Contextual Mobile Content Placement on a Mobile Communication Facility

• US 20100076845A1
• Filed: 07/08/2009
• Published: 03/25/2010
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media, LLC (Verizon Communications Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US12/499,585
• Publication Number:
  US 20100076845A1
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/687 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access

Abstract

In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility.

Claims

1. A method for presenting an advertisement in association with a web page displayed on a mobile communication facility, the method comprising the steps of:

determining a first relevancy score based upon a statistical association between at least a first advertisement and one or more keywords;

determining a second relevancy score based upon a statistical association between at least a second advertisement and the one or more keywords;

receiving a web page request from the mobile communication facility;

receiving contextual information from the web page, wherein the contextual information includes at least the one or more keywords;

adding the at least one or more keywords to a user profile, wherein the user profile includes a user characteristic datum relating to a characteristic of the user of the mobile communication facility; and

presenting the first advertisement to be displayed on the mobile communication facility based upon a determination that the first relevancy score is greater than the second relevancy score.

2. The method of claim 1, wherein the contextual information further includes a link structure.

3. The method of claim 1, wherein the contextual information further includes an inbound link.

4. The method of claim 1, wherein the contextual information further includes an outbound link.

5. The method of claim 1, wherein the contextual information further includes a text.

6. The method of claim 1, wherein the contextual information further includes meta-data.

7. The method of claim 1, wherein the statistical association between the first and second advertisements and the one or more keywords is performed at least in part on a server.

8. The method of claim 1, wherein the step of providing an opt-in function to an entity associated with the web page, wherein acceptance of the opt-in function causes a statistical association to be performed between advertisements, the user profile, and the one or more keywords.

9. The method of claim 1, wherein the user characteristic datum is selected from the list consisting of:

a) age or birthdate of the user;

b) gender of the user;

c) race of the user;

d) religion of the user;

e) marital status of the user;

f) area code of the phone number assigned to the mobile communication facility;

g) zip code of the user;

h) home address of the user;

i) work address of the user;

j) billing address of the user;

k) type of credit card the user uses to pay the carrier;

l) birthplace of the user;

m) employer of the user;

n) employment position of the user;

o) income bracket of the user; and

p) type of mobile communication facility

10. The method of claim 1, wherein the first relevance score and the second relevance score are based at least in part on a statistical association between the at least one or more keywords and the user characteristic datum stored in the user profile.

11. The method of claim 1, wherein the one or more keywords is a category.

12. The method of claim 1 wherein the user characteristic datum includes an aggregate of user characteristic data.

13. The method of claim 1 wherein the user characteristic datum includes a range of values.

14. The method of claim 1 wherein the user characteristic datum is a user characteristic category.

15. The method of claim 1, wherein the user characteristic datum is a usage history.

16. The method of claim 15, wherein the usage history is a browse history.

17. The method of claim 15, wherein the usage history is an ad conversion history.

18. The method of claim 1, wherein the user characteristic datum is derived from a third party data source.

19. The method of claim 18, wherein the third party data source is a wireless provider database.

20. The method of claim 18, wherein the third party data source is commercial consumer database.