DYNAMIC ADVERTISING SYSTEMS AND METHODS FOR VIRTUAL UNIVERSES
First Claim
Patent Images
1. A method implemented in a computer infrastructure having computer executable code, comprising:
- receiving one or more bids for one or more dynamic product placement advertisements in a virtual universe (VU);
performing a bid resolution for the one or more received bids; and
rendering an object in the VU as a product placement advertisement by replacing a default texture of the object with a product placement texture based on the bid resolution.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method implemented in a computer infrastructure having computer executable code, includes receiving bids for dynamic product placement advertisements in a virtual universe (VU) and performing a bid resolution for the received bids. Additionally, the system and method include rendering an object in the VU as a product placement advertisement by replacing a default texture of the object with a product placement texture based on the bid resolution.
80 Citations
24 Claims
-
1. A method implemented in a computer infrastructure having computer executable code, comprising:
-
receiving one or more bids for one or more dynamic product placement advertisements in a virtual universe (VU); performing a bid resolution for the one or more received bids; and rendering an object in the VU as a product placement advertisement by replacing a default texture of the object with a product placement texture based on the bid resolution. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. A system, comprising:
-
an object definition tool configured to modify an object'"'"'s metadata; a bid placement tool configured to receive one or more bids for one or more dynamic product placement advertisements in a virtual universe (VU); a placement resolution tool configured to determine an allocation of the one or more dynamic product placement advertisements based on the one or more received bids; an invocation/placement tool configured to replace a default texture of the object with a product placement texture based on the allocation; and a remuneration/billing tool configured to determine a cost to one or more advertisers and a remuneration for placing the one or more dynamic product placement advertisements. - View Dependent Claims (17, 18, 19, 20, 21)
-
-
22. A computer program product comprising a computer usable medium having readable program code embodied in the medium, wherein the computer program product includes at least one component to:
-
modify an object'"'"'s metadata; receive one or more bids for one or more dynamic product placement advertisements in a virtual universe (VU); determine an allocation of the one or more dynamic product placement advertisements based on the one or more received bids; and replace a default texture of the object with a product placement texture based on the allocation. - View Dependent Claims (23)
-
-
24. A method comprising:
providing a computer infrastructure operable to; receive one or more bids for one or more dynamic product placement advertisements in a virtual universe (VU); perform a bid resolution for the one or more received bids; and render an object in the VU as a product placement advertisement by replacing a default texture of the object with a product placement texture based on the bid resolution.
Specification