Systems and Methods to Facilitate Social Media

• US 20100088182A1
• Filed: 10/03/2008
• Published: 04/08/2010
• Est. Priority Date: 10/03/2008
• Status: Active Grant

• Current Assignee: Leaf Group Ltd. (Graham Holdings Company)
• Original Assignee: Demand Media Incorporated (Graham Holdings Company)
• Inventors: FIELDS, Duane Kimbell, RYDER, Scott Carter, WEINROTH, Adam David
• Granted Patent: US 10,489,747 B2
• Time in Patent Office: Days
• US Class Current: 705/14.660
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 20/00 Payment architectures, schemes or protocols apparatus for performing or posting payment transactions G07F7/08, G07F19/00; electronic cash registers G07G1/12
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Systems and methods to facilitate sharing of information and/or experiences among users within advertisements. For example, an advertisement can include a user interface to collect user content and to selectively present, within the advertisement, previously collected user content, while the advertisement presents advertiser content in a web page of a third party.

Claims

1. A method implemented in a data processing system, the method comprising:

receiving first content from a first user; and

providing the first content within an advertisement using the data processing system, the advertisement being presented on behalf of an advertiser to a second user within a web page of a third party.

2. The method of claim 1, wherein the first content is received from the first user via a user interface embedded within the advertisement presented to the first user.

3. The method of claim 1, wherein the first content comprises at least one of a comment, a recommendation, a story, a question, an answer, a review, a photo and a video.

4. The method of claim 1, further comprising:

receiving second content from the second user via a user interface provided within the advertisement while the advertisement is presented within the web page of the third party; and

providing the second content within the advertisement presented to the second user.

5. The method of claim 1, further comprising:

presenting a web site on behalf of the advertiser to interact with the second user in response to the second user selecting a user interface element from the advertisement.

6. The method of claim 1, further comprising:

selecting a subset of content from a set of content received via the advertisement from a plurality of users;

wherein the providing the first content comprises providing the subset of content in the advertisement presented to the second user.

7. The method of claim 6, further comprising:

providing a user interface to a moderator to approve or disapprove individual content for inclusion in the advertisement; and

providing a user interface to the advertiser to approve or disapprove individual content that were approved by the moderator.

8. The method of claim 7, wherein the moderator is the advertiser.

9. The method of claim 6, wherein the set of content is received in a user interface embedded within the advertisement.

10. The method of claim 1, wherein the providing of the first content comprises presenting a list of content within the advertisement, wherein the first content is provided when the first content is selected from the list.

11. The method of claim 10, wherein presenting the list of content comprises scrolling the list without an input from the second user.

12. The method of claim 10, wherein presenting the list of content comprises scrolling the list according to an input from the second user.

13. The method of claim 10, wherein the list of content comprises icon images.

14. The method of claim 10, wherein the providing of the first content further comprises expanding an area allocated for the advertisement to present the first content.

15. The method of claim 14, wherein the area is in one of a plurality of layers of the web page.

16. The method of claim 1, further comprising:

authenticating the second user for interaction with the advertisement.

17. The method of claim 16, further comprising:

associating information about the second user with interaction of the second user with the advertisement.

18. The method of claim 17, wherein the information about the second user includes at least one of name, email address, age, gender, interest, and location.

19. A data processing system, comprising:

means for receiving first content from a first user; and

means for providing the first content within an advertisement, the advertisement being presented on behalf of an advertiser to a second user within a web page of a third party.

20. A machine readable medium having instructions, the instructions causing a data processing system to perform a method, the method comprising:

receiving first content from a first user; and

providing the first content within an advertisement, the advertisement being presented on behalf of an advertiser to a second user within a web page of a third party.