METHOD AND SYSTEM FOR DISPLAYING INTERNET AD MEDIA USING ETAGS

• US 20100094704A1
• Filed: 10/15/2009
• Published: 04/15/2010
• Est. Priority Date: 10/15/2008
• Status: Abandoned Application

• Current Assignee: ContextWeb Incorporated (Pulsepoint Holdings LLC)
• Original Assignee: ContextWeb Incorporated (Pulsepoint Holdings LLC)
• Inventors: Peterson, Dave C., George, Paul L., Subramanian, Anand
• Application Number:
  US12/580,040
• Publication Number:
  US 20100094704A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Presented are embodiments of a system and method that tracks user actions associated with a displayed advertisement, absent of cookie technology. The system may generate an ETag in response to a user action, such as an ad click, and transmit the ad media to the user. The system may then determine whether other actions performed by the user resulted from the advertisement.

Claims

1. A method for tracking user actions, comprising:

identifying a user action;

generating an ETag in response to the user action, the ETag being associated with an advertiser;

transmitting the ETag to the user; and

receiving the ETag from the user in response to another action by the user.

2. The method of claim 1, further comprising:

generating a conversion ratio for the advertiser based at least in part on a number of conversions associated with the advertiser, each conversion being associated with at least one of a purchase activity, a registration activity, a sign-up activity, a page view activity and a download activity.

3. The method of claim 2, wherein the generating a conversion ratio includes:

determining a number of times an advertisement associated with the advertiser has been displayed or selected, determining a number of conversions resulting from the displayed advertisement, and generating a conversion ratio based on the number of times the advertisement was displayed or selected and the number of conversions.

4. A system comprising:

a server connected to a distributed computer network for detecting user actions, a means for generating an ETag in response to a user action associated with an advertisement provided to the user; and

a means for determining that a conversion resulted from the advertisement.

5. A method for tracking user actions, comprising:

providing an ad to a user;

receiving an ad click associated with the ad;

generating a ETag in response to the ad click;

transmitting the ETag to the user;

receiving information in response to a user action, the information indicating that the user performed a conversion associated with an advertiser; and

determining whether the conversion resulted from the ad.

6. A method, comprising:

selecting an ad associated with an advertiser;

receiving a ETag in response to the selection;

performing a conversion associated with the advertiser;

determining whether an identifier associated with the ETag matches an identifier on a web page associated with the conversion; and

transmitting the ETag when the identifiers match.