• US 20100100398A1
  • Filed: 10/16/2008
  • Published: 04/22/2010
  • Est. Priority Date: 10/16/2008
  • Status: Abandoned Application
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First Claim
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1. A system for providing insurance quotes to a client of a social network web site hosted on a social network server and having an associated social network database, the system being in communication with the social network server, the system comprising:

  • at least one insurance database for storing a plurality of personas, a plurality of insurance coverage options associated with each persona, and a price quote associated with each insurance coverage option; and

    an insurance server adapted to execute at least one of a coverage calculator application and a platform application, the platform application communicating with the client through the social network web site and accessing user content associated with the client in the social network database, the platform application generating inferred characteristics associated with the client based on the user content, the coverage calculator application selecting a persona and one of the plurality of corresponding insurance coverage options based on the inferred characteristics, and the platform application transmitting to the client the selected insurance coverage option and the associated price quote.

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