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SYSTEM AND METHOD FOR TARGETED ADVERTISING

  • US 20100106498A1
  • Filed: 10/24/2008
  • Published: 04/29/2010
  • Est. Priority Date: 10/24/2008
  • Status: Active Grant
First Claim
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1. A method for targeted advertising, the method comprising:

  • receiving an audio stream containing user speech from a first device;

    generating text based on the speech contained in the audio stream;

    identifying at least one key phrase in the text;

    receiving from an advertiser an advertisement related to the identified at least one key phrase; and

    displaying the advertisement.

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