Providing Tailored Messaging to Customers

• US 20100023374A1
• Filed: 07/25/2008
• Published: 01/28/2010
• Est. Priority Date: 07/25/2008
• Status: Abandoned Application

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Berwitz, Joshua, Sinha, Kakul, Esparza, Gabriel, Friedman, Arial, Mavromatis, Anthony
• Application Number:
  US12/180,256
• Publication Number:
  US 20100023374A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A tailored messaging capability (also referred to as customized messaging) delivers individually relevant or individualized spend recommendations regarding merchants to cardholders at a level of granularity not previously available. This capability brings together the cardholder and the merchant environments to support a spend-centric revenue model. Based on a cardholder'"'"'s spending history, this tool provides relevant merchant recommendations to the individual cardholder based on that cardholder'"'"'s unique spend potential in view of that of their peer group. This capability encourages business spend in categories which have historically been paid by invoice, cash, or check. By highlighting relevant merchants, not only is perception of coverage shifted, but specific spend behavior is influenced.

Claims

1. A method for communicating an individualized merchant recommendation to a cardholder, comprising:

identifying a cardholder having spend potential in a given industry;

determining attributes of a first set of merchants previously used by the cardholder;

identifying a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and

notifying the cardholder that each merchant in the second set of merchants accepts the particular type of transactional card.

2. The method of claim 1, wherein at least one merchant in the second set of merchants has not previously been used by the cardholder.

3. The method of claim 1, further comprising prior to the identifying a cardholder:

determining the given industry representing a spend potential for a transactional account company.

4. The method of claim 1, wherein the identifying the cardholder comprises:

determining a total spend of each of a plurality of cardholders within the given industry;

determining a spend potential of each of the plurality of cardholders within the given industry based on the total spend; and

selecting the identified cardholder from the plurality of cardholders having a spend potential above a predetermined threshold.

5. The method of claim 4, wherein the determining the spend potential comprises:

determining an industry share of wallet for each of the plurality of cardholders.

6. The method of claim 1, wherein:

the determining attributes of the first set of merchants includes determining an industry classification of each merchant in the first set of merchants with whom the cardholder transacts; and

the identifying the second set of merchants includes identifying a merchant having the same industry classification.

7. The method of claim 1, wherein:

the determining attributes of the first set of merchants includes determining products sold by merchants with whom the cardholder previously transacted; and

the identifying the second set of merchants includes identifying merchants who sell the same products as the determined products.

8. A system, comprising:

a potential spend module that is configured to identify a cardholder having spend potential in a given industry;

a merchant selection module that is configured to determine attributes of a first set of merchants previously used by the cardholder and identify a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and

a message distribution module that is configured to notify the cardholder that at least one merchant in the second set of merchants accepts the particular type of transactional card.

9. The system of claim 8, further comprising:

an information integrator that is configured to correlate information about at least one merchant in the second set of merchants with information about the cardholder to generate an integrated customer and merchant file.

10. The system of claim 9, further comprising:

a message creation module that is configured to correlate information from the integrated customer and merchant file with corresponding information accessed from a merchant name and address database to generate a final message.

11. The system of claim 8, wherein the merchant selection module is configured to receive information from at least one of a cardholder transaction database, a cardholder information database, a recommendation history database, and a merchant policy database.

12. The system of claim 8, wherein the merchant selection module is configured to receive industry classification data.

13. The system of claim 8, wherein the message distribution module is configured to output a customized marketing message.

14. A system, comprising:

a processor; and

a memory in communication with the processor, the memory for storing a plurality of processing instructions for directing the processor to;

identify a cardholder having spend potential in a given industry;

determine attributes of a first set of merchants previously used by the cardholder;

identify a second set of merchants in the given industry having attributes substantially similar to the determined attributes, wherein each merchant in the second set of merchants accepts a particular type of transactional card; and

notify the cardholder that each merchant in the second set of merchants accepts the particular type of transactional card.

15. The system of claim 14, wherein at least one merchant in the second set of merchants has not previously been used by the cardholder.

16. The system of claim 14, the memory further storing instructions for directing the processor to:

determine the given industry representing a spend potential for a transactional account company.

17. The system of claim 14, wherein the instructions for directing the processor to identify the cardholder comprise instructions for directing the processor to:

determine a total spend of each of a plurality of cardholders within the given industry;

determine a spend potential of each of the plurality of cardholders within the given industry based on the total spend; and

select the identified cardholder from the plurality of cardholders having a spend potential above a predetermined threshold.

18. The system of claim 17, wherein the instructions for directing the processor to determine a spend potential comprise instructions for directing the processor to:

determine an industry share of wallet for each of the plurality of cardholders.

19. The system of claim 14, wherein:

the instructions for directing the processor to determine attributes of the first set of merchants includes instructions for directing the processor to determine an industry classification of each merchant in the first set of merchants with whom the cardholder transacts; and

the instructions for directing the processor to identify the second set of merchants includes instructions for directing the processor to identify a merchant having the same industry classification.

20. The system of claim 14, wherein:

the instructions for directing the processor to determine attributes of the first set of merchants includes instructions for directing the processor to determine products sold by each merchant in the first set of merchants with whom the cardholder transacts; and

the instructions for directing the processor to identify the second set of merchants includes instructions for directing the processor to identify merchants who sell the same products as the determined products.