Behavior Modification with Intermittent Reward

• US 20100015584A1
• Filed: 07/13/2009
• Published: 01/21/2010
• Est. Priority Date: 01/12/2007
• Status: Abandoned Application

• Current Assignee: Healthhonors Corporation
• Original Assignee: Healthhonors Corporation
• Inventors: Singer, Michael S., Kalayoglu, Murat V.
• Application Number:
  US12/502,003
• Publication Number:
  US 20100015584A1
• Time in Patent Office: Days
• US Class Current: 434/236
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The invention relates to simple yet effective methods, referred to herein as Dynamic Intermittent Reward or Reinforcement (DIR), and systems, to increase the frequency of a desired behavior in a user, and optimize cost-effectiveness of a reward system. A principal benefit of the new methods is the ability to provide tailored intermittent rewards for one or more users over time. The invention further relates to other methods, referred to herein as Tabular Intermittent Reward or Reinforcement (TIR), and systems, to administer intermittent rewards without an element of chance.

Claims

1. A computer-implemented method for obtaining a desired behavior from a user, the method performed by one or more processors and comprising:

storing in a memory a behavior adherence history for the user;

calculating a behavior adherence rate from the behavior adherence history;

determining whether a reward should be provided;

if a reward is to be provided, determining a reward value, wherein the value of the reward is inversely correlated with the behavior adherence rate; and

providing the user with a reward report indicating whether a reward is to be awarded and if so, the reward value.

2. The method of claim 1, further comprising:

identifying the user and retrieving the user'"'"'s behavior adherence history.

3. The method of claim 2, further comprising:

recording a most recent behavior in the user'"'"'s behavior adherence history.

4. The method of claim 2, further comprising:

providing to the user a user identification code; and

obtaining the user identification code to identify the user.

5. The method of claim 1, wherein the behavior adherence rate is calculated by

determining a first number of times the user performed the desired behavior over a specified period of time, and

dividing the first number of times by a second number of times the user is expected to perform the desired behavior over the period of time.

6. The method of claim 1, wherein a relationship between (i) a likelihood that a reward is provided or the value of the reward, and (ii) the user'"'"'s behavior adherence rate is described by a Spearman'"'"'s rank correlation coefficient of less than zero.

7. The method of claim 1, wherein a relationship between (i) a likelihood that a reward is provided or the value of the reward, and (ii) the user'"'"'s behavior adherence rate is described by a Spearman'"'"'s rank correlation coefficient of −

1.

8. A system for obtaining a desired behavior from a user, comprising a contact center comprising:

a communications port,

a processor,

a memory, and

an electronic apparatus readable medium encoded with a program that when executed by the processor causes the processor to;

identify the user via a communications network;

receive a user report of a user'"'"'s behavior via the communications network;

determine and store in the memory a behavior adherence history for the user based on the user report;

calculate a behavior adherence rate from the behavior adherence history;

determine whether a reward should be provided;

if a reward is to be provided, determine a reward value, wherein the value of the reward is inversely correlated with the behavior adherence rate; and

provide the user with a reward report indicating whether a reward is to be awarded and if so, the reward value.

9. The system of claim 8, wherein the electronic apparatus readable medium is further configured to cause the processor to determine whether a desired behavior has occurred at an appropriate time.

10. The system of claim 8, wherein the electronic apparatus readable medium is further configured to cause the processor to report to the user when a behavior should be performed.

11. The system of claim 8, wherein the reward report further comprises, or is preceded or followed by, an informative or instructive message.

12. The system of claim 11, wherein the informative or instructive message is selected from among a plurality of messages depending on the behavior adherence rate.

13. A computer-implemented method for obtaining a desired behavior from a user, the method performed by one or more processors and comprising:

generating and storing in a memory a plurality of predetermined reward values, wherein each predetermined reward value is associated with a particular parameter, set of parameters, or range of parameters;

determining, for a specific instance of the behavior, the current parameter;

retrieving the reward value associated with the current parameter; and

reporting whether a reward will be provided, and if so, the value of the reward.

14. The method of claim 13, further comprising:

obtaining a behavior adherence history for the user;

calculating a behavior adherence rate from the behavior adherence history; and

defining the current parameter as the behavior adherence rate.

15. The method of claim 13, further comprising:

identifying the user and retrieving the user'"'"'s behavior adherence history.

16. A system for obtaining a desired behavior from a user, comprising a contact center comprising:

a communications port,

a processor,

a memory, and

an electronic apparatus readable medium encoded with a program that when executed by the processor causes the processor to carry out the steps of the method of claim 13.

17. The system of claim 16, wherein the electronic apparatus readable medium is further configured to cause the processor to determine whether a desired behavior has occurred at an appropriate time.

18. The system of claim 16, wherein the electronic apparatus readable medium is further configured to cause the processor to report to the user when a behavior should be performed.

19. The system of claim 16, wherein the reward report further comprises, or is preceded or followed by, an informative or instructive message.

20. The system of claim 19, wherein the informative or instructive message is selected from among a plurality of messages depending on the current parameter.