STORAGE OF ADVERTISEMENTS IN A PERSONAL ACCOUNT AT AN ONLINE SERVICE

• US 20090327251A1
• Filed: 06/25/2008
• Published: 12/31/2009
• Est. Priority Date: 06/25/2008
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Walmer, Linda
• Granted Patent: US 8,285,717 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for use in storage of advertisements in a personal account at an online service is provided. The online service may be configured to serve data to a client device to cause the client device to display a graphical user interface. The system may include a search interface to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine of the online service in response to the search query, a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing and/or traversal of a hyperlink embedded in the advertisement, and a personal account interface to display a saved advertisement in the personal account.

Claims

1. A system for use in storage of store advertisements in a personal account at an online service executed on a server, the online service being configured to serve data to a client device to cause the client device to display a graphical user interface comprising:

a search interface to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine of the online service in response to the search query;

a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing and/or traversal of a hyperlink embedded in the advertisement; and

a personal account interface configured to display a saved advertisement in the personal account.

2. The system of claim 1, wherein the personal account interface further includes a personal account search interface including a scrapbook pane configured to display the saved advertisement.

3. The system of claim 2, wherein the selector is configured to cause the display of an advertisement addition screen configured to receive metadata to be saved with the advertisement.

4. The system of claim 3, wherein the metadata includes one or more of a title, a textual description, and keyword tags.

5. The system of claim 4, wherein the selector is configured to cause the display of a login screen prior to display of the advertisement addition screen.

6. The system of claim 5, wherein the saved advertisement includes a hyperlink, an image element, and/or a text element.

7. The system of claim 1, wherein the saved advertisement is a sponsored link, text advertisement, or banner advertisement.

8. The system of claim 1, wherein the online service is a health information service configured to provide health related information via the search engine and to store personal health information in the personal account.

9. The system of claim 1, wherein the personal account interface is configured to display a list of saved advertisements in a scrapbook pane, the scrapbook pane including a filter tool configured to filter the saved advertisements included in the list based on keyword tags.

10. The system of claim 1, further comprising a security module at online service configured to cause display a security alert that warns of an exit of a privacy secured website when the user selects the hyperlink embedded in the saved advertisement in the personal account.

11. A method for storing advertisements in a personal account of a user at an online service executed on a server, the online service being configured to serve data to a client device to cause the client device to display a graphical user interface, the method comprising:

receiving a search query input by the user at a search interface of the graphical user interface;

displaying on the search interface search results and one or more advertisements generated from a search engine of the online service in response to the search query;

receiving a user command, via a selector on the search interface, to save a selected advertisement for later viewing of the advertisement and/or traversal of a hyperlink embedded in the selected advertisement; and

saving the selected advertisement in the personal account.

12. The method of claim 11, further comprising:

in response to receiving the user command, displaying an advisement addition screen; and

receiving a metadata input by the user via the advertisement addition screen; and

saving the metadata with the selected advertisement in a scrapbook database.

13. The method of claim 12, wherein the metadata includes one or more of a title, a textual description, and keyword tags.

14. The method of claim 11, further comprising, displaying one or more saved advertisements in a scrapbook pane of a personal account interface of the graphical user interface.

15. The method of claim 14, further comprising, sending saved advertisements to a recipient, via the personal account interface.

16. The method of claim 11, wherein the online service is a health information service configured to provide health related information via the search engine and to store personal health records in the personal account.

17. The method of claim 11, wherein the advertisement is selected from among at least two candidate advertisements based on contents of the personal health account.

18. The method of claim 11, wherein the saved advertisement includes an image element and a hyperlink element.

19. The method of claim 11, wherein the saved advertisement includes a text element and a hyperlink element.

20. A method for storing advertisements into a personal account of a user at an online health service executed on a server, the online health service being configured to serve data to a client device to cause the client device to display a graphical user interface, the method comprising:

receiving a search query input by the user at a search interface of a graphical interface;

displaying on the search interface search results and one or more advertisements generated from a search engine of the online service in response to the search query;

receiving a user command, via a selector on the search interface to save a selected advertisement in a scrapbook database of the personal account for later viewing of the advertisement and/or traversal of a hyperlink embedded in the selected advertisement;

in response to the user command, displaying an advertisement addition screen;

receiving metadata input by the user via the advertisement addition screen;

saving the selected advertisement and metadata in a scrapbook database of the personal account; and

displaying one or more saved advertisements from the scrapbook database in a scrapbook pane of a personal account interface.