SYSTEM AND METHOD FOR MAPPING SUBSCRIPTION FILTERS TO ADVERTISEMENT APPLICATIONS

• US 20100036711A1
• Filed: 08/11/2008
• Published: 02/11/2010
• Est. Priority Date: 08/11/2008
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Shenfield, Michael, Martin-Cocher, Gaelle
• Application Number:
  US12/189,474
• Publication Number:
  US 20100036711A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method and system for data delivery of targeted mobile advertisement, the method associating an advertising client with a data facade on a mobile device; passing a subscription filter for each advertising application on the mobile device from the advertising client to the data facade; receiving at the mobile device, a subscription identifier for each advertising application; mapping the subscription identifier to an advertising application; getting advertisements with subscription identifiers at the mobile device; communicating between an advertisement application and the advertising client to request an advertisement; and returning the advertisement to the advertising application.

Claims

1. A method for data delivery of targeted mobile advertisement, the method comprising:

associating an advertising client with a data facade on a mobile device;

passing a subscription filter for each advertising application on the mobile device from the advertising client to the data facade;

receiving at the mobile device, a subscription identifier for each advertising application;

mapping the subscription identifier to an advertising application;

getting advertisements with subscription identifiers at the mobile device;

communicating between an advertisement application and the advertising client to request an advertisement; and

returning the advertisement to the advertising application.

2. The method of claim 1 wherein the data facade is a dynamic content delivery client.

3. The method of claim 1 wherein the getting includes pushing or pulling advertisements between the advertising client and data facade.

4. The method of claim 1 further comprising storing the advertisement.

5. The method of claim 4 wherein the storing is based on the subscription identifier.

6. The method of claim 5 wherein a memory location is partitioned for a plurality of subscription identifiers.

7. The method of claim 1 wherein the subscription filter contains one or more parameters selected from the group of:

user interests;

user delivery preferences;

user context;

language preferences;

ad format preferences;

device characteristics, content types, and media types.

8. The method of claim 1 wherein the returning comprises returning a link to a memory location.

9. The method of claim 1 wherein the subscription identifier is provided for a group of advertising applications.

10. The method of claim 1 wherein the subscription filter is a text string with parameters or an overloaded uniform resource locator.

11. The method of claim 1 further comprising filtering advertisements.

12. The method of claim 11 wherein the filtering is based on dynamic matching based on content type.

13. The method of claim 12 wherein the dynamic matching is mediated by the advertising client.

14. The method of claim 11 wherein the filtering is based on parameters in the advertisement request.

16. The mobile device of claim 14 wherein the data facade receives advertisements having a subscription identifier appended thereto.

15. A mobile device for separation of data delivery from mobile advertisement, the mobile device comprising:

a communications subsystem;

a data facade communicating over said communications subsystem with a data delivery server;

one or more advertising applications;

an advertising client adapted to;

associate with the data facade;

pass a subscription filter for each of the one or more advertising applications to the data facade;

get a subscription identifier for each of the one or more advertising applications;

map the subscription identifier to one of the one or more advertising applications;

receive a request for advertisements from the one or more advertising applications; and

return advertisements to the one or more advertising applications; and

storage for storing advertisements received by the data facade.

17. The mobile device of claim 15 wherein the data facade is a dynamic content delivery client.

18. The mobile device of claim 15 wherein the storage stores advertisements based on the subscription identifier.

19. The mobile device of claim 18 wherein the storage is partitioned for a plurality of subscription identifiers.

20. The mobile device of claim 15 wherein the subscription filter contains one or more parameters selected from the group of:

user interests;

user delivery preferences;

user context;

language preferences;

ad format preferences;

device characteristics content types, and media types.