Dynamic Information System

• US 20100036717A1
• Filed: 12/29/2005
• Published: 02/11/2010
• Est. Priority Date: 12/29/2004
• Status: Abandoned Application

• Current Assignee: Bernard Trest
• Original Assignee: Bernard Trest
• Inventors: Trest, Bernard
• Application Number:
  US11/722,522
• Publication Number:
  US 20100036717A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G09F 21/04 by land vehicles
• CPC Class Codes: G09F 21/042 the advertising matter being fixed on the roof of the vehicles

Abstract

A method for presenting dynamic advertising comprises providing an advertising presentation device; regularly receiving electronic context data related to the advertising presentation device; on the basis of the context data, automatically generating context-based advertising; and causing the advertising presentation device to present the context-based advertising. The method is useful in particular for mobile advertising presentation devices, as it enables advertising to be dynamically generated based on regularly received context data such as presentation device location, date/time, user input at the advertising presentation device. Increased relevance of the advertisement to the observer is therefore provided. A system for presenting dynamic advertisements comprises an advertising presentation device; a controller in communications with the advertising presentation device, the controller for: regularly receiving electronic context data related to the advertising presentation device; automatically generating context-based advertising on the basis of the context data; and causing the advertising presentation device to present the context-based advertising.

Claims

1. A method of presenting dynamic advertising, comprising:

providing an advertising presentation device;

regularly receiving context data related to the advertising presentation t device;

on the basis of the context data, automatically generating context-based advertising; and

causing the advertising presentation device to present the context-based advertising.

2. The method of claim 1, wherein the context data comprises data related to a location of the advertising presentation device.

3. The method of claim 1, wherein the context data comprises at least one of date and time of day at which the advertising presentation device is capable of presenting.

4. The method of claim 1, wherein the context data comprises weather at a location of the advertising presentation device.

5. The method of claim 1, wherein the context data is obtained from at least one person proximate to the advertising presentation device.

6. The method of claim 1, wherein the context data is obtained from a personal electronics device proximate to the advertising presentation device.

7. The method of claim 6, wherein the context data is obtained via one of a Bluetooth connection and a WiFi connection.

8. The method of claim 1, wherein the context data is obtained from at least one vehicle proximate to the advertising presentation device.

9. The method of claim 5, wherein the context data is one of credit card data, fingerprint data, DNA data, retinal scan data, video recognition data, facial recognition data, body type identification data, radio frequency identification data, portable electronic device identification data, voice print data.

10. The method of claim 5, wherein the context data provided by the at least one person is voluntarily provided by the at least one person.

11. The method of claim 5, wherein the context data provided by the at least one person is substantially involuntarily provided by the at least one person via an input device that is proximate to the advertising presentation device.

12. The method of claim 2, wherein the generating comprises determining a relationship between the location of the advertising presentation device and a second location and combining the relationship with a first predefined advertisement item.

13. The method of claim 3, wherein the generating comprises combining a first predefined advertisement item that relates to the at least one of date and time of day with a second predefined advertisement item.

14. The method of claim 4, wherein the generating comprises combining a first predefined advertisement item that relates to the weather with a second predefined advertisement item.

15. The method of claim 5, wherein the generating comprises combining a first predefined advertisement item that relates to the at least one person with a second predefined advertisement item.

16. The method of claim 1, wherein the generating comprises combining a first predefined advertisement item that relates to the context data with a second predefined advertisement item.

17. The method of claim 1, wherein the context data comprises data related to a location of the advertising presentation device and data related to current date and time.

18. The method of claim 17, wherein the data related to the location of the advertising presentation device is used to retrieve advertising information about a second location, and the data related to current date and time is used to retrieve advertising information about an event at second location.

19. The method of claim 18, wherein the second location is a theatre, and the advertising information about an event is at least one show start time at the theatre.

20. The method of claim 1, wherein the context-based advertising comprises an audible component.

21. The method of claim 1, wherein the context-based advertising comprises a visual component.

22. The method of claim 1, wherein the advertising presentation device is mobile.

23. The method of claim 1, wherein the advertising presentation device is stationary.

24. The method of claim 1, wherein the advertising presentation device comprises a video output device.

25. The method of claim 1, wherein the advertising presentation device comprises an audio output device.

26. The method of claim 1, wherein the causing comprises converting the context-based advertising into a format compatible with the advertising presentation device prior to presentation.

27. The method of claim 1, wherein the generating comprises creating, in real time, at least one of text, images, video, audio advertising components.

28. The method of claim 1, wherein the generating comprises receiving information related to the context data.

29. The method of claim 28, wherein the information is at least one current stock quote.

30. The method of claim 5, further comprising dispensing an item related to the context-based advertising for the at least one person.

31. The method of claim 30, wherein the item is one of a data file, a paper coupon, and a receipt.

32. The method of claim 31, wherein the item is created on the basis of the context data.

33. The method of claim 1, wherein the context-based advertising is a context-based combination of at least two stored advertisements.

34. The method of claim 1, wherein the causing comprises applying at least one visual effect to the context-based advertising.

35. The method of claim 1, further comprising:

storing portions of the context-based advertising in association with the context data for future selection.

36. A system for presenting dynamic advertising, comprising:

an advertising presentation device;

a controller in communications with the advertising presentation device, the controller for;

regularly receiving context data related to the advertising presentation device;

automatically generating context-based advertising on the basis of the context data; and

causing the advertising presentation device to present the context-based advertising.

37. The system of claim 36, wherein the advertising presentation device comprises a visual advertising presentation device.

38. The system of claim 37, wherein the visual advertising presentation device is a video output device.

39. The system of claim 38, wherein the video output device is selected from the group consisting of:

a liquid crystal display, a light-emitting diode display, an organic light-emitting diode display, a light-emitting polymer display, an electroluminescent display, a projector, a holographic output system, a three-dimensional liquid crystal display, a three-dimensional light-emitting diode display, a window-integrated display, an electronic-ink system, a 360 degree viewable display, a wide-angle display, a flexible display, a plasma display.

40. The system of claim 38, wherein the video output device is coupled to a light sensor for sensing ambient lighting conditions, and the video output device automatically adjusts display qualities based on the sensing.

41. The system of claim 36, wherein the advertising presentation device comprises an audio output device.

42. The system of claim 41, wherein the audio output device is selected from the group consisting of a speaker, a radio broadcast transmitter, and a whispering-windows device.

43. The system of claim 41, wherein the audio output device is coupled to a sound sensor for sensing ambient sound conditions, and the audio output device automatically adjusts sound qualities based on the sensing.

44. The system of claim 36, wherein the controller comprises an input interface configured to receive the context data.

45. The system of claim 44, wherein the input interface is configured to receive context data from a location detection device selected from the group consisting of a global positioning system, an inertial tracking device, a cellular-based location device, an advanced global positioning system device.

46. The system of claim 44, wherein the input interface is configured to receive context data from a user-operated input device selected from the group consisting of a keyboard, a debit/credit card reader, a touch screen, a fingerprint reader, a DNA reader, a retinal scanner, video recognition system, facial recognition system, body type identification system, radio frequency identification system, a portable electronic device, voiceprint system.

47. The system of claim 44, wherein the input interface is configured to receive context data from a server via a computer network.

48. The system of claim 44, wherein the input interface is further configured to receive configuration data.

49. The system of claim 44, wherein the input interface is further configured to receive advertisement data.

50. The system of claim 36, further comprising:

a storage device storing electronic files for use during the generating.

51. The system of claim 50, wherein the electronic files comprise at least one of audio files, video files, image files, text files and configuration data files.

52. The system of claim 38, wherein the controller comprises a video effects unit for applying visual effects to the advertising.

53. The system of claim 38, wherein the controller comprises a virtual newscaster for receiving non-visual advertising and, in response, producing visual advertising.

54. The system of claim 36, wherein the controller comprises a date/time unit for providing a current date and time.

55. The system of claim 41, wherein the controller comprises a text-to-speech converter for receiving textual advertising and, in response, producing text advertising.

56. The system of claim 36, wherein the controller comprises a text translator for converting textual advertising into an alternate language.

57. The system of claim 41, wherein the controller comprises an audio mixer for applying audio effects to the advertising.

58. The system of claim 36, wherein the controller comprises a power manager for controlling the power consumption of the advertising presentation device based on the context data.

59. The system of claim 36, wherein the advertising presentation device is associated with an auxiliary output device in communication with the controller for dispensing at least one item related to the context-based advertising.

60. The system of claim 59, wherein the auxiliary output device is a printer.

61. The system of claim 59, wherein the auxiliary output device is a wireless transmitter.

62. The system of claim 36, wherein the advertising presentation device comprises a radio transmitter.

63. The system of claim 36, wherein the advertising presentation device comprises both a video output device and an audio output device.

64. The system of claim 36, wherein the context-based advertising is one of an MPEG file, a MS Windows Media file, an MP3 file, an AVI file, a JPEG;

a GIF, a TIFF, and a text file.

65. The system of claim 36, wherein the advertising presentation device comprises a user interface for providing a user with access to a service.

66. The system of claim 65, wherein the service is access to a computer network.

67. The system of claim 65, wherein the service is access to a telephone network.

68. The system of claim 36, wherein at least the advertising presentation device is mounted to a vehicle.

69. The system of claim 68, wherein the controller comprises an input interface configured to received operation data of the vehicle.

70. The system of claim 36, wherein the controller is further for:

collecting and reporting data related to the status of, and display of advertising on, the advertising presentation device.

71. The system of claim 36, wherein the controller further comprises a transceiver for communicating and sharing data with another controller of another proximate one of the system.

72. A computer readable medium embodying a computer program for operating an advertising presentation device, the computer program comprising:

computer program code for regularly receiving electronic context data related to the advertising presentation device;

computer program code for, on the basis of the context data, automatically generating context-based advertising; and

computer program code for causing the advertising presentation device to present the context-based advertising.

73. A method of presenting dynamic advertising, comprising:

providing an advertising presentation device in communication with a controller;

the controller regularly receiving electronic context data related to the advertising presentation device;

the controller automatically generating context-based advertising on the basis of the context data; and

the controller causing the advertising presentation device to present the context-based advertising.