LINKED MOBILE BUSINESS AND ADVERTISING UNIT

• US 20100023372A1
• Filed: 09/22/2005
• Published: 01/28/2010
• Est. Priority Date: 09/22/2005
• Status: Abandoned Application

• Current Assignee: Marcelo Morales Gonzalez
• Original Assignee: Marcelo Morales Gonzalez
• Inventors: Gonzalez, Marcelo Morales
• Application Number:
  US11/994,470
• Publication Number:
  US 20100023372A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 20/202 Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

A linked mobile business and advertising unit that can sell products, services, and/or publicity. A plurality of units, together with a control unit, can form a chain. The control unit can sell time and space for the publicity devices controlled by the units. It can run publicity campaigns selecting geographical zones, market segments, times, and dates, while measuring the effect on sales. It can remotely turn on/off publicity devices. The control unit can suggest new locations, optimize inventory levels, and centralize customer information and transaction history. The units don'"'"'t require foundation and can install/uninstall themselves rapidly, leaving no trace. The units are self-sufficient in services such as water, electricity, gas and drain; and, have flexibility to use these services when available. The units can transform themselves to ease transportation, to optimize operation or to protect against vandalism. The units can be configured as drive-thru, drive-in, or drive-inside.

Claims

1. A linked mobile business and advertising unit, comprising

a body carriage,

means for displaying publicity

means for selling items, and

means for linking to at least one control unit

whereby these elements cooperate to enable a business to be located close to customer outdoor traffic, performing business transactions, and displaying publicity, with remote coordination to increase the business efficiency as part of a chain.

2. The linked mobile business and advertising unit of claim 1, wherein said business can be selected from the group consisting of a store, a fast-food establishment, a restaurant, a catering stand, a laundry, a post office, a courier stand, a package delivery service center, a vaccination center, a wedding chapel, a tourist information center, a funeral service, a voting place, a catalog pickup and devolution center, a coupon exchange center, a tax service center, a cinema, a church, a car wash, a bank, a money transfer center, an office, a cyber cafe, an Internet access point, a training center, a medical service place, a ticket center, and a mechanical service garage.

3. The linked mobile business and advertising unit of claim 1, wherein said means for displaying publicity comprises

devices for showing publicity, and

means for controlling publicity.

4. The linked mobile business and advertising unit of claim 3, further including means for detecting a customer getting close to said linked mobile business and advertising unit.

5. The linked mobile business and advertising unit of claim 4, wherein said means for detecting a customer getting close to said linked mobile business and advertising unit can be selected from the group consisting of mechanical sensors, optical sensors, thermal sensors, sound sensors, and motion sensors.

6. The linked mobile business and advertising unit of claim 4, wherein said means for detecting a customer getting close to said linked mobile business can trigger an order that can be selected from the group consisting of an order to display publicity, and an order to give a promotion.

7. The linked mobile business and advertising unit of claim 3, wherein said devices for showing publicity can be selected from the group consisting of windows, exhibitors, panels, screens, liquid crystal displays, electronic papers, film substrate based displays, cathodic ray tubes CRT'"'"'s, grids, speakers, light-bulb arrays, banners, television sets, flat TV sets, High Definition TV sets, mechanical machines, electric machines, and electronic machines.

8. The linked mobile business and advertising unit of claim 3, wherein said devices for showing publicity can be placed in a position selected from the group inside the linked mobile business and advertising unit, on the linked mobile business and advertising unit, and outside the linked mobile business and advertising unit.

9. The linked mobile business and advertising unit of claim 3, wherein said means for controlling publicity comprises

means for locally received publicity, and

means for remotely received publicity.

10. The linked mobile business and advertising unit of claim 9, wherein said means for controlling remotely received publicity comprises

means for receiving said remotely received publicity, and

means for instructing to use said remotely received publicity into said devices for showing publicity.

11. The linked mobile business and advertising unit of claim 3, wherein said means for controlling publicity can select publicity based on a criterion that can be selected from the group consisting of geographical zones, market segments, calendar, and time.

12. The linked mobile business and advertising unit of claim 3, wherein said means for controlling publicity can turn-on, and turn-off said devices for showing publicity to make an efficient use of energy.

13. The linked mobile business and advertising unit of claim 1, wherein said body carriage can be selected from the group consisting of a trailer, a semi trailer, a bus, a wagon, a car, a cart, and a modular structure.

14. The linked mobile business and advertising unit of claim 1, wherein said body carriage can be selected from the group consisting of a self propelled unit, and a non self propelled unit.

15. The linked mobile business and advertising unit of claim 1, wherein said body carriage comprises

means for expanding and retracting the structure of said body carriage resulting in different shapes, and

means for executing said expansion and said retraction which can be selected from the group consisting of automatic, semi-automatic, and manual.

16. The linked mobile business and advertising unit of claim 15, wherein said different shapes comprises

a transportable volume for moving said unit, and

an operational volume for selling products and services.

17. The linked mobile business and advertising unit of claim 16, further including a non operational volume for having the unit parked and secured.

18. The linked mobile business and advertising unit of claim 15, wherein said means for expanding and retracting the structure of the body carriage can be selected from the group consisting of telescopic devices, folding and unfolding devices, and accordion devices.

19. The linked mobile business and advertising unit of claim 15, where in said means for expanding and retracting the structure use devices that can be selected from the group consisting of mechanic, hydraulic, pneumatic, zipper, toothed wheels, pulleys, and ropes.

20. The linked mobile business and advertising unit of claim 15, wherein said means for expanding and retracting the structure of the body carriage can be implemented in a dimension that can be selected from the group consisting of horizontal, vertical, and depth.

21. The linked mobile business and advertising unit of claim 1, wherein said body carriage comprises

means for clean water services, and

means for used water services.

22. The linked mobile business and advertising unit of claim 21, wherein said means for clean water services, and said means for used water services use materials that can be selected from the group consisting of pipelines, tubes, bags, cisterns, tanks, and hoses.

23. The linked mobile business and advertising unit of claim 1, wherein said body carriage comprises means for energy services.

24. The linked mobile business and advertising unit of claim 23, wherein said energy can be selected from the group consisting of electricity, solar, gas, gasoline, hydrogen, diesel, bio-diesel, and hydrocarbons.

25. The linked mobile business and advertising unit of claim 1, wherein said items that can be sold can be selected from the group consisting of products and services.

26. The linked mobile business and advertising unit of claim 1, wherein said means for selling items comprises

means to receive orders for items,

means to charge for items, and

means to deliver items.

27. The linked mobile business and advertising unit of claim 26, where in said means to receive orders for items can be selected from the group consisting of drive thru windows, serving windows, drive in stations, drive inside stations, self service stations, points of sales, service counters, screens, displays, menus, phones, Internet pages, wired speakers, wired microphones, wireless speakers, and wireless microphones.

28. The linked mobile business and advertising unit of claim 26, wherein said means to charge for items can be selected from the group of drive thru windows, serving windows, drive in stations, drive inside stations, self service stations, service counters, cashiers machines, credit card machines, debit card machines, member card machines, wireless apparatus to charge to a customer account without using cash or cards at the moment of the transaction, and radio frequency apparatus to charge to a customer account without using cash or cards at the moment of the transaction.

29. The linked mobile business and advertising unit of claim 26, wherein said means to deliver items can be selected from the group consisting of drive thru windows, serving windows, drive in stations, drive inside stations, self service stations, service counters, and delivery stations.

30. The linked mobile business and advertising unit of claim 26, where said means to receive orders for items, said means to charge for items, and said means to deliver items can be positioned in a place that can be selected from the group consisting of inside said mobile business unit, outside said mobile business unit, and inside and outside said mobile business unit.

31. The linked mobile business and advertising unit of claim 1, wherein said means for linking to at least one control unit comprises

an antenna, and

means for communications.

32. The linked mobile business and advertising unit of claim 31, where in said means for communications use a transmission technology that can be selected from the group consisting of AM radio frequency, FM radio frequency, radio frequency, cellular, satellite, infrared, ultrasound, and digital.

33. The linked mobile business and advertising unit of claim 1, further including means for linking to at least one other linked mobile business and advertising unit.

34. The linked mobile business and advertising unit of claim 1, further including means for training and educating people who work inside said linked mobile business and advertising unit.

35. The linked mobile business and advertising unit of claim 34, wherein said means for training and educating people who work inside said linked mobile business and advertising unit can be selected from the group consisting of a computer, an Internet connection, and a desk.

36. The linked mobile business and advertising unit of claim 1, further including means for a computer controlled operation of the mobile business unit where no people is required to operate said linked mobile business and advertising unit.

37. A chain of linked mobile business and advertising units comprising,

a plurality of linked mobile business and advertising units, and

at least one control unit.

38. The chain of linked mobile business and advertising units of claim 37, wherein said linked mobile business and advertising unit comprises

a body carriage,

means for displaying publicity,

means for selling items, and

means for linking to at least one control unit.

39. The chain of linked mobile business and advertising units of claim 37, wherein said control unit comprises

means for communicating with a plurality of linked mobile business and advertising units,

and means for controlling the linked mobile business and advertising units.

40. The chain of linked mobile business and advertising units of claim 39, wherein said means that the control unit has for controlling the linked mobile business and advertising units can be selected from the group consisting of computer control, and manual control.

41. The chain of linked mobile business and advertising units of claim 39, wherein said means that the control unit has for controlling the linked mobile business and advertising units further including means for communicating with customers acquiring publicity time and space on the plurality of linked mobile business and advertising units.

42. The chain of linked mobile business and advertising units of claim 39, wherein said means that the control unit has for controlling the linked mobile business and advertising units further including means for charging and controlling customer accounts.

43. The chain of linked mobile business and advertising units of claim 42, wherein said means for charging customer accounts can be selected from the group consisting of charging a credit card, charging a bank account, charging an account in a financial institution, charging a private personal account, charging a corporate account, charging a private corporate account.

44. The chain of linked mobile business and advertising units of claim 39, wherein said means for controlling the linked mobile business and advertising units can control activities that can be selected from the group consisting of checking inventory levels, ordering refill of products to ensure product availability, consolidate customers transactions in one account for each customer, consolidate transaction history, order refills of clean water, order refills of gas, order refills of electricity, order refills of energy, order cleaning of sewer tank, order towing of a unit, check geographical location of a unit, and check geographical dispersion of units.

45. The chain of linked mobile business and advertising units of claim 37, wherein said chain system can be divided in smaller chains also called subchains.

46. A method of operating a linked mobile business and advertising unit comprising the steps:

positioning said linked mobile business and advertising unit in a place close to customer traffic,

performing business transactions,

displaying publicity,

and communicating to at least one control unit.

47. The method of operating the linked mobile business and advertising unit of claim 46, wherein the step of positioning said linked mobile business and advertising unit in a place close to customer traffic comprises the steps:

moving said linked mobile business and advertising unit to a desired place,

parking said linked mobile business and advertising unit in said desired place, and

setting said linked mobile business and advertising unit ready for business transactions.

48. The method of operating the linked mobile business and advertising unit of claim 46, wherein the step of performing business transactions comprises the steps:

receiving an order from the customer,

charging the order to the customer,

delivering the order to the customer.

49. The method of operating the linked mobile business and advertising unit of claim 46, wherein the step of displaying publicity comprises the steps:

receiving the content of publicity for displaying,

receiving the publicity orders for displaying said content of publicity,

displaying said publicity according to said publicity orders.

50. The method of operating the linked mobile business and advertising unit of claim 49, wherein the step of displaying publicity further comprising the step of evaluating the effect of publicity on sales.

51. The method of operating the linked mobile business and advertising unit of claim 46, wherein the step of communicating to at least one control unit comprises the steps:

sending information to at least one control unit, and

receiving information from at least one control unit.

52. The method of operating the linked mobile business and advertising unit of claim 51, wherein the step of sending information to at least one control unit includes information that can be selected from the group consisting of geographical position, inventory levels, requests to search product in stock in other units, requests for products, transactions, requests for clean water, requests for gas, requests for electricity, requests for energy, requests for cleaning sewer tank, and requests for unit towing.

53. The method of operating the linked mobile business and advertising unit of claim 51, wherein the step of receiving information from at least one control unit includes information that can be selected from the group consisting of publicity content remotely elaborated, publicity orders remotely elaborated, inventory level requests, customer information, and anticipation for unit towing.

54. A method of operating a chain having at least one control unit, and a plurality of linked mobile business and advertising units, the method comprising the steps:

attending the plurality of linked mobile business and advertising units, and

providing information services to the plurality of linked mobile business and advertising units.

55. The method of operating a chain of claim 54, further comprising the step of:

selling space and time for publicity to be displayed on the plurality of linked mobile business units.

56. The method of operating a chain of claim 54, further comprising the step of:

locating the plurality of linked mobile business and advertising units in geographical dispersed areas.

57. The method of operating a chain of claim 54, wherein the step of attending the plurality of linked mobile business and advertising units comprises the steps:

sending information to the plurality of linked mobile business and advertising units, and

receiving information from the plurality of linked mobile business and advertising units.

58. The method of operating a chain of claim 57, wherein the step of sending information to the plurality of linked mobile business and advertising units includes information that can be selected from the group consisting of publicity content, publicity orders, inventory level requests, customer information, and anticipation for unit towing.

59. The method of operating a chain of claim 57, wherein the step of receiving information from the plurality of linked mobile business and advertising units includes information that can be selected from the group consisting of geographical position, inventory levels, requests for product in stock search in other units, requests for products, transactions, requests for clean water, requests for gas, requests for electricity, requests for energy, requests for cleaning sewer tank, and requests for unit towing.

60. The method of operating a chain of claim 54, wherein the step of providing information services to the plurality of linked mobile business and advertising units includes information services that can be selected from the group consisting of consolidating customer'"'"'s transactions in a customer'"'"'s account, administrative services, point of sale services, data warehousing services, business intelligence services, billing services, fees services, and commissions services.

61. The method of operating a chain of claim 55, wherein the step of selling space and time for publicity to be displayed on the plurality of linked mobile business and advertising units includes activities that can be selected from the group consisting of man controlled, computer controlled, and a combination of manual and computer controlled.

62. The method of operating a chain of claim 56, wherein the step of locating the plurality of linked mobile business and advertising units in geographical dispersed areas includes activities that can be selected from the group of finding the geographical position of at least one linked mobile business and advertising unit, suggesting new positions for the linked mobile business and advertising units, and issuing orders to move at least one linked mobile business and advertising unit from one point to another.