System and Method for Context Enhanced Ad Creation

• US 20100082427A1
• Filed: 09/30/2008
• Published: 04/01/2010
• Est. Priority Date: 09/30/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Burgener, Carrie Amanda, King, Simon Peter, Hayashi, Nathanael Joe, Athsani, Athellina, Davis, Marc, Nair, Rahul, Higgins, Chris W., Paretti, Christopher Todd
• Application Number:
  US12/242,656
• Publication Number:
  US 20100082427A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Methods, apparatuses and systems directed to creating contextually-targeted advertisements. In a particular implementation, advertisers may leverage a W4 COMN to deliver contextually-targeted and/or contextually-enhanced advertisements. In the implementations discussed below, an ad creation system utilizes data made available by the W4 COMN to facilitate the creation and placement of advertisements on a message delivery network, such as the W4 COMN itself.

Claims

1. A method, comprising:

receiving, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters;

formulating a query based on the one or more ad configuration parameters so as to search, via the network, for an ad configuration template to facilitate creation of an ad;

serving, via the network, one or more ad configuration interfaces to the remote host in accordance with the ad configuration template that satisfied the query to generate one or more delivery and targeting parameters for the ad; and

configuring an ad delivery network to deliver the ad according to the one or more delivery and targeting parameters associated with the ad.

2. The method of claim 1 further comprising

formulating a second query based on the one or more ad configuration parameters so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data that is available via the network and relates to the ad configuration parameters so as to identify one or more ad delivery and targeting parameters;

and

inserting the one or more identified ad delivery and targeting parameters into at least one of the one or more ad configuration interfaces.

3. The method of claim 1 wherein the one or more ad configuration parameters comprises a temporal parameter defining a desired time period and a spatial parameter defining a location, and further comprising

identifying a set of users whose observed behavior satisfies the spatial and temporal parameters of the one or more ad configuration parameters;

and

analyzing data associated with the set of users that is available via the network to generate one or more targeting parameters.

4. The method of claim 1 wherein the remote host is a mobile device and the ad campaign request comprises a message including text, a photo image, a video or other multimedia object.

5. The method of claim 1 wherein the ad campaign request comprises one or more geo-location parameters.

6. The method of claim 1 wherein the ad campaign request comprises one or more uniform resource locators (URLs) corresponding to remote resources hosting data for the subject of an ad campaign.

7. The method of claim 1 wherein the ad configuration template is optimized for a business type of a plurality of business types.

8. The method of claim 1 wherein the ad configuration template is operative to facilitate creation of the ad by providing interactive multimedia creation instructions.

9. The method of claim 1 wherein the one or more delivery parameters include one or more network parameter attributes.

10. A method, comprising:

receiving, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters, at least a first parameter of the one or more ad configuration parameters comprising a temporal parameter and at least a second parameter of the one ad configuration parameters comprising a spatial parameter defining a location;

formulating a first query based on the temporal and spatial parameters so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data that is available via the network and relates to the ad configuration parameters so as to identify a set of users whose observed behavior satisfies the spatial and temporal parameters of the one or more ad configuration parameters; and

analyzing data associated with the set of users that is available via the network to generate one or more targeting parameters; and

providing the one or more generated targeting parameters to the remote host.

11. The method of claim 10 further comprising

receiving, from the remote host, one or more selected targeting parameters;

and

configuring the network to deliver the ad according to the one or more selected targeting parameters associated with the ad.

12. The method of claim 11 further comprising

formulating a second query based on the one or more ad configuration parameters so as to search, via the network, for an ad configuration template to facilitate creation of an ad;

and

serving, via the network, one or more ad configuration interfaces to the remote host in accordance with the ad configuration template that satisfied the query to facilitate generation of the one or more delivery and targeting parameters for the ad.

13. The method of claim 10 wherein the remote host is a mobile device and the ad campaign request comprises a message including text, a photo image, a video or other multimedia object.

14. The method of claim 10 wherein the ad campaign request comprises one or more geo-location parameters.

15. The method of claim 10 wherein the ad campaign request comprises one or more uniform resource locators (URLs) corresponding to remote resources hosting data for the subject of an ad campaign.

16. The method of claim 12 wherein the ad configuration template is optimized for a business type of a plurality of business types.

17. The method of claim 12 wherein the ad configuration template is operative to facilitate creation of the ad by providing interactive multimedia creation instructions.

18. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, over a network, an ad campaign request from a remote host, wherein the ad campaign request comprises one or more ad configuration parameters;

formulate a query based on the one or more ad configuration parameters so as to search, via the network, for an ad configuration template to facilitate creation of an ad;

serve, via the network, one or more ad configuration interfaces to the remote host in accordance with the ad configuration template that satisfied the query to generate one or more delivery and targeting parameters for the ad; and

configure an ad delivery network to deliver the ad according to the one or more delivery and targeting parameters associated with the ad.

19. The apparatus of claim 18 further comprising computer-executable instructions for causing the one or more processors to

formulate a second query based on the one or more ad configuration parameters so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data that is available via the network and relates to the ad configuration parameters so as to identify one or more ad delivery and targeting parameters;

and

insert the one or more identified ad delivery and targeting parameters into at least one of the one or more ad configuration interfaces.

20. The apparatus of claim 18 wherein the one or more ad configuration parameters comprises a temporal parameter defining a desired time period and a spatial parameter defining a location, and wherein the apparatus further comprises computer-executable instructions for causing the one or more processors to

identify a set of users whose observed behavior satisfies the spatial and temporal parameters of the one or more ad configuration parameters;

and

analyze data associated with the set of users that is available via the network to generate one or more targeting parameters.