MANAGING MOBILE MARKETING OFFERS

• US 20100048226A1
• Filed: 08/20/2008
• Published: 02/25/2010
• Est. Priority Date: 08/20/2008
• Status: Abandoned Application

• Current Assignee: First Data Corporation (Fiserv Incorporated)
• Original Assignee: First Data Corporation (Fiserv Incorporated)
• Inventors: Gaines, Barbara C., Owen, Sarah, Withey, Matt, Sayor, Virginia G., Nuzum, Todd R.
• Application Number:
  US12/194,720
• Publication Number:
  US 20100048226A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods, systems, and machine-readable media are disclosed for managing marketing offers sent to a mobile device. According to one embodiment, a method for managing marketing offers sent to a mobile device can comprise receiving a marketing offer at the mobile device, receiving at the mobile device an indication of how to store the marketing offer, and storing the marketing offer on the mobile device based on the received indication. Receiving the indication of how to store the marketing offer can comprise receiving the indication from the user of the mobile device or receiving the indication with the marketing offer. The indication of how to store the marketing offer can comprise an indication of a location for storing the marketing offer. The location can comprise a sub-folder of an inbox of the mobile device, a sub-container of a mobile wallet of the mobile device, or another location.

Claims

1. A method of managing marketing offers sent to a mobile device, the method comprising:

receiving a marketing offer at the mobile device;

receiving at the mobile device an indication of how to store the marketing offer; and

storing the marketing offer on the mobile device based on the received indication.

2. The method of claim 1, wherein the marketing offer comprises a Short Message Service (SMS) message.

3. The method of claim 1, wherein the marketing offer comprises a Multimedia Message Service (MMS) message.

4. The method of claim 1, wherein the marketing offer comprises an email message.

5. The method of claim 1, wherein receiving the indication of how to store the marketing offer comprises receiving the indication from the user of the mobile device.

6. The method of claim 1, wherein receiving the indication of how to store the marketing offer comprises receiving the indication with the marketing offer.

7. The method of claim 1, wherein the indication of how to store the marketing offer comprises an indication of a location for storing the marketing offer.

8. The method of claim 7, wherein the location comprises a sub-folder of an inbox of the mobile device.

9. The method of claim 7, wherein the location comprises a sub-container of a mobile wallet of the mobile device.

10. The method of claim 1, further comprising:

receiving an indication of a storage rule, the storage rule defining how the marketing offer will be stored on the mobile device; and

saving the storage rule.

11. The method of claim 10, wherein saving the storage rule comprises saving the storage rule on the mobile device.

12. The method of claim 11, further comprising:

receiving a marketing offer at the mobile device;

applying the storage rule to the marketing offer; and

storing the marketing offer on the mobile device based on applying the storage rule.

13. The method of claim 10, wherein saving the storage rule comprises saving the storage rule remote from the mobile device.

14. The method of claim 13, further comprising:

receiving marketing information related to the marketing offer;

applying the storage rule to the marketing information; and

sending the marketing offer to the mobile device, wherein the marketing offer includes an indication of how to store the marketing offer on the mobile device, the indication of how to store the marketing offer on the mobile device based on applying the storage rule.

15. A system comprising:

a communication network;

a host system communicatively coupled with the communication network; and

a mobile device communicatively coupled with the communication network and adapted to receive a marketing offer from the host system via the communication network, receive an indication of how to store the marketing offer, and store the marketing offer based on the received indication.

16. The system of claim 15, wherein the marketing offer comprises a Short Message Service (SMS) message.

17. The system of claim 15, wherein the marketing offer comprises a Multimedia Message Service (MMS) message.

18. The system of claim 15, wherein the marketing offer comprises an email message.

19. The system of claim 15, wherein receiving the indication of how to store the marketing offer comprises receiving the indication from the user of the mobile device.

20. The system of claim 15, wherein receiving the indication of how to store the marketing offer comprises receiving the indication from the host system.

21. The system of claim 15, wherein the indication of how to store the marketing offer comprises an indication of a location for storing the marketing offer.

22. The system of claim 21, wherein the location comprises a sub-folder of an inbox of the mobile device.

23. The system of claim 21, wherein the location comprises a sub-container of a mobile wallet of the mobile device.

24. The system of claim 15, wherein the mobile device is adapted to receive an indication of a storage rule, the storage rule defining how the marketing offer will be stored on the mobile device, and save the storage rule.

25. The system of claim 24, wherein the mobile device is further adapted to receive a marketing offer, apply the storage rule to the marketing offer, and store the marketing offer based on applying the storage rule.

26. The system of claim 15, wherein the host system is adapted to receive an indication of a storage rule, the storage rule defining how the marketing offer will be stored on the mobile device, and save the storage rule.

27. The system of claim 26, wherein the host system is further adapted to receive marketing information related to the marketing offer, apply the storage rule to the marketing information, and send the marketing offer to the mobile device, wherein the marketing offer includes an indication of how to store the marketing offer on the mobile device, the indication of how to store the marketing offer on the mobile device based on applying the storage rule.

28. The system of claim 27, wherein the mobile device is further adapted to store the marketing offer based on the received indication from the host system.