imaging devices;

a directory module configured to accesses and display the one or more location directories from content module, receive user inputs and display advertising data from content module associated with the one or more user inputs;

a photography module configured to receive the one or more images taken by the one or more imaging devices and associate the photographs with one or more advertisements from the content module.

2. The computer system of claim 1, further comprising:

a photography device configured to take images of one or more users.

3. The computer system of claim 2, further comprising:

an electronic display configured to display information to users.

4. The computer system of claim 3, wherein the one or more location directories and advertising data associated with one or more user inputs are displayed on the electronic display.

5. The computer system of claim 4, wherein the one or more images and advertisements associated with the one or more images are displayed on the electronic display.

6. The computer system of claim 5, wherein the one or more location directories comprises the location of one or more retail stores.

7. The computer system of claim 6, wherein the one or more advertisers may specify that one or more advertisements should be associated with the selection of a retail location or selection of a category of retail stores.

8. The computer system of claim 7, wherein the one or more advertisements comprise one of coupons and advertisements.

9. The computer system of claim 8, wherein the user inputs comprise a selection by the user of a retail location from the one or more location directories displayed.

10. The computer system of claim 9, wherein the advertising data displayed is associated with the selected retail location.

11. The computer system of claim 10, wherein the user inputs comprise selecting a category of retail stores.

12. The computer system of claim 11, wherein the advertising data displayed is associated with the category of retail stores selected.

13. The computer system of claim 12, wherein the photography module is configured to receive user inputs.

14. The computer system of claim 13, wherein the user inputs received by the photography module comprise one or more of selection of size of photograph, background of photograph, angle of the photography device and zoom of the photography device.

15. One or more computer readable media having instructions embodied thereon that, when executed, perform a method for calculating the number of persons viewing a displayed advertisement, the method comprising:

accessing an advertisement to be displayed;

displaying the advertisement to an audience on an electronic display;

utilizing an imaging device to capture one or more images of the audience using an imaging device while the advertisement is displayed;

receiving the one or more images captured;

determining the number of persons in each of the one or more images by counting the number of faces in the image; and

storing the number of persons in each of the one or more images as the number of persons viewing the advertisement.

16. The computer readable media of claim 15, further comprising:

accessing one or more time intervals at which images are to be captured of the audience while the image is displayed.

capturing the one or more images at the one or more time intervals;

determining the number of persons in each of the one or more images at each of the one or more time intervals by counting the number of faces in the image;

storing the number of persons in each of the one or more images at each of the one or more time intervals as the number of persons viewing the advertisement at each time interval.

17. The computer readable media of claim 16, further comprising:

accessing an impression effective period for the advertisement, wherein the impression effective period is the minimum amount of time a user should view the advertisement for the advertisement to leave an impression;

determining the average number of persons viewing the advertisement for each impression effective time period for the advertisement by averaging the number of faces in each of the one or more images for the impression effective time period; and

determining the average number of persons viewing the advertisement by averaging the number of persons for each impression effective time period.

18. The computer readable media of claim 17, wherein the imaging device is a camera.

19. The computer readable media of claim 18, wherein the advertisement is a video advertisement.

20. An integrated computerized system that comprises a directory module and a photography module for intelligent advertising display, the system comprising:

a photography device configured to capture one or more images of one or more persons;

an electronic display configured to display information to one or more users;

a content module configured to store advertising data received from one or more advertisers, one or more location directories and one or more images of one or more persons taken by the photography device;

a directory module configured to accesses and display the one or more location directories from content module, receive user inputs and display advertising data from content module associated with the one or more user inputs; and

a photography module configured to receive the one or more images taken by the one or more imaging devices and associate the photographs with one or more advertisements from the content module.