METHODS AND APPARATUS FOR AN ENHANCED MEDIA CONTEXT RATING SYSTEM

• US 20100058377A1
• Filed: 09/02/2008
• Published: 03/04/2010
• Est. Priority Date: 09/02/2008
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Jha, Sanjay K., Grob, Matthew S., Butler, Brian K., Achour, Baaziz, Carson, Peter
• Granted Patent: US 9,178,632 B2
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

Methods, apparatus, systems and computer program products are provided for an improved media content rating system. The rating system herein disclosed is highly-granular in nature, in that, the rating system allows for ratings to be based on the number of times that portions, segments, clips of the media file are played or otherwise executed, as opposed to basing the media content rating solely on the number of times that the media file is played. In this regard, the aspects herein described may further provide for ratings of the portions, segments, clips of the media content as opposed to limiting the rating to a rating for the overall media content file.

Claims

1. A method for rating media content on a wireless communication device, comprising:

playing a selected media content on the wireless communication device;

logging an amount of the playing of one or more portions of the media content; and

rating the media content based on the logged amount of the playing of each portion.

2. The method of claim 1, further comprising providing rating metrics that are associated with the rating of the media content.

3. The method of claim 1, wherein providing rating metrics further comprises providing the rating metrics that estimate a user preference for playing the selected media content.

4. The method of claim 1, wherein rating the media content based further comprises rating the one or more portions of the media content based on the logged amount of the playing of each portion.

5. The method of claim 4, further comprising providing rating metrics that are associated with the rating of the one or more portions of the media content.

6. The method of claim 5, wherein providing rating metrics further comprises providing the rating metrics that estimate a user preference for playing the one or more portions of the media content.

7. The method of claim 2, further comprising presenting the rating metrics on an output mechanism associated with the wireless communication device.

8. The method of claim 2, further comprising communicating the rating metrics to at least one of network entity or a user selected group of media content users.

9. The method of claim 8, wherein communicating the rating metrics further comprises communicating the rating metrics, based on user selected preference, to at least one of network entity or a user selected group of media content users.

10. The method of claim 8, further comprising receiving content recommendations based on communicating the rating metrics to the network entity or the user selected group of media content users.

11. The method of claim 8, further comprising receiving advertising for output presentation on the wireless communication device based on communicating the rating metrics to the network entity, wherein the advertising is selected for the wireless communication device based on the rating metrics.

12. The method of claim 1, further comprising logging a time between playbacks of the media content and wherein rating the media content further comprises rating the media content based on the time between playbacks.

13. The method of claim 1, further comprising logging an amount of sharing the media content with other media content users and wherein rating the media content further comprises rating the media content based on the amount of sharing of the media content.

14. The method of claim 1, further comprising logging an amount of transferring the media content to other communication devices and wherein rating the media content further comprises rating the media content based on the amount of transferring the media content to other communication devices.

15. At least one processor configured to rate media content on a wireless communication device, the processor comprising:

a first module for playing a selected media content on the wireless communication device;

a second module for logging an amount of the playing of one or more portions of the media content; and

a third module for rating the media content based on the logged amount of the playing of each portion.

16. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to play a selected media content on the wireless communication device;

at least one instruction for causing the computer to log an amount of the playing of one or more portions of the media content; and

at least one instruction for causing the computer to rate the media content based on the logged amount of the playing of each portion.

17. An apparatus, comprising:

means for playing a selected media content on the wireless communication device;

means for logging an amount of the playing of one or more portions of the media content; and

means for rating the media content based on the logged amount of the playing of each portion.

18. A wireless communication device, comprising:

a computer platform including at least one processor and a memory in communication with the processor;

a media content player stored in the memory and in communication with the processor, wherein the media content player is operable to play selected media content; and

a media content ratings module stored in the memory and in communication with the processor, wherein the media content ratings module is operable to log an amount of the playing of one or more portions of selected media content and rate the media content based on the logged amount of the playing of each portion.

19. The wireless communication device of claim 18, wherein the media content ratings module is further operable to provide rating metrics that are associated with the rating of the media content.

20. The wireless communication device of claim 19, wherein the media content ratings module is further operable to provide the rating metrics that estimate a user preference for playing the selected media content.

21. The wireless communication device of claim 19, wherein the media content ratings module is further operable to rate the one or more portions of the media content based on the logged amount of the playing of each portion.

22. The wireless communication device of claim 21, wherein the media content rating module is further operable to provide rating metrics that are associated with the rating of the one or more portions of the media content.

23. The wireless communication device of claim 19, further comprising a rating metrics presentation module stored in the memory and in communication with the processor, wherein the rating metrics presentation module is operable to present the rating metrics on an output mechanism associated with the wireless communication device.

24. The wireless communication device of claim 19, further comprising a communications module operable to communicate the rating metrics to at least one of network entity or a user selected group of media content users.

25. The wireless communication device of claim 24 wherein the communications module is further operable to communicate the rating metrics, based on a user selected preference, to at least one of network entity or a user selected group of media content users.

26. The wireless communication device of claim 24, further comprising a media content recommendation module stored in the memory and in communication with the processor, wherein the media content recommendation module is operable to receive content recommendations based on communicating the rating metrics to the network entity or the user selected group of media content users.

27. The wireless communication device of claim 24, further comprising an advertising module storing in the memory and in communication with the processor, wherein the advertising module is operable to receive advertising for presentation on the wireless communication device based on communicating the rating metrics to the network entity, wherein the advertising is selected for the wireless communication device based on the rating metrics.

28. The wireless communication device of claim 18, wherein the media content ratings module is further operable to log a time between playbacks of the media content and rate the media content based on the time between playbacks.

29. The wireless communication device of claim 18, wherein the media content ratings module is further operable to log an amount of sharing the media content with other media content users and rate the media content based on the amount of sharing of the media content.

30. The wireless communication device of claim 18, wherein the media content ratings module is further operable to log an amount of transferring the media content to other communication devices and rate the media content based on the amount of transferring the media content to other communication devices.

31. A method for managing media content ratings metrics at a network entity, comprising:

receiving media content ratings metrics from a wireless communication device, wherein the ratings metrics rate media content based on the amount of playing of one or more portions of the media content on the wireless communication device; and

performing a media content ratings-related task based on the received media content rating metrics.

32. The method of claim 31, performing a media content ratings-related task further comprises providing information to the wireless communication device based on the media content ratings metrics.

33. The method of claim 32, wherein providing information to the wireless device further comprises providing media content recommendations to the wireless device based on the media content ratings metrics.

34. The method of claim 32, wherein providing information to the wireless device further comprises providing advertising to the wireless device, wherein the advertising is selected based on the media content ratings metrics.

35. The method of claim 31, wherein receiving media content ratings metrics further comprises receiving the media content ratings metrics, wherein the ratings metrics rate portions of the media content based on the amount of playing of one or more portions of the media content on the wireless device.

36. The method of claim 31, wherein performing a media content ratings-related task further comprises determining advertisement rates for products or services in the media content based on the media content ratings metrics.

37. The method of claim 31, wherein receiving media content ratings metrics further comprises receiving the media content ratings metrics, wherein the ratings metrics rate the media content on at least one of time between playbacks, an amount of sharing the media content with other users, or an amount of transferring the media content to other devices.

38. The method of claim 31, wherein managing media content ratings metrics at a network entity further defines the network entity as one of a network operator, a content provider or a content source.

39. At least one processor configured to manage media content ratings metrics at a network entity, comprising:

a first module for receiving media content ratings metrics from a wireless communication device, wherein the ratings metrics rate media content based on the amount of playing of one or more portions of the media content on the wireless communication device; and

a second module for performing a media content ratings-related task based on the received media content rating metrics.

40. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to receive media content ratings metrics from a wireless communication device, wherein the ratings metrics rate media content based on the amount of playing of one or more portions of the media content on the wireless communication device; and

at least one instruction for causing the computer to perform a media content ratings-related task based on the received media content rating metrics.

41. An apparatus, comprising:

means for receiving media content ratings metrics from a wireless communication device, wherein the ratings metrics rate media content based on the amount of playing of one or more portions of the media content on the wireless communication device; and

means for performing a media content ratings-related task based on the received media content rating metrics.

42. A network apparatus, comprising:

a computer platform including at least one processor and a memory in communication with the processor;

a media content ratings metric module stored in the memory and in communication with the processor, wherein the media content ratings metric module is operable to receive media content ratings metrics from a wireless communication device, wherein the ratings metrics rate media content based on the amount of playing of one or more portions of the media content on the wireless communication device; and

a media content ratings manager module stored in the memory and in communication with the processor, wherein the media content ratings manager module is operable to perform a task based on the received media content rating metrics.

43. The network apparatus of claim 42, wherein the media content ratings module is further operable to provide information to the wireless communication device based on the media content ratings metrics.

44. The network apparatus of claim 43, wherein the media content ratings manager module is further operable to provide media content recommendations to the wireless communication device based on the media content ratings metrics.

45. The network apparatus of claim 43, wherein the media content ratings manager module is further operable to provide advertising to the wireless communication device, wherein the advertising is selected based on the media content ratings metrics.

46. The network apparatus of claim 42, wherein the media content ratings metric module is further operable to receive the media content ratings metrics, wherein the ratings metrics rate portions of the media content based on the amount of playing of one or more portions of the media content on the wireless communication device.

47. The network apparatus of claim 42, wherein the media content ratings manager is further operable to determine advertisement rates for products or services in the media content based on the media content ratings metrics.

48. The network apparatus of claim 42, wherein the media content ratings metric module is further operable to receive the media content ratings metrics, wherein the ratings metrics rate the media content on at least one of time between playbacks, an amount of sharing the media content with other users, or an amount of transferring the media content to other devices.