BUILDING A TOPIC BASED WEBPAGE BASED ON ALGORITHMIC AND COMMUNITY INTERACTIONS

• US 20100082594A1
• Filed: 09/25/2008
• Published: 04/01/2010
• Est. Priority Date: 09/25/2008
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Thrall, John, Bhat, Tapan, Lestiyo, Ingrid, Joshi, Deepa, Roy, Scott
• Application Number:
  US12/238,234
• Publication Number:
  US 20100082594A1
• Time in Patent Office: Days
• US Class Current: 707/707
• CPC Class Codes: G06F 16/3331 Query processing
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

Methods and system for generating a topic page for a search query on a search webpage includes receiving a search query at the search engine on a server from a search webpage on a client. The search engine examines the query and categorizes the query along one or more dimensions. A plurality of modules having dynamic content and associated with the one or more categories is identified and a glue page is generated using the identified modules. The glue page is integrated into a topic page. The topic page is returned to the client where it is rendered at the search webpage in response to the search query.

Claims

1. A method for generating a topic page for a search query on a search webpage, comprising:

receiving the search query at the search webpage;

retrieving one or more modules associated with the search query, the modules having dynamic information content;

generating a glue page for the identified modules, the identified modules arranged on the glue page; and

rendering the glue page with the identified modules on the topic page in response to the search query.

2. The method of claim 1, wherein retrieving one or more modules further comprises,

categorizing the search query along one or more dimensions;

and

selecting one or more modules based on the categories associated with the search query, the selected one or more modules having dynamic information.

3. The method of claim 2, wherein the categorizing along one or more dimensions includes categorizing based on one or more of topic, intent, and geo-location.

4. The method of claim 1, wherein retrieving one or more modules further includes,

identifying a defined set of modules associated with the search query, the defined set of modules determined during an earlier search using the search query, and

obtaining dynamic information associated with each of the modules in the defined set of modules.

5. The method of claim 1, wherein rendering the identified modules further includes,

determining a relative ranking of the identified one or more modules for the search query based on a ranking algorithm;

and

defining a two-dimensional layout for the identified modules based on the relative ranking of the identified modules.

6. The method of claim 4, wherein the one or more modules within the defined set of modules include custom modules defined by a user.

7. The method of claim 4, further comprising:

capturing modifications to one or more modules associated with the defined set of modules as part of user customization, wherein the modifications to one or more modules include any one or combination of content modification and layout modification;

storing the modifications to the one or more modules associated with the defined set of modules; and

applying the modifications to the one or more modules during subsequent rendering of the desired set of modules for the same search query.

8. The method of claim 7, wherein the layout modifications include one or more of adding of a module, deleting of a module, relocation of one or more modules within the defined set of modules associated with the search query.

9. The method of claim 8, wherein the modifications for the defined set of modules is stored in a topic page repository for subsequent rendering for the search query.

10. The method of claim 2, wherein at least one of the modules includes search results associated with the search query, the search results matching the search query.

11. A method for generating a topic page for a search query on a search webpage, comprising:

receiving the search query at the search webpage categorizing the search query along one or more dimensions;

identifying one or more modules with dynamic information related to one or more dimensions of the search query;

obtaining the dynamic information associated with each of the identified modules related to the search query;

generating a glue page with the identified modules related to the search query, the identified modules arranged in a two-dimensional layout on the glue page; and

rendering the generated glue page in a topic page in response to the search query.

12. The method of claim 11, wherein the modules are arranged in the glue page based on a ranking algorithm, the ranking algorithm defining the relevancy of the modules to the search query.

13. The method of claim 12, further including storing the glue page in a glue page repository for subsequent rendering for the search query.

14. The method of claim 13, further including,

obtaining one or more edits to one or more of the modules in the glue page upon rendering of the topic page, the edits being part of user customization;

dynamically ranking and reconfiguring the modules within the glue page based on the edits using the ranking algorithm; and

storing the edits to the glue page in the glue page repository for use in subsequent rendering of the glue page for the search query.

15. The method of claim 11, wherein the modules in the glue page include one or combination of a search result module with search results that match the search query and a sponsored ad module with one or more links to sponsored ads that match the search query.

16. The method of claim 11, wherein the modules in the glue page include at least one custom module defined by a user.

17. The method of claim 16, wherein the custom module is obtained by,

defining content for the custom module;

designing the custom module based on the content; and

updating the module gallery with the custom module so that the custom module may be identified during subsequent search query.

18. A system for generating a topic page for a search query on a search webpage, comprising:

a client configured to generate a query, render a topic page and provide edits at the glue page within the rendered topic page;

a server with a search engine configured to receive the query from the client, the search engine including,

a topic page generator having,

an analyzer module configured to analyze and categorize the query along one or more dimensions, the one or more dimensions including one or more topics, one or more intents defining the purpose of the search query and a geo location;

a module selector configured to select a plurality of modules from a plurality of sources that match the one or more dimensions of the search query;

a glue page generator/selector module configured to one of select or generate a glue page that match the one or more dimensions of the search query, the glue page generator/selector module interacts with the module selector to obtain the modules for generating the glue page; and

a module ranker and placer having a ranking algorithm that is configured to define ranking and placement of the plurality of modules within the glue page,

wherein the glue page is returned in the topic page for rendering at the client in response to the search query.

19. The system of claim 18, further including a search result selector module to identify a plurality of search results from a plurality of sources that match the one or more categories of the search query and to integrate the plurality of search results into a search results module, the search results module is returned to the module selector for integrating into a glue page.

20. The system of claim 18, further including a glue page repository to store the glue page and any edits to one or more modules associated with the glue page, wherein the glue page generator/selector module interacts with the glue page repository to store and retrieve the glue page for rendering in response to the search query.

21. The system of claim 18, wherein content within the modules is dynamic, the content updated periodically at each of the corresponding plurality of sources.

22. The system of claim 18, further including a module gallery, the module gallery being a repository for storing pointers to one or more modules at a corresponding source.