THIRD PARTY DATA MATCHING FOR TARGETED ADVERTISING

• US 20100037255A1
• Filed: 08/06/2009
• Published: 02/11/2010
• Est. Priority Date: 08/06/2008
• Status: Abandoned Application

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: Sheehan, Patrick, Peterson, Alden Lloyd II, Anderson, Bruce J., Wilson, Daniel C.
• Application Number:
  US12/536,646
• Publication Number:
  US 20100037255A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/2389 Multiplex stream processing, e.g. multiplex stream encrypting
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/26616 for merging a unicast channel into a multicast channel, e.g. in a VOD application, when a client served by unicast channel catches up a multicast channel to save bandwidth data multicast over packet-switching network H04L12/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4385 Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends
• CPC Class Codes: H05K 999/99 dummy group

Abstract

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

Claims

1. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:

receiving, at a network platform, an asset dissemination request for an asset, wherein said asset dissemination request includes household targeting criteria for said asset;

identifying network households complying with said household targeting criteria for said asset;

delivering, via a network interface, said asset to at least one of said network households in conjunction with at least one household member criteria for said one household, wherein said asset may be output by said at least one network household upon identifying a putative presence of a household member complying with said household member criteria.

2. The method of claim 1, wherein identifying network households comprises:

accessing third party database information to identify households complying with said household targeting criteria.

3. The method of claim 2, further comprising:

accessing customer database information to correlate at least a portion of said households complying with said household targeting criteria to network households serviced by said broadcast network.

4. The method of claim 3, further comprising:

obtaining network addresses for said network households; and

delivering said asset to said network addresses.

5. The method of claim 1, wherein delivering comprises:

delivering said asset and said household member criteria via a broadcast network interface for storage at user equipment devices of said network households, wherein said asset may be output a time subsequent to delivery.

6. The method of claim 1, wherein said household targeting criteria include at least one of demographic constraints, geographic constraints, and household member composition constraints.

7. The method of claim 1, wherein said household member criteria comprises a constraint based on at least one of:

age; and

gender;

8. The method of claim 1, further comprising:

receiving an asset delivery report from said at least one household indicating said asset was delivered to a household member putatively complying with said household member criteria.

9. The method of claim 8, wherein said asset delivery report is received via a network interface.

10. The method of claim 1, wherein receiving said asset dissemination request further comprises receiving said at least one household member criteria.

11. The method of claim 1, further comprising:

determining said at least one household member criteria for each network household, wherein said at least one household member criteria is derived from information obtained form at least one third party database.

12. The method of claim 1, wherein said asset is delivered to said at least one household upon receiving a signal from said at least one household

13-22. -22. (canceled)

23. A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of:

receiving an asset-dissemination request for an asset, wherein said asset dissemination request includes recipient information identifying a plurality of desired asset recipients;

accessing third party database information to identify households associated with said desired asset recipients;

accessing customer Information database to correlate at least a portion of said households associated with said desired asset recipients to network households serviced by said broadcast network;

delivering said asset to at least a portion of said network households including desired recipients.

24. The method of claim 23, further comprising:

for each network household including a desired recipient, determining a household member criteria for use in delivering said asset to said desired recipient, wherein said household member criteria is delivered with said asset.

25. The method of claim 24, wherein determining a household member criteria comprises:

accessing third party database information to determine at least one demographic characteristic of said desired recipient of said network household.

26. The method of claim 23, wherein said asset recipient information comprises a list of identified individuals.

27. The method of claim 23, wherein said asset recipient information comprises identification of a specified group, wherein members of said group are identified using said third party database information.

28. The method of claim 23, further comprising receiving a notification from said network household that said asset was delivered.

29. The method of claim 28, further comprising:

delivering a notification to an asset provider that provided said asset indicating the asset was delivered.

30. The method of claim 23, wherein said asset is inserted in a content stream for real-time delivery to at least one of said network households.

31. The method of claim 23, wherein said asset is delivered to a user equipment device of at least a portion of said network households for subsequent delivery.

32-48. -48. (canceled)