SYSTEMS AND METHODS FOR GATHERING AUDIENCE MEASURMENT DATA
First Claim
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1. In an audience member user system reproducing audio data as sound for an audience member, a method comprising encoding audience measurement data audio data already encoded with different audience measurement data, and reproducing the encoded audio data as sound for the audience member.
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Abstract
Systems and methods are provided for gathering audience measurement data relating to exposure of an audience member to audio data. Audio data is received in a user system and is then encoded with audience measurement data. The encoded audio data is reproduced by the user system, picked up by a monitor and decoded to recover the audience measurement data.
114 Citations
1 Claim
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1. In an audience member user system reproducing audio data as sound for an audience member, a method comprising encoding audience measurement data audio data already encoded with different audience measurement data, and reproducing the encoded audio data as sound for the audience member.
Specification
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Current AssigneeThe Nielsen Company LLC (MOOD Media Corporation)
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Original AssigneeThe Nielsen Company LLC (MOOD Media Corporation)
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InventorsKolessar, Ronald S., Lynch, Wendell D., Jensen, James M.
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Granted Patent
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Time in Patent OfficeDays
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Field of Search
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US Class Current702/189
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CPC Class CodesH04H 60/31 Arrangements for monitoring...
