INTEGRATING CHARACTER-BASED PROFILES WITHIN A SOCIAL NETWORK
First Claim
Patent Images
1. A method for enabling interaction with a branded character in a user profile page supported by a social networking service, the method comprising the steps:
- providing a portal from which a user may browse and select from an assortment one or more brand assets for inclusion in the profile page, the brand assets being usable to evoke a connection with a brand source;
embedding a selected brand asset in the profile page;
enabling the user to manipulate the brand assets on the profile page including at least one of sharing the brand assets, receiving ratings on the brand assets from social network members, and discussing the brand assets.
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Accused Products
Abstract
Profiles that are character-based and which reflect various brand assets are supported in a social networking service by an arrangement that enables members to interact with the branded character-based profiles in the same way as profiles of any real members of the social network. Branded characters may thus be befriended and their profiles shared with other users, rated, and discussed.
62 Citations
11 Claims
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1. A method for enabling interaction with a branded character in a user profile page supported by a social networking service, the method comprising the steps:
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providing a portal from which a user may browse and select from an assortment one or more brand assets for inclusion in the profile page, the brand assets being usable to evoke a connection with a brand source; embedding a selected brand asset in the profile page; enabling the user to manipulate the brand assets on the profile page including at least one of sharing the brand assets, receiving ratings on the brand assets from social network members, and discussing the brand assets. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-readable medium containing instructions which, when executed by one or more processors disposed in an electronic device, implement a platform supporting use of brand assets on a user profile page attendant to a social network, the platform performing a method comprising the steps of:
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showing on a GUI an assortment from which a member of the social network may select one or more brand assets to be associated with the member; enabling selection of brand assets by the user; and transferring the selected brand assets to a personal media player - View Dependent Claims (7)
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8. A personal media player, comprising:
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a digital media processing system and a display screen, the digital media processing system interfacing with the display screen to render digital media content in the form of images or video; memory bearing computer-readable instructions which, when executed by one or more processors in the personal media player, support a GUI that is rendered on the display screen, the GUI being arranged to show brand assets received from a remote host device; and memory bearing computer-readable instructions which, when executed by one or more processors in the personal media player, enable transfer of selected brand assets to a remote personal media player. - View Dependent Claims (9, 10, 11)
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Specification