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DYNAMIC ADVERTISING SYSTEMS AND METHODS FOR VIRTUAL UNIVERSES

  • US 20100017283A1
  • Filed: 07/21/2008
  • Published: 01/21/2010
  • Est. Priority Date: 07/21/2008
  • Status: Abandoned Application
First Claim
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1. A method implemented in a computer infrastructure having computer executable code, comprising:

  • receiving one or more bids for one or more dynamic product placement advertisements in a virtual universe (VU);

    performing a bid resolution for the one or more received bids; and

    rendering an object in the VU as a product placement advertisement by replacing a default texture of the object with a product placement texture based on the bid resolution.

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