SYSTEM AND METHOD OF RENDERING ADVERTISEMENTS BY EMPLOYING SWITCHING-ON SCREEN OF TELEVISION

• US 20100070995A1
• Filed: 09/15/2008
• Published: 03/18/2010
• Est. Priority Date: 09/15/2008
• Status: Abandoned Application

• Current Assignee: Yang Pan
• Original Assignee: Yang Pan
• Inventors: Pan, Yang
• Application Number:
  US12/210,218
• Publication Number:
  US 20100070995A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/434 Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Method and system are disclosed to render targeted advertisement to a user by employing a television terminal, which is connected to an advertising server through a computing device. Furthermore, a remote control integrated with a sensory system that senses the user'"'"'s action of holding the device is disclosed. A signal is sent to the computing device connected to the television terminal when the user is holding the remote controller. The computing device then switches on the terminal and sends an advertisement for displaying on the screen of the terminal. After receiving the user'"'"'s selection of a TV channel, the programming replaces the displayed advertisement while the displayed message is moved into a “picture-in-picture” with a smaller display window. The user may select the advertisement in the window for further reviewing of more detailed information in a video/audio format. The window and displayed advertisement is removed from the screen after a predetermined period of time if the user is not intrigued by the message. Various embodiments of the sensory systems have been disclosed. In another embodiment, the remote control has the capability to collect biometrical data of the user. The data is sent to the computing device for further analysis to identify a specific user from a group. Targeted advertisements are then delivered based upon the determined user'"'"'s identity.

Claims

1. A method of rendering at least one advertisement message to a user using an information retrieval system comprising at least one client system and at least one advertising server connected through a communication network and the client system further comprising at least one television terminal, at least one computing device and at least one remote control, the method comprising:

sensing the user'"'"'s action of holding the remote control and;

receiving a signal from the remote control by the computing device and;

switching on the television terminal and;

displaying at least one advertisement message on the television terminal.

2. The method as recited in claim 1, wherein the method further comprising:

receiving the user'"'"'s selection of a channel programming by the remote controller and;

displaying the selected channel programming while moving the displayed advertisement message into a smaller display window on the screen of the terminal and;

receiving the user'"'"'s selection and replacing the channel programming with the advertisement message or;

removing said smaller display window after a predetermined period of time if the user'"'"'s selection for viewing is not received.

4. The method as recited in claim 1, wherein said advertisement is selected and delivered from said advertising server based upon:

demographic information of the user and/or;

history of the user'"'"'s television programming selection and/or;

history of the user'"'"'s advertisement selection.

5. The method as recited in claim 1, wherein said computing device is connected to the television terminal through a wired or wireless means and is connected to at least one advertising server by a wired or wireless means through a communication network.

6. The method as recited in claim 1, wherein said communication network including the Internet.

7. The method as recited in claim 1, wherein said computing device is a set top box.

8. The method as recited in claim 1, wherein said remote control including:

a user input device that receives the user'"'"'s input actions and;

a processor that controls operations of the remote controller and;

a communication device that communicates with the computing device and the television terminal and;

a sensory system that detects the user'"'"'s action of holding the device.

9. The method as recited in claim 1, wherein said sensory system in the remote controller including:

one or a plurality of touch-screen type of sensors or;

one or a plurality of pressure sensors or;

one or a plurality of photo-detectors or;

one or a plurality of accelerometers or;

one or a plurality of finger-print sensors or;

one or a plurality of image capturing devices or

any combination of the above sensor or sensors.

3. The method as recited in claim, wherein the advertisement message replacing the channel programming including:

the original displayed advertisement message and/or a new version of the message in the forms of video/audio presentation.

10. A method of rendering at least one advertisement to a user using an information retrieval system comprising at least one client system and at least one advertising server connected through a communication network and the client system further comprising at least one television terminal, at least one computing device and at least one remote control, the method comprising:

collecting the user'"'"'s biometrical signals when the user is holding and positioning the remote control to get ready for an input action and;

receiving the collected signals from the remote control by the computing device and;

switching on the television terminal and;

displaying at least one advertisement message on the television terminal based upon the user'"'"'s identity determined by the received biometrical signals.

11. The method as recited in claim 10, wherein the method further comprising:

receiving the user'"'"'s selection of a channel programming from the remote control and;

displaying the selected channel programming while moving the displayed advertisement message into a smaller display window on the screen of the terminal and;

receiving the user'"'"'s selection and replacing the channel programming with the advertisement message or;

removing said smaller display window after a predetermined period of time if the user'"'"'s selection for viewing is not received.

12. The method as recited in claim 10, wherein said advertisement is selected and delivered from said advertising server based upon:

demographic information of the user and/or;

history of the user'"'"'s television programming selection and/or;

history of the user'"'"'s advertisement selection.

13. The method as recited in claim 10, wherein said remote control including:

a user input device that receives the user'"'"'s input actions and;

a processor that controls operations of the remote control and;

a communication device that communicates with the computing device and the television terminal and;

a sensory system that collects the user'"'"'s biometrical signals.

14. The method as recited in claim 10, wherein said biometrical signals of the user are collected by the sensory systems, including:

one or a plurality of finger-print sensors that collect the user'"'"'s finger prints and/or;

one or a plurality of image capture devices that collect the user'"'"'s facial images.

15. A remote control including features for sensing a user'"'"'s action for holding said remote control, the device comprising:

a user input device providing means to receive a user'"'"'s input actions and;

a processor providing means to control operations of the device and;

a power supply providing power for the operations of the device and;

a sensory system to provide means for sensing said the user'"'"'s hand is in touch with the remote control and;

a data management unit for said sensory system.

16. The remote control as recited in claim 15, wherein the sensory system including biometrical sensors that collect the user'"'"'s biometrical information and said biometrical sensors further include finger print sensors and/or image capturing devices.

17. The remote control as recited in claim 15, wherein said sensory system including one or a plurality of pressure sensors and/or one or plurality of touch-screen type of sensors located on selected positions of the device.

18. The device as recited in claim 15, wherein said sensory system including one or plurality of accelerometers providing means to sense movements of the device associated with a user'"'"'s operation of holding the device for the user'"'"'s input actions.

19. The device as recited in claim 15, wherein said sensory system including one or a plurality of photo-detectors located in selected positions of the device.

20. The device as recited in claim 15, wherein said sensory system comprising a plurality of sensors including any combination of said pressure sensors, said touch-screen type of sensors, said accelerometers, said photo-detectors and said biometrical sensors.