Self-Replicating Rich Media Interface
First Claim
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1. An apparatus comprising:
- a tangible computer-readable medium storing a unique identifier that identifies a set of instructions that when executed by a computer cause the computer to;
display a media asset to a user;
report information on the user'"'"'s interaction with the media asset to a data aggregation computer, wherein the information includes the unique identifier; and
respond to a user request by;
transforming an existing tangible computer-readable medium into a functionally equivalent copy of the apparatus that includes a different unique identifier.
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Abstract
A rich media interface allowing a user to consume a variety of media, such as images, audio recordings, video recordings, and texts. The user'"'"'s interactions with the media may be reported to a server. Through the rich media interface, the user may create a new copy of the rich media interface. The new copy of the rich media interface may be functionally equivalent to the copied rich media interface. The new copy may also report a user'"'"'s interactions with the media. The reports received from both rich media interfaces may be distinguishable through the use of identifiers associated with each of the rich media interfaces.
152 Citations
20 Claims
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1. An apparatus comprising:
a tangible computer-readable medium storing a unique identifier that identifies a set of instructions that when executed by a computer cause the computer to; display a media asset to a user; report information on the user'"'"'s interaction with the media asset to a data aggregation computer, wherein the information includes the unique identifier; and respond to a user request by; transforming an existing tangible computer-readable medium into a functionally equivalent copy of the apparatus that includes a different unique identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of tracking the distribution of a multimedia branding campaign comprising:
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creating a rich media interface object accessible through a first instance identified by a first identifier, the rich media interface object being adapted to self-replicate by causing the creation of a second identifier that identifies a second instance of the rich media interface object; storing the rich media interface object on a first nonvolatile storage medium; storing the first identifier on a second nonvolatile storage medium; receiving information on self-replication activities of the rich media interface object; generating a report illustrating the self-replication activities. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A method of promoting a brand through a self-replicating rich media interface comprising:
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receiving a plurality of media assets, wherein at least some of the media assets are associated with a campaign to promote a brand of products, services or both; storing information about the media assets in a database; generating a first identifier having a value; associating the first identifier with a first rich media interface adapted to access a set of media assets, the set of media assets comprising at least some of the media assets received in the receiving step; writing the value of the first identifier to a nonvolatile storage medium; providing a link to the first rich media interface, wherein the link to the first rich media interface comprises the first identifier; receiving a request to access the first rich media interface, the request including the first identifier, and in response to the request causing a selected media asset in the plurality of media assets to be presented to a user; receiving a request to create a second rich media interface adapted to access the set of media assets, the second rich media interface being a child of the first rich media interface, wherein the request further includes the first identifier associated with the first rich media interface; generating a second identifier having a value different from the value of the first identifier; associating the second identifier with the second rich media interface; associating the second identifier with the first identifier; providing a link to the second rich media interface, wherein the link to the second rich media interface comprises the second identifier. - View Dependent Claims (19, 20)
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Specification