SELF LEARNING METHOD AND SYSTEM TO PROVIDE AN ALTERNATE OR ANCILLARY PRODUCT CHOICE IN RESPONSE TO A PRODUCT SELECTION

• US 20100057661A1
• Filed: 11/13/2009
• Published: 03/04/2010
• Est. Priority Date: 11/14/2001
• Status: Active Grant

• Current Assignee: RetailDNA LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Original Assignee: RetailDNA LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Inventors: VAN LUCHENE, Andrew, OTTO, Jonathan
• Granted Patent: US 9,117,224 B2
• Time in Patent Office: Days
• US Class Current: 706/47
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A system including: a memory element for storing an artificial intelligence program (AIP); an interface element for receiving, from a wireless communications device (WCD), a first portion of an order; and a processor for generating, using the AIP, an offer in response to items or services in the first portion of the order. The interface element is for transmitting the offer to the WCD and receiving, from the WCD, a second portion of the order. The processor is for modifying, using the AIP, the offer in response to items or services in the first and second portions of the order by adding or modifying items, services, or incentives. The interface element is for transmitting the modified offer to the wireless communications network for transmission to the WCD.

Claims

1. A method for providing an alternate or ancillary product choice in response to an order placed by a customer-controlled point of sale device, comprising the steps of:

storing, in a memory element for at least one specially programmed computer, an artificial intelligence program (AIP);

receiving, from a first wireless communications device (WCD) and using an interface element in the at least one specially programmed computer, a first portion of an order for a first item or service available from a first business entity, the order part of a transaction between a user of the first WCD and the first business entity;

generating, using a processor in the at least one specially programmed computer and the AIP, an offer in response to the first item or service, wherein the offer includes at least one second item or service available from the first business entity and wherein the at least one second item or service;

is a substitute for the first item or service;

includes a plurality of said second items or services in a package offer;

or is a compliment to the first item or service;

transmitting, using the interface element, the offer to a wireless communications network for transmission to the first WCD;

receiving, from the first WCD and using the interface element, a second portion of the order for a third item or service available from the first business entity;

modifying, using the processor and the AIP, the offer in response to the first item or service and the at least one third item or service, wherein modifying the offer includes adding a first incentive to the offer;

modifying a second incentive included in the offer;

adding at least one fourth item or service available from the first business entity;

or deleting at least some of said at least one first, second or third item or service from the order or offer; and

,

transmitting, using the interface element, the modified offer to the wireless communications network for transmission to the first WCD.

2. The method of claim 1 further comprising the steps of:

storing at least one rule in a memory element for the first WCD; and

,

executing, using a processor in the first WCD, the modified offer according to the at least one rule.

3. The method of claim 1 further comprising the steps of:

receiving, using the interface element, at least one rule from a second WCD, or from a general-purpose computer associated with a second business entity; and

,

storing the at least one rule in the memory element, wherein modifying the offer includes using the processor and the at least one rule.

4. The method of claim 1 further comprising the steps of:

receiving, using the interface element, a refusal of the modified offer from the first WCD;

further modifying the offer, using the processor and the AIP, in response to the refusal, wherein further modifying the offer includes adding a third incentive to the offer;

modifying the first or second incentive;

adding at least one fifth item or service available from the first business entity;

deleting at least some of said at least one first or third item or service from the order;

or deleting at least some of said at least one second or fourth item or service from the modified offer; and

,

transmitting, using the interface element, the further modified offer to the wireless communications network for transmission to the first WCD.

5. The method of claim 4 further comprising the steps of:

storing at least one rule in a memory element for the first WCD; and

,

executing, using a processor in the first WCD, the further modified offer according to the at least one rule.

6. The method of claim 4 further comprising the steps of:

receiving, using the interface element, at least one rule from a second WCD, or from a general-purpose computer associated with a second business entity; and

,

storing the at least one rule in the memory element, wherein further modifying the offer includes using the processor and the at least one rule.

7. A system for providing an alternate or ancillary product choice in response to an order placed by a customer-controlled point of sale device, comprising:

a memory element for at least one specially programmed computer, for storing an artificial intelligence program (AIP);

an interface element, for the at least one specially programmed computer, for receiving, from a first wireless communications device (WCD), a first portion of an order for a first item or service available from a first business entity, the order part of a transaction between a user of the first WCD and the first business entity;

a processor for the at least one specially programmed computer, for generating, using the AIP, an offer in response to the first item or service, wherein the offer includes at least one second item or service available from the first business entity and wherein the at least one second item or service;

is a substitute for the first item or service;

includes a plurality of said second items or services in a package offer;

or is a compliment to the first item or service;

wherein the interface element is for;

transmitting the offer to a wireless communications network for transmission to the first WCD; and

,

receiving, from the first WCD, a second portion of the order for a third item or service available from the first business entity;

wherein the processor is for modifying, using the AIP, the offer in response to the first item or service and the at least one third item or service, wherein modifying the offer includes adding a first incentive to the offer;

modifying a second incentive included in the offer;

adding at least one fourth item or service available from the first business entity;

or deleting at least some of said at least one first, second or third item or service from the order or offer; and

,

wherein the interface element is for transmitting the modified offer to the wireless communications network for transmission to the first WCD.

8. The system of claim 7 wherein the first WCD includes a memory element arranged to store at least one rule and wherein the first WCD includes a processor for executing the modified offer according to the at least one rule.

9. The system of claim 7 wherein the interface element is for receiving at least one rule from a second WCD, or from a general-purpose computer associated with a second business entity, wherein the memory element is for storing the at least one rule, and wherein the processor is for modifying the offer using the at least one rule.

10. The system of claim 7 wherein the interface element is for receiving a refusal of the modified offer from the first WCD, wherein the processor is for further modifying the offer, using the AIP, in response to the refusal, wherein further modifying the offer includes adding a third incentive to the offer;

modifying the first or second incentive;

adding at least one fifth item or service available from the first business entity;

deleting at least some of said at least one first or third item or service from the order;

or deleting at least some of said at least one second or fourth item or service from the modified offer, and wherein the interface element is for transmitting the further modified offer to the wireless communications network for transmission to the first WCD.

11. The system of claim 10 wherein the first WCD includes a memory element for storing at least one rule and wherein the first WCD includes a processor for executing the further modified offer according to the at least one rule.

12. The system of claim 10 wherein the interface element is for receiving at least one rule from a second WCD, or from a general-purpose computer associated with a second business entity, wherein the memory element is for storing the at least one rule, and wherein the processor is for further modifying the offer using the at least one rule.