System for Email Advertising
First Claim
Patent Images
1. A system for advertising, comprising:
- placing mail exchange record of a domain name with an email parking platform on a server;
capturing email messages to the mail exchange record;
routing the email messages through the email parking platform;
passing the email message to a user account;
filtering the email message;
checking to ensure that the domain name of which the email message had been sent is actually parked with the email parking platform, the email message being bounced if the domain name is not within the email parking system;
sending the email message to a content filter such that the content filter is configured to strip the email message of common words;
maintaining keywords contained within the email message, the keywords containing main idea of sender of the email message;
passing the keywords to a keyword matcher, the keyword matcher configured to pass the keywords through a dictionary database where each of the keywords are assigned a value and allocated to an advertising category within the dictionary database;
matching search terms to the advertising category to be monetized via a search engine; and
combining advertisements from an advertising engine with advertisements, such that they are formatted to go into an outgoing mail by means of a targeted email generation.
0 Assignments
0 Petitions
Accused Products
Abstract
A system that bounces misdirected electronic mails for notification and monetization purposes or otherwise submits a series 550-error email, via a computer, back to the original sender. The system also relates to breaking down, collecting, and analyzing specific keywords included in sent emails where value is assigned to such keywords, which in turn compares the subject category that is most relevant to that email. From there, the advertisements are pulled from this subject category to include within the particular email. In this manner, the advertisements are tailored to individual sent emails based on the content contained within the email message.
34 Citations
19 Claims
-
1. A system for advertising, comprising:
-
placing mail exchange record of a domain name with an email parking platform on a server; capturing email messages to the mail exchange record; routing the email messages through the email parking platform; passing the email message to a user account; filtering the email message; checking to ensure that the domain name of which the email message had been sent is actually parked with the email parking platform, the email message being bounced if the domain name is not within the email parking system; sending the email message to a content filter such that the content filter is configured to strip the email message of common words; maintaining keywords contained within the email message, the keywords containing main idea of sender of the email message; passing the keywords to a keyword matcher, the keyword matcher configured to pass the keywords through a dictionary database where each of the keywords are assigned a value and allocated to an advertising category within the dictionary database; matching search terms to the advertising category to be monetized via a search engine; and combining advertisements from an advertising engine with advertisements, such that they are formatted to go into an outgoing mail by means of a targeted email generation. - View Dependent Claims (3, 4, 5, 6, 7, 8, 18, 19)
-
-
2. A system for advertising, comprising:
-
generating an email message from a sending party that goes to a server; relaying the email message from the server to the intended recipient; analyzing content of the email message when the domain of the intended recipient has lapsed and consequently the email message is rendered undeliverable; determining whether or not the email message is spam; and matching contextual advertisements with the email message content of the sending party such that the server responds to the sending party with an automated email reply with targeted affiliate offers. - View Dependent Claims (9)
-
-
10. A system for advertising, comprising:
-
pointing an MX record of a domain name; triggering, on a computer, a notification of an incoming message when an email is sent to any email address on the domain name that is being pointed to by the MX record on a computer; triggering a bounce message announcing to an original sender that there has been a problem getting the email to an intended recipient; including a URL with the bounce message; providing a user who clicks on the URL with additional information as to circumstances surrounding a failure of the email; including the domain name within the URL; using keywords of the domain name as an identifier for advertisements, the keywords having been identified and extracted from the URL; and placing the advertisements in the Web site of which the user is taken, the advertisements displayed in relationship to the keywords. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
-
Specification