BEHAVIOR TRACKING AND USER PROFILING SYSTEM

• US 20100076818A1
• Filed: 04/01/2009
• Published: 03/25/2010
• Est. Priority Date: 09/11/1997
• Status: Abandoned Application

• Current Assignee: C/O Witzig Hannah Sanders & Reagan, GLR Growth Fund LP
• Original Assignee: Digital Delivery Networks, Inc.
• Inventors: Williams, James B., Rigler, Joel R., Muyres, Matthew R., Peterson, Harold L.
• Application Number:
  US12/416,471
• Publication Number:
  US 20100076818A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

A method for collecting user data and constructing a user profile as a digital content vending machine, DCVM is employed which includes an infrastructure and an inventory on a client in a computerized device. The infrastructure presents a graphical user interface on the client which may metaphorically resemble a pillar cover or a plurality of stores operated by vendors. User-customers shop by navigating the pillars or visiting the stores, thus viewing and selecting assets (inventory) and their actions during this are monitored to collect data.

Claims

1. A method for user profiling, comprising:

(a) supplying an inventory of digital content, wherein at least part of said inventory is pre-stored on a client computer prior to delivery of said client computer to a user and wherein said inventory includes at least one member of the set consisting of assets, collateral for said assets, and advertisements;

(b) displaying information about said inventory to said user of said client computer;

(c) collecting user data about said user based on actions of said user with regard to said information about said inventory; and

(d) constructing a user profile based on said user data.

2. The method of claim 1, wherein said at least part of said inventory that is pre-stored is stored in a hard drive in said client computer prior to said delivery of said client computer to said user.

3. The method of claim 1, wherein instances of either of said assets and collateral for said assets require purchase before use, require payment for continued use, or are usable free of charge.

4. The method of claim 1, wherein said inventory includes a first said advertisement and said first said advertisement is not for any said asset in said inventory.

5. The method of claim 1, further comprising receiving additional units of said digital content via a communications system from an online source.

6. The method of claim 1, wherein said information about said inventory includes at least one instance of said digital content taken from said inventory.

7. The method of claim 1, wherein said information about said inventory includes a member of the set consisting of text description, audio description, and video description of an instance of said digital content.

8. The method of claim 7, wherein said information about said inventory further includes a member of the set consisting of usage demonstrations and usage screen shots for at least one said asset.

9. The method of claim 1, wherein said user data includes information about at least one member of the set consisting of which instances of said digital content are viewed and what said user does in response to viewing said digital content.

10. The method of claim 9, wherein said user data includes at least one member of the set consisting of:

whether said user requests more information about an instance of said digital content and whether said user purchases an instance of said digital content.

11. The method of claim 10, wherein, if said user requests more information about an instance of said digital content, said more information includes a demonstration version of said instance of said digital content.

12. The method of claim 10, wherein, if said user purchases an instance of said digital content, said purchase is at least partly paid for by said user providing response data for addition to said user data.

13. The method of claim 9, wherein said user data includes responses by said user about their perceptions of an instance of said digital content.

14. The method of claim 13, wherein said user data includes demographics data about the user.

15. The method of claim 1, wherein said user data includes behavior data about the user.

16. The method of claim 1, further comprising:

(e) communicating said user profile via a communications system to a remote computer system for storage and analysis.

17. A method for collecting user data, comprising:

(a) supplying an inventory of digital content, wherein at least part of said inventory is pre-stored on a client computer prior to delivery of said client computer to a user;

(b) displaying information about said inventory to said user of said client computer; and

(c) collecting the user data about said user based on actions of said user with regard to said information about said inventory.

18. The method of claim 17, wherein said at least part of said inventory that is pre-stored is stored in a hard drive in said client computer prior to said delivery of said client computer to said user.

19. The method of claim 17, wherein the user data includes information about at least one member of the set consisting of which instances of said digital content are viewed and what said user does in response to viewing said digital content.

20. The method of claim 19, wherein the user data includes at least one member of the set consisting of:

whether said user requests more information about an instance of said digital content, whether said user provides response data about their perceptions of an instance of said digital content, and whether said user purchases an instance of said digital content.

21. The method of claim 20, wherein, if said user purchases an instance of said digital content, said purchase is at least partly paid for by said user providing said response data for addition to the user data.

22. The method of claim 17, wherein the user data includes demographics data about the user.

23. The method of claim 17, wherein the user data includes behavior data about the user.

24. The method of claim 17, further comprising:

(e) communicating the user data via a communications system to a remote computer system for storage and analysis.

25. A system for collecting user data, comprising:

a client computer wherein at least part of an inventory is pre-stored prior to delivery of said client computer to a user;

means for displaying information about said inventory to said user of said client computer; and

means for collecting the user data about said user based on actions of said user with regard to said information about said inventory.