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Establishing an Impression Area

  • US 20100030640A1
  • Filed: 09/30/2009
  • Published: 02/04/2010
  • Est. Priority Date: 09/30/2005
  • Status: Active Grant
First Claim
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1. A method for establishing an impression area for an advertisement in a video game environment, comprising:

  • accessing an advertisement stored in memory, the advertisement accessed via an end-user client device,executing instructions stored in memory, wherein execution of instructions by a processor;

    renders the advertisement within a video game environment,determines a first viewing angle relative to a surface normal of the advertisement,determines a second viewing angle relative to the surface normal of the advertisement, anddetermines a surface vector, the surface vector comprising a unit length from the advertisement surface; and

    establishing the impression area as the area between the first viewing angle and the second viewing angle, bounded by the surface vector.

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