ADVERTISEMENT DELIVERY SYSTEM, AND CLIENT OF THE SYSTEM

• US 20100010898A1
• Filed: 07/07/2009
• Published: 01/14/2010
• Est. Priority Date: 07/09/2008
• Status: Abandoned Application

• Current Assignee: Brother Kogyo Kabushiki Kaisha
• Original Assignee: Brother Kogyo Kabushiki Kaisha
• Inventors: Matsumoto, Hideto
• Application Number:
  US12/498,579
• Publication Number:
  US 20100010898A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

An advertisement data delivery system comprising at least one advertisement server and a client communicable with the advertisement server through a network, wherein the client transmits to one advertisement server a data delivery request requesting the advertisement server to deliver data to the client, and in response to the data delivery request, the advertisement server delivers to the client at least one of advertisement data according to which the client displays on its display portion an advertisement, and another address which is different from the address of the advertisement server to which the data delivery request has been transmitted, so that the other advertisement data can be delivered from the above-indicated another address to the client.

Claims

1. An advertisement delivery system comprising:

at least one advertisement server;

a client communicable with the at least one advertisement server through a network and configured to display an advertisement according to advertisement data delivered from the at least one advertisement server,

wherein the client includes;

an address memory portion which stores an address in the network;

a delivery requesting portion configured to transmit, to the address stored in the address memory portion, a data delivery request requesting the corresponding advertisement server to delivery data to the client;

a data obtaining portion configured to obtain the data delivered from the advertisement server in response to the data delivery request;

an advertisement display portion configured to display the advertisement according to the advertisement data, if the data obtained by the data obtaining portion include the advertisement data; and

an address adding portion configured to store another address in the address memory portion if the data obtained by the data obtaining portion include said another address which is different from the address of the advertisement server to which the data delivery request has been transmitted by the delivery requesting portion,

and wherein at least one of the at least one advertisement server includes;

a delivery data determining portion configured to determine at least one of the advertisement data and said another address to be delivered to the client, when the advertisement server receives the data delivery request; and

a data delivery portion configured to deliver data including the at least one of the advertisement data and said another address which has been determined by the delivery data determining portion.

2. The advertisement delivery system according to claim 1, wherein the client further includes a commanding portion which is operated, when said another address is stored in the address memory portion by the address adding portion, to command the delivery requesting portion to transmit the data delivery request to said another address.

3. The advertisement delivery system according to claim 1, wherein said at least one advertisement server in said network includes a plurality of advertisement servers including a first advertisement server and a second advertisement server,

and wherein when the delivery data determining portion of the first advertisement server determines that said another address is to be delivered to the client, the data delivery portion delivers data including the address of the second advertisement server as said another address.

4. The advertisement delivery system according to claim 1, wherein the data delivery portion delivers at least one of the advertisement data corresponding to a local area in which the client is located, and the address corresponding to said local area.

5. The advertisement delivery system according to claim 1, wherein said at least one of the at least one advertisement server further includes a local area specifying portion configured to specify a local area in which the client is located, on the basis of client information received from the client, where the advertisement server receives the data delivery request from the client,

and wherein the delivery data determining portion determines whether the advertisement data corresponding to the local area specified by the local area specifying portion can be delivered, the delivery data determining portion determining that the advertisement data corresponding to the specified local area should be delivered if the delivery data determining portion determines that the advertisement data corresponding to the specified local area can be delivered, and determining that an address of the at least one of the at least one advertisement server from which the advertisement data corresponding to the specified local area can be delivered should be delivered if the data delivery determining portion determines that the advertisement data corresponding to the specified local area cannot be delivered.

6. The advertisement delivery system according to claim 5, wherein the local area specifying portion receives, as the client information, a telephone number assigned to the client, and specifies the local area in which the client is located, on the basis of the telephone number.

7. The advertisement delivery system according to claim 5, wherein the local area specifying portion receives, as the client information, a language used by the client, and a time difference of the client with respect to the Greenwich Civil Time, and specifies the local area in which the client is located, on the basis of the language and the time difference.

8. The advertisement delivery system according to claim 1, wherein the client further includes an update time memory portion which stores an update time of the advertisement data received from each of the at least one advertisement server, the delivery requesting portion transmitting to the advertisement server the update time stored in the update time memory portion, when the delivery requesting portion transmits the data delivery request to the advertisement server,

and wherein the data delivery portion of said at least one of the at least one advertisement server delivers to the client the advertisement data the update time of which is different from the update time received from the client, where the advertisement server receives the data delivery request from the delivery requesting portion of the client.

9. The advertisement delivery system according to claim 1, further comprising a management server communicable with the client through the network, and wherein the management server includes:

an access-restricted-address determining portion configured to determine whether the address received from the client is an access-restricted address an access to which is restricted; and

a substitute address delivery portion configured to deliver to the client a substitute address in place of the access-restricted address, when the access-restricted-address determining portion determines that the address received from the client is the access-restricted address,

and wherein the client further includes an obtained-address inquiry portion configured to transmit to the management server the data including said another address obtained by the data obtaining portion as the data delivered from the advertisement server, and to inquire the management server as to whether said another address is the access-restricted address,

and wherein said address adding portion stores the substitute address in the address memory portion where the substitute address is delivered from the management server to the client as a result of a determination by the obtained-address inquiry portion.

10. The advertisement delivery system according to claim 1, further comprising a management server communicable with the client through the network, and wherein the management server includes:

an access-restricted-address determining portion configured to determine whether the address received from the client is an access-restricted address an access to which is restricted; and

a substitute address delivery portion configured to deliver to the client a substitute address in place of the access-restricted address, when the access-restricted-address determining portion determines that the address received from the client is the access-restricted address,

and wherein the client further includes a stored-address inquiry portion configured to transmit to the management server the address stored in the address memory portion, and to periodically or non-periodically inquire the management server as to whether the address stored in the address memory portion is the access-restricted address,

and wherein said address adding portion stores the substitute address in the address memory portion when the substitute address is delivered from the management server to the client as a result of a determination by the stored-address inquiry portion.

11. The advertisement delivery system according to claim 1, wherein the advertisement display portion of the client displays information according to default indication data stored in the client, if the data obtaining portion cannot obtain the data from the advertisement server

12. The advertisement delivery system according to claim 9, wherein the advertisement display portion of the client displays information according to default indication data stored in the client, if the address inquiry portion cannot receive a reply from the management server.

13. A client communicable with at least one advertisement server through a network and configured to display an advertisement according to advertisement data delivered from the at least one advertisement server, the client comprising:

an address memory portion which stores an address in the network;

a delivery requesting portion configured to transmit, to the address stored in the address memory portion, a data delivery request requesting the corresponding advertisement server to delivery data to the client;

a data obtaining portion configured to obtain the data delivered from the advertisement server in response to the data delivery request;

an advertisement display portion configured to display the advertisement according to the advertisement data, if the data obtained by the data obtaining portion include the advertisement data; and

an address adding portion configured to store another address in the address memory portion if the data obtained by the data obtaining portion include said another address which is different from the address of the advertisement server to which the data delivery request has been transmitted by the delivery requesting portion.

14. The client according to claim 13, further comprising a printing portion configured to print an image according to image data,

and wherein the data obtaining portion is operable to obtain the image data from an external device, and the advertisement display portion displays the advertisement when the printing portion has initiated the image according to the image data obtained by the data obtaining portion.

15. The client according to claim 14, further comprising a scanning portion configured to scan an original carrying an image, to generate image data representative of the image,

and wherein the data obtaining portion is operable to obtain the image data generated by the scanning portion, and the advertisement display portion displays the advertisement when the scanning portion has initiated an operation to scan the original, or when the printing portion has initiated an operation to print an image according to the image data generated by the scanning portion.

16. The client according to claim 13, wherein the client further includes a commanding portion which is operated, when said another address is stored in the address memory portion by the address adding portion, to command the delivery requesting portion to transmit the data delivery request to said another address.

17. The client according to claim 13, wherein a management server is provided in the network, and the management server is configured to determine whether the address received from the client is an access-restricted address an access to which is restricted, and to deliver to the client a substitute address in place of the access-restricted address, where it is determined that the address received from the client is the access-restricted address,

and wherein the client further includes an obtained-address inquiry portion configured to transmit to the management server data including said another address obtained by the data obtaining portion as the data delivered from the advertisement server, and to inquire the management server as to whether said another address is the access-restricted address,

and wherein said address adding portion stores the substitute address in the address memory portion where the substitute address is delivered from the management server to the client as a result of a determination by the obtained-address inquiry portion that said another address is the access-restricted address.

18. The advertisement delivery system according to claim 13, wherein a management server is provided in the network, and the management server is configured to determine whether the address received from the client is an access-restricted address an access to which is restricted, and to delivery to the client a substitute address in place of the access-restricted address, when it is determined that the address received from the client is the access-restricted address,

and wherein the client further includes a stored-address inquiry portion configured to transmit to the management server the address stored in the address memory portion, and to periodically or non-periodically inquire the management server as to whether the address stored in the address memory portion is the access-restricted address,

and wherein said address adding portion stores the substitute address in the address memory portion when the substitute address is delivered from the management server to the client as a result of a determination by the stored-address inquiry portion.

20. The advertisement server according to claim 17, wherein the data delivery portion delivers at least one of the advertisement data corresponding to a local area in which the client is located, and the address corresponding to said local area.

19. An advertisement server communicable with a client through a network and configured to deliver to the client advertisement data according to which the client displays advertisement, the advertisement server comprising:

a delivery data determining portion configured to determine at least one of the advertisement data and another address to be delivered to the client, where the advertisement server receives the data delivery request, said another address being different from the address of the advertisement server to which a data delivery request has been transmitted from the client; and

a data delivery portion configured to deliver data including the at least one of the advertisement data and said another address, which has been determined by the delivery data determining portion.

21. The advertisement server according to claim 19, wherein said data delivery portion delivers to the client an address of another advertisement server having said another address, where said delivery data determining portion determines that said another address should be delivered to the client.

22. A management server communicable with at least one advertisement server and a client through a network, the management sever comprising:

an access-restricted-address determining portion configured to determine whether the address received from the client is an access-restricted address an access to which is restricted; and

a substitute address delivery portion configured to deliver to the client a substitute address in place of the access-restricted address, where the access-restricted-address determining portion determines that the address received from the client is the access-restricted address.