System and method for real-time location-based advertisement insertion into online content
First Claim
1. A media content server for inserting a location-based advertisement into an online media content to be provided to a client having an Internet Protocol (IP) address, the IP address being in a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, the geographic area being in a local advertisement server database mapping a plurality of geographic areas to corresponding local advertisement servers serving each of the geographic areas, the media content server comprising:
- a memory including a plurality of online media contents for online access, including a first online media content;
a processor configured to;
receive a request from the client for the first online media content;
determine the IP address of the client based on the request;
map the IP address to a geographic area by using the geographic IP database;
associate the geographic area to a local advertisement server serving the geographic area by using the local advertisement server database;
request a local advertisement from the associated local advertisement server;
provide the local advertisement to the client; and
provide the first online media content to the client.
1 Assignment
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Accused Products
Abstract
There is provided a media content server for inserting a location-based advertisement into an online media content. The media content server comprises a memory including an online media content for online access; a processor configured to receive a request from a client for the online media content; determine an IP address of the client based on the request; map the IP address to a local advertisement server serving an area corresponding to the IP address; request a local advertisement from the local advertisement server; provide the local advertisement to the client; and provide the online media content from the memory to the client. The online media content has a first and second sequential segments, and the local advertisement may be provided to the client after the first segment is provided and before the second segment is provided.
119 Citations
17 Claims
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1. A media content server for inserting a location-based advertisement into an online media content to be provided to a client having an Internet Protocol (IP) address, the IP address being in a geographic IP database mapping a plurality of IP addresses to corresponding geographic areas, the geographic area being in a local advertisement server database mapping a plurality of geographic areas to corresponding local advertisement servers serving each of the geographic areas, the media content server comprising:
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a memory including a plurality of online media contents for online access, including a first online media content; a processor configured to; receive a request from the client for the first online media content; determine the IP address of the client based on the request; map the IP address to a geographic area by using the geographic IP database; associate the geographic area to a local advertisement server serving the geographic area by using the local advertisement server database; request a local advertisement from the associated local advertisement server; provide the local advertisement to the client; and provide the first online media content to the client. - View Dependent Claims (2, 3, 4, 5)
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6. A method for use by a media content server to provide location-based advertisement insertion into an online media content, the method comprising:
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receiving a request from a client for the online media content; determining the IP address of the client based on the request; mapping the IP address to a local advertisement server serving an area corresponding to the IP address; requesting a local advertisement from the local advertisement server; providing the local advertisement to the client; and providing the online media content to the client. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A media content server for inserting a location-based advertisement into an online media content, the media content server comprising:
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a memory including an online media content for online access; a processor configured to; receive a request from a client for the online media content; determine an IP address of the client based on the request; map the IP address to a local advertisement server serving an area corresponding to the IP address; request a local advertisement from the local advertisement server; provide the local advertisement to the client; and provide the online media content from the memory to the client. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification